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Video: Google August Core Update Data, SEO, Google Ads Features, Yelp Sues Google & More – Search Engine Roundtable

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We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a survey asking how SEOs were impacted so far by the August 2024 core update, and I shared these results this morning. Google may now use your OG title for your title links in the search results. Google updates its video SEO documentation. Google also updated its organization markup documentation. Google said they generatively do not try variations of your URLs. Google said it does not count words or links on your pages. Google said bad actor traffic does not hurt your SEO. I covered how AWS blocked S3 from Googlebot and how that impacted by image traffic. Google Ads announced new shopping reports, trends, and new ad features. Google has tag diagnostics and a new consent management setup. Google Ada accidentally released an internal tools button. Google is merging booking on Google Business Profiles with Google Local Service Ads. Google Local Service Ads review links are expiring and being replaced by Google Business Profile review links. Google Business Profiles appear to be delayed. Google is testing expandable map embeds in the search results. Google Search is testing from your notifications. Google is testing a new default favicon set. Google shopping carousels are testing “more like this” buttons. And Yelp sued Google, it is getting spicy. That was the search news this week at the Search Engine Roundtable.
SPONSOR: This week’s video recap is sponsored by Semrush: Make sure to check out Semrush’s global marketing conference, Spotlight. At Spotlight you will be able to get answers to the toughest marketing challenges you’re facing. Spotlight will be on October 30th in Amsterdam this year. You can learn more at SpotlightConf.com.
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Podcast: Voices of National Service – Cobseo

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To commemorate the end of National Service 60 years ago, ABF The Soldiers’ Charity is delighted to release a new podcast, hosted by Harry Bucknall, featuring the voices of British Army National Service veterans.
Harry talks to General the Lord David Richards, former Chief of the Defence Staff, and Army National Service veterans John Keatley, Howard Shaw, Stan Pell and Bob Sewell (both residents of Royal Star & Garter homes), and George Brown (resident with Stoll, the veterans’ housing charity).
 
Lord Richards explains why conscription was introduced and how national servicemen helped Britain meet its global responsibilities in the post-war period. On whether National Service should ever be reintroduced, he adds: “politically it is a non-starter, unless we were threatened by a great power” in a World War Three scenario.
Stan, who served with the Royal Signals, British Army of the Rhine, during the Berlin airlift, remembers his Army vehicle driver training. Howard recalls his time as a Royal Artillery officer cadet, serving alongside singing sons of Welsh miners and being drilled by a legendary Coldstream Guards RSM. George (Royal Inniskilling Fusiliers, later The King’s Liverpool Regiment) and John (Duke of Wellington’s Regiment) both served in the Korean War and remind us about the sacrifices of young national servicemen in that conflict.

Bob, a former Army Catering Corps chef, closes our podcast with a treasured memory about his Sgt Major’s favourite expression, one that must have summed up National Service experience for many young recruits: “You might have broken your mother’s heart but you won’t break mine.”
ABF The Soldiers’ Charity pays tribute to the two million who did National Service in the Armed Forces and the 395 service personnel who gave their lives during the 16 years of its existence. We thank all our guests for sharing their National Service memories with us.

By @Cobseo 55 years ago
©2004-2024 Confederation of Service Charities
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Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal [Podcast] – Search Engine Journal

