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Disney+ released the first two episodes of the latest K-drama, Gangnam B-Side, starring Ji Chang-wook, BIBI, Jo Woo-jin, and Ha Yoon-kyung. The opening 10 minutes of Gangnam B-Side episode 1 show Detective Dong-woo (Jo Woo-jin) busting a nightclub where people were high on narcotics.
Another police officer from the crime team tries to stop Dong-woo from arresting people. Dong-woo pushes them aside and breaks the door of a red room (VIP room) in the nightclub. He sees a man wearing a gas mask, trying to run away with a box full of drugs. Dong-woo tackles him and removes his mask to see that it is another police officer, Jang-ho (Hyung Bong-sik), from his unit.
Dong-woo busts the entire racket and even exposes all the police officers from the crime unit who were involved in the drugs and smuggling case. Episode 1 then takes a three-year leap where Dong-woo is transferred to a countryside police station. Meanwhile, episode 2 opens with Gil-ho (Ji Chang-wook) leaving a girl’s dead body (Jung-hwa) at a subway station.
Gangnam B-Side episode 2 ends with Gil-ho getting into an altercation with goons and getting injured while the corrupted crime unit police try to arrest him on false charges of murdering Jung-hwa. However, Dong-woo comes to save him from the goons and the police. In the end scene, Gil-ho jumps into the river from the bridge.
In Gangnam B-Side episode 1, after getting caught by Dong-woo, Jang-ho (Hyung Bong-sik) confesses during questioning that practically everyone in Major Crimes (crime unit) is involved in the smuggling of drugs across Gangnam. The unit chief and other policemen get arrested.
Three years later, Jae-hee, aka Jenny (BIBI), is seen running away from a nightclub while being chased by some goons. The goons then catch Jenny’s friend, Jung-hwa, and beat her up to find Jenny’s hideout. Meanwhile, in Gangnam B-Side episode 1, Gil-ho makes an entrance into another nightclub with a baseball bat and takes a girl with him who is high on drugs.
He safely puts the girl in the backseat of his car, walks up to a drug dealer, and beats him up for giving drugs to the girl. Gil-ho warns the man to never provide the girls with drugs—as he is a pimp and chauffeur for the girls. Later, he learns that Jae-hee went into hiding as some goons were after her. When Gil-ho finds her, Jae-hee tells him to rescue Jung-hwa, as she might be in danger.
A drug dealer and a pimp called Psyche takes Jung-hwa to a hotel room where some male K-pop idols are waiting. Hours later, Gil-ho arrives at the same hotel room and sees blood everywhere while drugs and syringes are lying on the tables and floor. Gangnam B-Side episode 1 ends with Gil-ho walking towards the indoor jacuzzi in the room and seeing Jung-hwa’s dead body in the water.
Gangnam B-Side Episode 2 opens with a cleaning team arriving at the same hotel room where Jung-hwa was brutally tortured, assaulted, and murdered by some K-pop idols. They are shocked when they can’t find Jung-hwa’s dead body and call Joon-seo (the K-pop idol), who tells them to find the body at any cost.
In the meantime, Gil-ho carries Jung-hwa’s body to a subway station and leaves it covered with a bedsheet on a bench. The clip is found by the corrupted crime unit, who send it to the prosecutor’s office to pin the blame on Gil-ho in an attempt to protect Joon-seo. The prosecutor in charge, Min Seo-jin (Ha Yoon-kyung), is told by the head prosecutor to close the case without due investigation.
Meanwhile, Dong-woo returns to Gangnam on the police commissioner’s special request, who wanted him to expose the drug smuggling case and the murder. The commissioner tells Dong-woo that the prosecutors are involved in covering the real culprits; hence, Dong-woo has to investigate the case and expose the truth.
After coming back to Gangnam, Dong-woo accidentally sees the CCTV clip of Gil-ho leaving Jung-hwa’s dead body at the subway station. As the crime unit policemen refuse to cooperate with him, he calls Jang-ho to ask for help. Jang-ho has been running a small-time gangster business since returning from prison.
He refuses to meet Dong-woo as he arrested him three years ago and Jang-ho lost his police job. However, he agrees to help Dong-woo, and they learn from an internal chain of thugs that some goons are going to gather at Gangnam. Dong-woo and Jang-ho decide to do a stakeout together near the area when Dong-woo sees an SUV drive into a parking lot.
