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SmoothSale collaborates with The SEO Works to enhance its digital strategy.
SmoothSale, a prominent cash house-buying company in the UK, has initiated a strategic partnership with The SEO Works to manage its SEO and Digital PR strategy, alongside expert website support. This collaboration is aimed at providing homeowners with a stress-free solution for selling homes, minimising delays and ensuring transparency in service costs.
Facing an intensely competitive market, SmoothSale has relied heavily on paid advertising, notably Google Ads, until the rising costs and competition prompted the company to reconsider its current marketing strategies. They identified organic search as a promising avenue to diversify efforts, emphasising on a long-term approach that builds trust with potential clients.
SmoothSale embarked on a search for a capable digital agency that could provide comprehensive, united services to meet their evolving needs. The SEO Works, known for its expertise and a robust record in SEO, emerged as a fitting partner. They conducted a detailed audit of SmoothSale’s website and pointed out essential improvements in SEO compliance.
The SEO Works proposed a strategic campaign involving SEO, Digital PR, and comprehensive website maintenance to achieve significant results. Their detailed strategy, delivered through a cohesive service offering, cemented their position as the ideal agency for SmoothSale’s digital advancement.
Rob Harrison, director of SmoothSale, remarked, “At SmoothSale, our priority is always to make the home-selling process as quick and straightforward as possible for our customers. As the market becomes more competitive, we know it’s crucial to keep evolving. Partnering with The SEO Works gives us the opportunity to strengthen our digital presence, build trust with homeowners, and stay ahead of the curve.”
With limited historical SEO work on the SmoothSale site, the focus of the campaign is to establish a strong foundation using tried-and-tested best practices. Leveraging their award-winning SEO techniques, The SEO Works will concentrate on generating high-quality content and a digital PR link-building strategy to secure authority in search rankings. Several technical changes will also be applied by the web team, ensuring the site is optimised effectively from the ground up.
Alex Hill, sales director of The SEO Works, expressed enthusiasm for the project, “The opportunity to play a part in the growth of an exciting company such as SmoothSale is one that we will truly relish here. Helping companies stand out from the competition within the search engine results is what we do best, and I’m confident we can make this happen by following our award-winning approach.”
The partnership between SmoothSale and The SEO Works exemplifies an adaptive strategy to thrive in a competitive market through enhanced digital capabilities.

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The trailer for the much-anticipated Netflix K-drama The Trunk has finally been unveiled. The upcoming series stars Squid Game fame Gong Yoo and Seo Hyun Jin in the lead. Directed by Kim Kyu Tae, The Trunk is based on the same-titled novel by Kim Ryeo Ryeong. The upcoming show centres around a lonely woman Noh In Ji (Seo Hyun Jin), who is an employee of the NM (New Marriage) organisation. The job demands her to live with a “contract husband" every year. Things change when Han Jeong Won (Gong Yoo) decides to take the help of the company to save his previous marriage.
The trailer opens with Noh In Ji fixing Han Jeong Won’s bow. She tells him, “I see your former wife recommended us to you." Soon they exchange vows and start their life as a “contract couple". One day, when a mysterious trunk is recovered from a lake, Jeong Won finds out that the NM is riddled with secrets and there is more to the firm than what meets the eyes. In an interrogation room, Han Jeong Won says that the trunk’s owner is his wife. To this, the police officer asks, “Which wife" indicating a complex situation.

A post shared by Netflix K-Content (@netflixkcontent)