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker.
Come for the nostalgia and stay for the hidden gems as Loren reflects on an awe-inspiring 20-year evolution of Search Engine Journal. We delved into the unforgettable landmarks, behind-the-scenes stories, and revolutionary insights that have shaped the industry and our coverage.
Loren’s captivating anecdotes and poignant reflections paint a bold picture of SEO’s past, present, and future.
Join us as we celebrate the extraordinary legacy of Search Engine Journal and inspire a new generation of digital innovation.
We’ve achieved considerable success, especially since we collaborated with Alpha Brand Media in 2010 under the leadership of Jenise and Brent. Our primary goal was to expand SEJ’s reach. Despite the various changes, one thing has remained constant – our commitment to continuous experimentation. –Loren Baker, 17:17
When I used to write, my natural inclination was to include a summary or an implication section in the post. I would explore questions such as: ‘What does this information mean for marketers?’, ‘How can this be integrated into your SEO campaign?’ or ‘How can you incorporate this into your daily tasks? –Loren Baker, 15:34
Some of my favorite shows are those where we’ve invited day-to-day marketers, mainly in-house marketers, to share their experiences. They discuss how things are working from an enterprise perspective and in-house. Even when I used to attend a lot of conferences, I particularly enjoyed the in-house or enterprise-oriented sessions. As a consultant or agency representative, it helped me understand the thought processes, challenges and struggles in-house marketers face, which improved my communication with clients and sales. –Loren Baker, 24:54
[00:00] – Origin and initial vision of the Search Engine Journal
[07:15] – Key changes in SEO since launching sej
[11:33] – The impact the rise social media had on SEO strategy
[15:34] – Applying SEO news to marketing campaigns
[16:31] – Importance of experimentation in SEO and marketing
[17:17] – Growth and evolution of SEJ with Alpha Brand Media
[18:29] – Learning from past mistakes and wrong decisions
[20:22] – Maintaining SEJ’s editorial integrity and accuracy
[21:12] – Keeping SEJ relevant amidst AI advancements
[24:02] – Most impactful interview conducted on the podcast
[27:04] – Evolution of challenges faced by marketers
[30:40] – Impact of AI and SGE on SEO’s future
[32:02] – Debunking the Is SEO dead myth
[38:13] – Proudest moments after two decades at SEJ
[41:04] – Future plans for SEJ & Loren’s personal career
[42:43] – Possibility of a Loren Baker AI chatbot
[44:55] – Dominating news coverage without being first
[45:47] – Making news stories evergreen for audiences
[47:55] – Creating engaging content for less exciting topics
[49:58] – Influence of trends on the content creation process
[51:13] – The impact SEJ has had on Loren’s worldview and work approach
Early on, I collaborated with several companies that wanted to start blogs. However, they were hesitant because they didn’t believe they had anything of value to discuss. –Loren Baker, 47:55
Search and search traffic has evolved from being considered a vanity metric to becoming more focused on the long tail and conversion-driven. –Loren Baker, 27:13
The one thing I do love about this industry is that it’s constantly changing. I love staying on top of everything in search, tech, and everything else, so I’m not going anywhere anytime soon. Going to continue to help to grow this puppy. –Loren Baker,42:16
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect With Loren Baker:
Meet Loren Baker: a trailblazer in digital marketing, the mastermind behind Search Engine Journal (SEJ), and an authority in SEO. As the founder of SEJ, he’s built a powerhouse of cutting-edge SEO insights and news, becoming a beacon for marketers and industry enthusiasts worldwide.
But Loren’s passion for digital excellence doesn’t stop at SEJ. As an Advisor at Alpha Brand Media, he injects strategic vision into every decision, continuously pushing the boundaries of what’s possible in digital media.
At the helm of Foundation Digital, Loren crafts bespoke digital marketing strategies that redefine business success. His penchant for innovative solutions, along with his keen understanding of the industry’s pulse, sets him apart as a dynamic and impactful leader.
Connect with Loren on LinkedIn: https://www.linkedin.com/in/lorenbaker
Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal:
Follow her on Twitter: https://twitter.com/Amanda_ZW
Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
Amanda is a writer, editor, marketer, and “Golden Girls” superfan. Joining SEJ from HubSpot, her byline has appeared in Thrillist, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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The $1 Million SEO Formula: How Alex Groberman Built His Digital Empire – USA TODAY

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SEO expert Alex Groberman is a social media entrepreneur and authority in his space, generating millionaire profits from his current portfolio of owned and operated projects.  
Though he relies on commonly proven strategies, such as securing strong backlinks, optimizing websites’ technical structures, and expert-level keyword analysis, he is distinguished by his ability to leverage social media traffic to amplify results within Google and other search engines. With proven profit-first tactics, Alex boasts impressive returns alongside his extensive experience. 
Since his college days, Alex has been interested in digital media. He started by building sports-related social media pages for fun but soon realized he could leverage that skill to build audiences and drive traffic toward more lucrative projects. Toward this goal, Alex founded Alex Groberman Labs, which would soon grow into a top-notch Los Angeles SEO agency. However, there were challenges along the way. 
“The biggest challenge I’ve encountered is that I constantly feel like I’m building in someone else’s sandbox,” Alex explained. “Because all of my projects rely on traffic from some combination of search and social media, I’m constantly one algorithm update away from taking a massive hit—and because I have so many projects, it is rare that I can emerge from a big algorithm update unscathed. Every time Google or Facebook decide to make a massive change, I always have to adjust accordingly.” 
During his career, Alex has dealt with three major algorithm changes that impacted either the companies he worked for or his own business. Google’s 2011 “Panda” update reshaped how the engine’s search results worked, Facebook’s “Friends and Family” update wiped out digital media companies focusing on viral videos, and Google’s 2023 Helpful Content Update deranged countless independent publishers in search results. Through these changes, Alex learned the importance of diversifying his traffic methods. 
LA-based Alex Groberman Labs has used a digital marketing strategy to create a lean and efficient business. It is an SEO agency capable of adapting to algorithm changes and providing profit to its clients. Still, Alex is always looking to improve and expand. Over the next three months, Alex plans to launch two AI-powered apps to address unique problems. 
Preschools Near Me is an AI platform designed to simplify the preschool search and application process for parents. It offers personalized recommendations and up-to-date information while enabling direct communication with the school through the app. Utilizing AI models, the app creates a curated database of preschool information to provide a seamless and intelligent experience.  
Make It Quick is an AI tool that automatically creates engaging short-form videos for social media platforms like TikTok, Instagram, and YouTube. A user inputs a topic or idea, and the tool generates a video, streamlining the content creation process for creators and marketers. AI’s natural language processing, image generation, and cloud-based video processing capabilities deliver rapid, customized video content. 
A Vision for the Future 
“I believe my track record will lead to Alex Groberman Labs becoming the go-to company (…) for businesses and individuals seeking a profitable ROI from SEO,” Alex states. “In addition, I believe that Preschools Near Me and Make It Quick will become two of the fastest-growing AI companies in their respective niches given my track record with past projects.” 