Dong-woo follows the SUV, leaving behind Jang-ho, who had gone to get some food. Meanwhile, Gil-ho is seen fighting some goons sent by Joon-seo who try to kill him. Joon-seo thinks that Gil-ho is helping Jae-hee to hide and sends the corrupt policemen and goons after Gil-ho to kill him. However, Gil-ho kills all the goons and is about to leave when the SUV arrives.
Five more goons try to attack an already injured Gil-ho when Dong-woo rushes in with his car and asks Gil-ho to get into the car. Dong-woo escapes the parking space but is followed by the SUV. A few minutes later, two police vans chase Dong-woo and stop his car on the bridge. Dong-woo gets out of the car and orders the policemen to drop their guns.
The goons and the policemen pull out their guns to attack Gil-ho while Dong-woo tries to protect him. Ultimately, Gil-ho jumps into the river from the bridge while everyone shoots at him. Gangnam B-Side episode 2 ends with Dong-woo screaming at Gil-ho and assuming that he is dead because of the shooting.
Gangnam B-Side episodes 3 and 4 will be released on November 13, 2024, on Disney+.
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Here’s why Garrett Mehrguth says it’s important to focus on your brand being discoverable for SEO and why the traditional marketing funnel is broken.
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For episode 170 of The Search Engine Journal Show, I had the opportunity to interview Garrett Mehrguth, CEO at Directive, enterprise search marketing agency.
Mehrguth talks about the importance of focusing on your brand being discoverable for SEO and challenges some of the traditional sales funnel models.

Garrett Mehrguth (GH): I’m going to look at it in two different ways:
And why both of these matters so much to in-house marketers or agency side folks.
First and foremost, we all know the importance of brand. There’s a reason why people do Super Bowl commercials and run these very expensive ads to get awareness for their products or services.
Unfortunately, a lot of us have … become so obsessed with understanding the KPIs to conversions and the metrics that we’ve devalued how people actually make purchasing decisions.
And so what I mean by that is the traditional marketing funnel right now in my opinion, is broken when you run it on a cash model.
And so this is kind of that financial side of it. I would love to see in a cash business a 10% cost of sales ratio.
So what that means is if you think you can generate $100,000 in total contract value in a month, if you can do that with a $10,000 spend, including salaries, ad spend, and all of that stuff, you can now create a highly efficient model.
Now, the problem is that current marketing funnel doesn’t allow that. So let me talk from exact personal experience.
I’m blessed to work with some really good advertisers at Directive and they helped me with my stuff for our own advertising. In fact, we got to the point where we were converting at 60% from LinkedIn.
So it’s hard for me to say, “OK, my team could do better.” Right? If you get to 60% conversion rate on any platform, you’re already well past the benchmark.
Now the problem is marketing – especially SEO and PPC – is entirely timing-dependent. In other words, you cannot force someone to make a purchasing decision.
And that’s what makes SEO so powerful is because you can take the keywords they’re searching and then position your brand to be discovered when you know there’s purchasing intent.
Now the problem with a funnel and lead gen is there’s not purchasing intent. So when someone’s on LinkedIn, they’re not looking to purchase.
And so what happens is, even at 60%, let’s say our cost per acquisition for a lead was still around $17 on LinkedIn, but we have a 1% qualification rate – meaning that in a given one month period, if we were to generate a hundred leads from LinkedIn, we were able to turn one of those into a proposal and then we have anywhere between a 20- 30% close rate.
Twenty percent means you’re doing well. If you’re above 30%, you should probably raise your rates.
But the problem is when you look at that funnel, if you want to get enough opportunities to hit a deal or revenue goal, you’re going to have to spend exorbitant amounts of money on your lead gen.
Brent Csutoras (BC): And so where does that tie into the brand? Do you just bypass a lot of that by having brand exposure?
GM: You delete lead gen.
Imagine if you get rid of running white papers to generate into Marketo and try to nurture leads. Imagine if you just deleted all of that spend, OK?
Here’s what you can get for $250 on GDN. You can use it for in-market audiences, find people looking for exactly what you offer, and for $250 you’re able to generate 1.5 million impressions.
