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It seems like once one platform adds a new feature, the others all rush to create a similar one, making them all that much more similar to each other. But after seeing an article discussing how one company boosted their traffic by over 500% using the new Google Web Story feature, I obviously had to check it out. So we went directly to the source, the author of the blog post – and the creator of the Web Story in question – Andrea Volpini.

In this episode, Andrea breaks down how Google’s Web Story feature is different than the other Stories you see from Instagram, Facebook, etc., and how you can put on your Director’s hat and create “trailers” for your other written content, such as blog posts.

Want to promote your Crypto Business?

Before launching the crypto coin, it s important to gain the trust and investors Here are some 11 highly effective Cryptocurrency Marketing Strategy in 2021.

Get top SEO podcasts and the latest digital marketing news tips from Best SEO Podcast. We are internationally recognized SEO Podcast.

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In the world of digital marketing, there are oodles of people promoting their SEO services.

Some promise overnight, top-ranking results like a bad pimple-cream ad.
“One-time application, the results will shock you!”

If it sounds too good to be true, it probably is.

Some will tell you what you want to hear, with the hope that you won’t actually look into the results too closely.

So how do you find a solid, trustworthy SEO Agency?
How much SEO knowledge should you have before hiring one?

Today I’m going straight to the source to get the inside scoop from a real, live founder of an SEO agency.

 

Tune in to learn:

• What services SEO agencies provide
• How Alex went from an SEO newbie to founder of a digital growth consultancy.
• Common misconceptions about SEO agencies
• How competitive the world of SEO Agencies is
• What to look for in a reputable agency
• Red flags to avoid in SEO services providers

In this episode, Bob and Jesse are encouraged by a recent client interaction to share the incredibly useful free Google My Business alerts that you may not be taking advantage of! These Google My Business notifications offer email notifications and alerts which can inform you of numerous potential client interactions that can be transformed into actionable metrics for your company!

Also, we want to invite you to participate as a student in the beta version of our online courses! You benefit with free access to our courses and the ability to help shape and improve these courses for future users. 

Check this episode out today for great tips and more!

What you’ll learn

• How to turn your alerts on for your Google My Business page.
• What sort of information you can access in your GMB alerts.
• The advantages of using Google’s personalized insights.
• The value of experimenting with these free reports to find data that’s right for you!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/turn-on-your-google-my-business-email-notifications/

 

In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the importance of creating baseline metrics for your marketing and SEO goals to create a tangible direction for your tracking, and the need to define success by your business needs in the moment to avoid being deceived by vanity metrics. By using metrics properly, you can be sure you’re getting a reasonable ROI and that you’re allocating time and money correctly!

We are also looking for your questions! Use the contact form to send us a message or leave us a voice mail with a question you think could help your business to have answered. If we use your voice mail question on the show, you are eligible for a free Intrycks shirt! A snazzy incentive. 

What you’ll learn:

• How to identify which metrics are right for your business.
• The crucial difference between vanity metrics and useful metrics.
• The importance of setting a metrics baseline

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/which-marketing-metrics-are-the-right-ones-to-track-for-your-business/

 

When it comes to navigating the world of SEO, it’s an everchanging landscape. There are definitely some hard and fast rules that everybody follows, and then you have a few people making their own mark and creatively stepping outside the box.

 One of those innovators is Areej Abuali, who we talked to in this episode. She offered some new and exciting insight and ideas into addressing SEO issues for our clients as well as our own businesses. She also looks into the crystal ball with us and shares her thoughts on the future of search, including up and coming new search engines, and its effect on the almighty “Google ranking”.