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How To Create A B2B Content Strategy For YouTube [Podcast] – Search Engine Journal

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Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential.
Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- including using YouTube’s new features to make your videos more discoverable.
Gain insight into the rising importance of YouTube in B2B marketing, leveraging podcast features, differentiating strategies for marketers, the role of video in an AI era, and much more.
We run a channel called HubSpot Hacks over on YouTube, with about 18,000 subscribers. We just crossed over a million views earlier this year, and we’re a small team of 10. –Ali Schwanke, 00:41
YouTube happens to be a place where there is very little competition for most B2B companies. So if we do help people on YouTube, it’s because the barrier to entry is very high, and so the competition’s low. –Ali Schwanke, 02:00
You can create videos so that they just earn a rabbit hole. So if I sent viewers a video every day, it’d take 30 days to get to know me. But if I create an experience for you and your journey that you consume 30 videos in four days because they’re just so one after the other, yes, I’ve accelerated that relationship building, and that’s what we’re seeing. –Ali Schwanke, 14:18
[00:00] – Introduction to Ali Schwanke.
[00:41] – Simple Strat’s role with “HubSpot Hacks.”
[02:00] – YouTube as a strategy for B2B in low-competition platforms.
[03:56] – Misconceptions about video marketing.
[06:19] – The importance of informative content in B2B YouTube marketing.
[08:52] – The role of authenticity in learning.
[11:22] – Strategies for embedding YouTube videos versus using tools like Wistia.
[14:51] – Techniques for consistent video exposure.
[16:17] – The benefits of multi-platform promotion for video content.
[21:51] – The value of content length variations in viewer engagement.
[23:49] – Format and style considerations: vertical versus horizontal videos.
[26:07] – The potential of YouTube Shorts in content marketing.
[27:29] – The role of AI tools in video creation.
[32:17] – The necessity of engaging content in a crowded YouTube landscape.
[34:44] – Efficient content generation through webinar repurposing.
[35:19] – An overview of valuable resources on HubSpot Hacks.
Resources Mentioned:
HubSpot Hacks: https://www.youtube.com/channel/UCuMAttNQze1GaVfiQ7rMcfA
Simple Strat: https://simplestrat.com/
How I recommend people use AI is less about the editing and more about the strategy. –Ali Schwanke, 28:57
You have to get outside your box of, “everybody’s ready to buy today, and we’re going top of the funnel.” We’re saying, “how do I create interesting content?” So people just go, “you know what, that company is different. I kind of wanna pay attention to them because attention, time, and convenience are the currency that we all have today.” –Ali Schwanke, 32:17
If you’re going to go onto YouTube as a B2B company with human personalities, you do need to have people that are comfortable on camera and know what it’s gonna take from them to be on camera consistently. –Ali Schwanke, 34:05
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect With Ali Schwanke:
Ali Schwanke, the founder of Simple Strat, stands out in the realm of B2B content marketing with over 15 years of experience. A certified content marketer, HubSpot agency partner, and YouTube creator, she leverages her expertise to build data-driven strategies that fuel business growth.
Schwanke champions a customer-centric approach to marketing, viewing content as a powerful tool to address customers’ needs and challenges. Her innovative methods offer businesses a roadmap to increase their influence and reach through strategic content marketing.
Connect with Ali on LinkedIn: https://www.linkedin.com/in/alischwanke/
Follow her on Twitter: https://twitter.com/alischwanke
Watch her on YouTube: https://www.youtube.com/hubspothacks
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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