For the same amount, you could generate 10 leads with a 1% qualification rate and never get an opportunity.
What I found is, if you can get above the lead area and go to the brand, so I think the new funnel has to go brand, lead, opportunity, deal revenue. And if you can go above leads and go to brand, you’re going to see phenomenal results.
Just since launching this in the last month, we were able to have conversations with five enterprise brands. By the way, our advertising says the search marketing agency for enterprise brands…
I’m talking enterprise companies that we’ve never been able to talk to before, who fill out our form.
What changed?
We started to launch a brand campaign, and it was just a billboard, that drove awareness at what Directive was.
Now here’s the beautiful part. You can’t just have awareness.
Then you go to your SEO and your PPC strategy and you say, when someone searches for the products or services you offer, do you show up?
And now the difference is you’re the brand that has seven impressions on the ideal customer persona, while the others do not.
If you have your product market positioning right, you’re discoverable, plus you’ve built brand equity, now you have a powerful combination that drives incredible revenue at a lower cost per sale and allows you to have an efficiency in a cash model.
GM: I would say podcast advertising. It’s truly actually good not only brand but also lead gen. It’s a captive audience and we still generate amazing deals from podcast ads.
GM: You find the software that your ideal customer persona uses and then you leverage their login pages. Now you know they’re an active user of the product and you run from there.
GM: I think it has to be the number one focus because it’s the one thing that’s going to increase close rate, lower time to close, and allow you to essentially create velocity within your sales department.
The reason I say that is because currently if you’re not being creative with your SEO efforts, for example, you will almost guarantee, in any vertical, not be able to rank when the timing is hottest or when the purchase intent is strongest.
At the very bottom of the funnel when people start to modify the keywords they searched when looking for you by top best reviews and other purchase-related kind of modifiers, third party review sites are showing up like crazy.
In the services business, you got Clutch.co, you’ve got TopSEOs, all these people had been there forever. Are they transparent, are they good? That’s a whole other conversation.
Either way, they’re showing up number one and getting a 28% click-through rate, which is still 10 to almost 20x sometimes the volume you can get even from a search ad for the same keyword.
And so if you go search top ERP software, we talked about this before, no ERP software is ranking because Google is saying, due to what I call the Yelp and the Amazon effect.
This means when people are searching and they have purchase intent, they don’t want to hear how great you are from you, they want to go to what they are considering an unbiased source – whether that’s true or not – and they want to look at reviews.
If they look at reviews before they buy a $5 breakfast burrito, they’re sure as hell going to look at reviews before they buy a $250,000 software.
And so you have to take that same purchase reality of a consumer in 2019 and make sure that your being discovered when those users are looking online to make a purchasing decision.
GM: I mean if you see other websites ranking, that means you could rank, you just need to write a better piece that’s more authoritative like traditional SEO. But that’s still one position out of 10.
And unless you’re number one, and if you’re outside of the top five, the click-through rate frankly won’t be substantial enough to generate any type of net new business unless it’s a very high volume term.
The second we stop thinking about websites and start thinking about brands, that’s when we become world-class search marketers.
Visit our podcast archive to listen to other Search Engine Journal Show podcasts!
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Featured Image: Paulo Bobita
Managing Partner / Owner at Search Engine Journal with over 18 years experience in Digital Marketing, specializing in Reddit, Search …
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Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
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Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Julie Joyce, Owner of Link Fish Media, talks about paid links, top tools, cheap link building ideas, growing and then scaling back her agency, and more.
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“[P]eople in the industry who’ve been in it a long time… I think a lot of people need to get better at not making [newcomers] feel bad, because I do see people asking questions and they’re probably new, or maybe they just don’t know for whatever reason, and they get humiliated. And I really hate seeing that. I think it makes a lot of people not want to ask questions.”
Link building has gotten a bad rap over the years with Google creating and enforcing strict guidelines against link schemes.
Even so, seasoned link builder Julie Joyce never considered rebranding her agency, Link Fish Media, nor shifting her focus away from links.
The industry has become more crowded and competitive, but from her perspective, a lot hasn’t really changed.
“I’m doing the same thing that I’ve been doing for the last 10 years,” she says. “I just keep on doing what works for me.”
And while it’s still taboo in most SEO circles, Julie isn’t afraid to admit that a lot of what they do is paid links.