At one point, Han Jeong Won asks Noh In Ji what’s the point of a fake marriage. She replies, “Maybe they wish to hide their loneliness so desperately, that they are willing to cling to a facade." The trailer shows Han Jeong Won missing his actual wife dearly but as the days pass by he grows close to Noh In Ji. The video is laced with several mysteries waiting to be solved while an eerie vibe makes up for a stunning visual treat. Emotional outbursts and heavy dialogues add an extra dose of flavour.
In the closing few seconds, Noh In Ji says, “The idea of marriage disgusts me." Contradicting her point, Han Jeong Won says, “Who knows? We might be destined to be together." Dropping the trailer on Instagram, Netflix wrote, “A secret marriage service is uncovered when a trunk washes up on the shore, revealing the strange marriage between a couple in the thick of it all."
The Trunk will be streaming on Netflix from November 29.
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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Get inspired by Barry Schwartz’s exceptional work ethic, no nonsense approach to covering SEO news, and genuine dedication to our community.
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“I personally always joke around on some level that emotions get in the way of running an effective business or doing something that you need to do. If you could take out the emotion, things would be a lot smoother and easier… Not having that emotional factor does help a lot, especially when writing about stuff in our industry.”
Barry Schwartz has been consistently pumping out 5 to 10 articles per day on search since 2004.
There are days when he isn’t in the mood to write, but he does it anyway. “Who cares if I’m in the mood for it or not? I just do what I’m supposed to do.”
Barry is very much into consistency, routine, and efficiency – qualities which he says work together well in terms of doing something for a really, really long time.
After nearly 16 years of covering search and over 50,000 stories published, Barry shows no signs of slowing down. And that’s good news for the community.
In today’s edition of The Search Engine Journal Show, I talk to Barry Schwartz – an SEO pro you definitely need to know better.
Barry Schwartz is the CEO of RustyBrick, which is a New York-based web services firm.
He’s been covering the search industry for more than 15 years both as the founder of Search Engine Roundtable and he’s been the news editor for Search Engine Land since the site launched.
In the past, he was also news editor for Search Engine Watch, and he’s also been a moderator at several search marketing forums.
You can regularly see him speaking, moderating, and live blogging like a fiend at the SMX Conference series, as well as many other marketing and technology events.
In 2018, Barry was named the U.S. Search Personality of the Year at the U.S. Search Awards. And in 2019, he was awarded the Outstanding Community Services Award by Search Engine Land.
Listen to this episode and get inspired by Barry’s exceptional work ethic, no nonsense approach to covering SEO news, genuine dedication to our community, and more.
How to connect with Barry Schwartz:
Twitter | YouTube |RustyBrick | Search Engine Roundtable
Visit our podcast archive to listen to other Search Engine Journal Show podcasts!
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Featured Image: Paulo Bobita
Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Podcast: Download
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It seems like everyone these days wants to talk about artificial intelligence (AI) and its potential in search.
It’s true – there is no doubt that AI will continue revolutionizing how we find information online. But did you know that real-time AI search is already here? Introducing NeevaAI, it harnesses the power of artificial intelligence for more efficient search results in real time.
Neeva CEO and ex-Head of Google Ads, Sridhar Ramaswamy, joined me on the SEJ Show to discuss how live AI questions and answers will change how people search. We touched on how AI will alter the business models of search engines. And also covered the limitations of ChatGPT, and the importance of sourcing and citations in AI-powered live search-driven answers.
We felt that commercial search engines, Google, and Bing, had become products for advertisers, not products for you and me to find out what we want. We felt that a user-focused search engine could differentiate itself and deliver a better product experience. So Neeva, at its core, is a user-first search engine. That means that we don’t show ads, don’t show affiliate links, and we protect your privacy. –Sridhar Ramaswamy, 02:03
NeevaAI seemed to fix most of the issues I was experiencing with chatGPT, especially the lack of sourcing and accurate information.
–Loren Baker, 35:30
The underlying technology behind chatGPT is this model called GPT-3.5. The core technique that that model uses is learning on every page, every piece of text that it can get its hands on. Now note they don’t know where these pages came from. They don’t know whether it is real or not. They don’t understand things like link structure authority. –Sridhar Ramaswamy, 06:41
[00:00] – About Sridhar.
[05:29] – Limitation of ChatGPT.
[10:17] – A walkthrough on Neeva’s AI search.
[17:35] – Monetization challenges ad-supported search engines may face with AI.
[21:24] – How verified sources are served.
[23:48] – How personalized are AI-driven answers based on history?
[24:54] – Will there be more follow-up queries after the AI results are given?
[27:43] – Where this is going in terms of privacy.
[35:30] – Is Neeva available in multiple languages?
[37:12] – Can website owners verify with Neeva, like Google Search Console?
Resources mentioned:
Neeva: ad-free private search: https://neeva.com/
All of us, willingly or not, are participating in a giant experiment similar to Google. We are happily submitting our thoughts, worries, and desires to chatGPT. And worse, it is not equipped to compartmentalize information like Google reasonably can. Google’s like, okay, this is your account, these are your searches, you want to delete it, tell me. We’ll delete it. They make it hard for you to do it, but it is possible. So I think there needs to be oversight over how this is done. What storing personal information is going to mean? If the data is then used for training future models, that’s when life gets very scary.–Sridhar Ramaswamy, 32:50
One of the main points of concern that I’ve had with some peers while discussing AI is real-time answers. This could be a direct negative on the traditional Google search monetization model.–Loren Baker, 15:59
Lack of authority is a huge issue. Also, these models are humongous. They take an enormous amount of money to train and an enormous amount of money to run, and they’re not real-time. So what we do at Neeva is we use a technique called retrieval, augmented generation. That’s a fancy way of saying to use the power of search to set the reality field for a large language model. Then, ask it to generate text and cite which part of the input text it uses.–Sridhar Ramaswamy, 08:27
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect with Sridhar Ramaswamy
Sridhar Ramaswamy is an inspiring example of using technology for the greater good. After leading Google’s enormous advertising division, he succeeded as a venture capitalist at Greylock Partners.
He then took his ambitions one step further with Neeva. This privacy-focused search engine has no ads and runs on a subscription-based model instead.
This tech master combines humanistic values with revolutionary thinking to make the software work towards beneficial societal outcomes. With such ambition inspiring him forward, this entrepreneur has set down new paths of discovery. As a result, we can all benefit from Sridhar’s tireless vision for innovation!
Connect with Sridhar on LinkedIn: https://www.linkedin.com/in/nancy-marzouk-82519a/
Follow him on Twitter: https://twitter.com/RamaswmySridhar
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
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Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
We are excited to announce and bring you a new Podcast brought to you by the team behind SEJ: Marketing Nerds. It will cover online marketing and much more.
Podcast: Download
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Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
We are excited to announce and bring you a new Podcast brought to you by the team behind SEJ: Marketing Nerds.

Each week we will will be podcasting with other marketing nerds like myself about a wide range to topics including:
Marketing Nerds is a weekly podcast put on by Search Engine Journal bringing you the latest marketing tips and tricks to help you know how to build your business online.  Each week we interview some of the brightest Marketing Nerds to help listeners know what trends they need to be paying attention to online.  Some of our hosts include: John Rampton, Kelsey Jones, Loren Baker, Brent Csutoras, Jenise Henrikson, Slobodan Manic, Danielle Antosz, and other members of the Search Engine Journal Team.
Our goal is to help our thousands of our readers who have requested a way to listen to discussions and interviews with amazing people in our industry. Whether you are on your way to work, at the gym, or working on a project, we created Marketing Nerds as an audio medium to inspire, teach, and help grow a better culture around our community of online marketing professionals.
Our first Marketing Nerds Podcast is with Eric Enge from Stone Temple Consulting, where we talk about the future of SEO.
In our first episode of Marketing Nerds, I talk with Eric Enge about the future of SEO, namely, where search engines are headed and what we should be paying attention to online to stay ahead of the curve.  We also talk about where links are headed when it comes to search engines like Google, Baidu, Bing, and many others.  We also cover how to promote content online to get more shares and if businesses should even bother doing press releases.
In addition, Eric talks about content effectiveness optimization with Kelsey Jones in an interview during Pubcon 2015.

Think you have what it takes to be a marketing nerd? If so, message Kelsey on Twitter or email her at kelsey [at] searchenginejournal.com.
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company Due.com. I enjoy helping people …
Conquer your day with daily search marketing news.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
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Search Engine Land » SEO » Google November 2024 core update rolling out now
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Google released the November 2024 core update today. The update will take about two weeks to roll out, Google said.
Core updates happen multiple times per year. Core updates can have significant, broad changes to Google’s search algorithms and systems, which is why Google announces them.
This core update comes a few months after Google released the August 2024 core update and should be a typical core update. Google wrote on LinkedIn:
What Google is saying. Google posted about the update and said it will post more on its search status report. Google wrote:
Previous communication. Google told us weeks ago that an update was coming soon but websites negatively impacted by the September 2023 helpful content update should not expect to see big recoveries. It is too soon to know what type of impact this November core update will have.
What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. Google has not really given much new advice here but here is the past advice the company provided:
In short, write helpful content for people and not to rank in search engines.
For more details on Google core updates, you can read Google’s documentation.
Previous core updates. The first core update of 2024 – the March 2024 core update – was the largest core update ever, according to Google. It started March 5 and completed 45 days later on April 19.
Here’s a timeline and our coverage of recent core updates:
Why we care. With any core update, we often see large volatility within the Google search results and ranking. These updates hopefully will improve ranking for your sites or client sites. But some of you may see fluctuations or even downgrades in Google rankings and organic traffic.
We hope this update rewards you all and sends you lots of traffic and conversions.
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