She makes sure her clients always know the consequences, though. “I do totally tell them it’s against Google’s guidelines. That’s in the contract. So, everybody knows what’s going on…”
Her candidness about this often controversial topic is refreshing when most SEOs won’t even dare talk about it.
Aside from her broad experience in link building, Julie is also known in the community as a fun and caring person always ready to lend a helping hand.
In today’s edition of The Search Engine Journal Show, I will be talking to Julie Joyce about paid links, top tools, cheap link building ideas, and more.
Julie is the owner of Link Fish Media, a North Carolina-based link building company she founded in 2007 together with her husband Jay.
She has been in the industry for 17 years now. In the past, you may have read her on Search Engine Land and Search Engine Watch. She also helped found SEO Chicks back in the day.
Currently, she is a contributor for Search Engine Journal and the host of SEMrush’s Show Me The Links webinar series.
Listen to this episode as Julie talks about link building, growing and then scaling back her agency, her Goth past, and so much more!
How to connect with Julie Joyce:
Twitter | LinkedIn | Link Fish Media
Visit our podcast archive to listen to other Search Engine Journal Show podcasts!
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
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Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Learn more about Mary Davies and her passion for user experience and social media, being actively involved in the SEO community, and advocating for others.
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“That’s always my goal – to try and improve the user experience. It’s one of those things that never has an end to it because the way that people even interact with what you’re offering them changes as our culture and technology change. So it’s a constant. There’s never really a ‘set it and forget it.’ It can be everything from the wording and the interface that we’re using to the language and the colors and the imagery. It’s the full scope of what each person is sort of going to encounter when they’re trying to communicate on whatever platform with your brand.”
Mary Davies is among the nicest, most generous, and helpful people you’ll ever meet.
Ask old-timers in the SEO industry and you’ll discover how much Mary (and her husband Dave Davies) have contributed to the community by offering both personal and professional advice to those who need it.
Mary’s willingness to listen, connect, and help people around her serves as an inspiration for more of us in the industry to do the same.
In episode 194 of The Search Engine Journal Show, learn all the reasons why Mary Davies is an SEO pro you need to know better.
Mary Davies is President of Beanstalk Internet Marketing.
After starting out in web design in 2002, she moved into SEO in 2004 and her focus now also includes user experience and social media.
She is currently a contributor to Search Engine Journal and helps manage our Friday Focus columns.
Recently, she also joined the Search Engine Journal team as Social Media Manager.
In 2019, Mary was awarded the first-ever Search Engine Journal Community Award for all the awesome work she does on Friday Focus.
She has spoken at industry conferences including Pubcon, State of Search, and SMX, among others.
Mary will also be speaking about social media at Search Engine Journal’s upcoming virtual conference, SEJ eSummit, on June 2.
Listen to this episode and learn about her passion for user experience and social media, being actively involved in the SEO community, and more.
How to connect with Mary Davies:
Twitter | LinkedIn | BeanstalkIM.com
This podcast is brought to you by Ahrefs and Opteo.
Visit our podcast archive to listen to other Search Engine Journal Show podcasts!
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Fighting for quality news media in the digital age.
An autumn of major Google changes has led to despair and confusion at news publishers.
By Charlotte Tobitt
Some news publishers in the UK, US and elsewhere have been “profoundly affected” by a string of Google search and Discover updates since September affecting traffic and, as a result, revenue.
Websites with a traditional focus on scale, often built with the aid of SEO explainer-style articles, appear to be among the hardest hit while sites with a better user experience due to having fewer adverts – therefore many more subscription-focused newsbrands – report being less affected.
Google said it has not specifically targeted publishers but that its aim is to “show helpful and reliable results”.
Since September, updates rolled out by Google have included a “helpful content update” deemed to have been “noticeably more impactful” than the last of its kind in December 2022, an October core update and another in November, and a reviews update also this month. “Core” updates are the significant, broad changes to Google’s search algorithms and systems that tend to take place a few times a year – not usually twice in two months.
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The two November updates had not yet finished rolling out at the time of writing, while a bug was discovered in the October rollout that had a significant effect on traffic through Discover, Google’s personalised content feed. That glitch has since been fixed although not all publishers have reported seeing an improvement as a result.
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SEO expert Lily Ray said: “The Google updates from September to November 2023 have profoundly affected news and publisher websites, leading to significant shifts in these websites’ traffic and visibility. This is particularly evident in Google Discover traffic and visibility in Top Stories and the Google News tab, and for many website owners, has resulted in a substantial decrease in revenue.”
Ray added that although “volatility is expected” in both Search and Discover from core updates, websites in a sample she received saw “more extreme” changes than many recent algorithm changes.
Polemic Digital founder Barry Adams, an SEO consultant for news publishers, shared a similar analysis with Press Gazette. He said: “Every time there’s an announced Google algorithm update, many publishers anxiously wait to see what the impact is going to be. Some updates pass with barely a flicker, while others have a profound impact on a site’s Google traffic and, by extension, their revenue.
“Both the October and November core updates seem to be of the ‘big impact’ variety, with hundreds of sites seeing massive traffic changes – some positive, some negative.”
One publisher, who kept their website domain anonymous, told Ray they had “simply disappeared from Discover and News with the November core update. In October we felt a strong impact, but now in November the business has completely collapsed. Six years of hard work and now everything has turned to ashes.”
Ray created a questionnaire for publishers to fill in about how the updates have impacted their sites, and received results from more than 150 publishers around the world (the biggest proportion, 31%, of whom were in the US) – although those badly affected were likely disproportionately represented due to the self-selecting nature of the survey.
Nonetheless 72% claimed they were no longer seeing their articles appear in Google’s Top Stories widget or prominently in the Google News tab unless they sorted by most recent.
A similar proportion (73%) said they had seen their Google Discover traffic drop to zero during the previous three months, contributing a significant hit to ad revenue. Many “expressed frustration” that they did not see a large increase after the glitch was fixed.
Adams told Press Gazette: “Some sites are now seeing a recovery in their Discover traffic, but others see no sign of Discover returning to previous levels, which has led to speculation that the bug may only be partially fixed or that there might be another bug wreaking havoc in Google’s systems.”
Overall Ray said many had reported a “drastic decrease in page views and traffic, with figures dropping from several million to significantly lower numbers like 1-2 million or even less”. This was thought to be often linked to a combination of the Google updates rather than one alone.
She also reported that a “frequent concern was the disappearance of sites from Google Discover and Top Stories” particularly after the October core update – and often those affected were also badly impacted by previous updates.
This suggestion was echoed by Adams, who said: “Some sites that were negatively affected by updates in previous years and that managed to reclaim much of that lost traffic are now hit again. This makes me think one or both of these latest updates are refreshes of systems that Google had introduced or updated earlier.”
Adams added: “I also see user experience factors play a bigger role: A common thread among many sites that lost traffic is that they featured advertising that intrudes on reader engagement with the content, such as ads that take over part of or the whole screen and autoplay ad videos that take up a big portion of mobile screens.”
One head of SEO at a UK publisher with multiple brands told Press Gazette they believe the results of the latest updates show Google appears to be moving away from ad-based sites that have primarily chased clicks in the past.
With the continued increase in zero-click search results – in which Google provides the answer to a question or the information sought in the search – this means news sites that have previously created a lot of SEO explainer articles will see a decrease in referral traffic.
This may explain why the expert told Press Gazette the hardest hit brands in the latest updates appeared to be those with a lot of historic SEO content that had not recently been updated. Refreshing those articles is making a noticeable difference on their brands, they said.
This appears to fit with previous Press Gazette analysis of how the search visibility scores for major UK and US news websites as measured by Sistrix were affected by the October core update.
This data does not tell the full picture, as Press Gazette has heard concerns that referral traffic has fallen further as a result of the changes that began in November. But it does appear to confirm the nature of many of the worst hit sites.
All of the worst 15 sites in our ranking for decline in search visibility by percentage were owned by Reach, which mostly has a strategy of scale to drive digital advertising revenue, with the exception of Ladbible in eighth place.
Ray also noted “frustration” from some that although they had made improvements to their sites and created original content their sites were not seeing recovery. Another trend, she said, was a “general sentiment of confusion” with the guidance given by Google not universally deemed as being clear or specific enough.
A Google spokesperson said: “We’re constantly improving our systems with updates to make sure we continue to deliver on our mission to show helpful and reliable results. None of our recent updates target specific pages or sites, including publishers.”
Google’s search liaison Danny Sullivan said on X (formerly Twitter): “Search and content can move through cycles. You can have a rise in unhelpful content, and search systems evolve to deal with it. We’re in one of those cycles.”
But he added that “we have seen some of the issues people have raised and there are all types of ranking improvements already in the works to deal with these”.
Of the Discover glitch, a Google spokesperson said: “We recently had a bug in Discover which may have caused some publications’ traffic to drop for a short period of time. As soon as it was discovered, we fixed the bug and communicated to the ecosystem.”
Adams also warned against having too much third-party commercial content such as betting odds and e-commerce, saying sites with a high amount of this “are starting to see indications that these Google updates are targeting those practices. To prevent more pain later down the line, for those sites it might be prudent to dial down the volume of commercial content and focus more on proper news content”.
Cameron Nichols, head of SEO at US customer experience company Merkle, also noted on Linkedin that third-party content has been a factor in recent rollouts such as September’s helpful content update.
Nichols said: “The recent changes in Google’s treatment of third-party hosted content signals a shift that site owners need to be aware of and consider their practices going forward. While early indications show that only those pages hosting third-party content are being impacted, the focus on ranking original and valuable content is ongoing.  
“While not all search updates are created equal, and some may have more noise than news, this is one that should get your attention. If website owners are leveraging third-party content, now is the time to consider shifting these practices and prioritising efforts that produce unique, quality content and looking to invest in resources that can support these efforts.  
The next thing to watch may be reviews, under the latest ranking update. Google says it aims to boost reviews that “share in-depth research, rather than thin content that simply summarises a bunch of products, services or other things”.
SEO expert Luke Budka, AI strategist at Definition, told Press Gazette he predicted this could impact news publishers’ ranking and traffic and advised they should analyse specific parts of their sites in their Google Search Console accounts to learn which sections take a hit.
“It probably means a load of publishers need to reassess their review process,” Budka said. “Google isn’t going to rank review content that doesn’t offer additional value, just because it’s on a high authority news website, anymore.”
Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our “Letters Page” blog
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Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Technical SEO consultant Jamie Alberico talks about working with dev teams, advocating for accessibility, being a value-oriented SEO, and more. 
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“Not a Robot is my own company. I named it after all the CAPTCHAs I filled out in my life. As a technical SEO, you are emulating the experience of bots to encounter your content that triggers a lot of like, “Are you sure you’re humans?” I work best embedded with dev teams. That is my happy place right there between UX, our developers and having conversation with the stakeholders. And that allows me to prioritize and tailor recommendations, testing strategies for that business needs and the model they’re going with.”
Need technical SEO or JavaScript advice?
Ask Jamie Alberico.
As one of the brightest in the field, Jamie regularly shows all kinds of awesome insights and interesting takes over on Twitter.
Technical SEO is her turf, but did you know she started out in the industry as a website content writer?
Curiosity took her into the rabbit hole that is SEO – and that same curiosity has helped her take on enterprise projects where “everything’s always on fire.”
There’s so much we can learn from Jamie – from how she approaches technical SEO and working with dev teams, to advocating for accessibility and being a value-oriented SEO.
Get to know all these and more in today’s episode of The Search Engine Journal Show.
Jamie is a self-described 100% human technical SEO consultant at Not a Robot. (Though I did hear a rumor she may be changing that title soon to undisputed Elf Queen of SEO.)
In the past, she was SEO Product Owner at Arrow Electronics, CRO at Moz, and Consumer Analyst at MapQuest.
Jamie’s been doing SEO since 2011. In addition to being a regular contributor for Search Engine Journal, she’s contributed to white papers and videos for DeepCrawl, OnCrawl, Authoritas, Google Webmasters YouTube channel, and WebCertain.
And you can also catch Jamie speaking at Search Engine Journal’s upcoming virtual conference, SEJ eSummit, happening on June 2 where she’ll be talking all about technical SEO.
How to connect with Jamie Alberico:
Twitter | LinkedIn | Not-a-Robot.com
This podcast is brought to you by Ahrefs and Opteo.
Visit our podcast archive to listen to other Search Engine Journal Show podcasts!
Image Credits
Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
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