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Google has released a new algorithm update the search company is naming the Google June 2024 Spam Update yesterday, on June 20, 2024. This update does not have anything new specific changes that we are aware of, like some previous updates. Google just wrote, “Today we released the June 2024 spam update. It may take up to 1 week to complete, and we’ll post on the Google Search Status Dashboard when the rollout is done.”
Google did link to its generic spam updates page on its help documentation but that page was no updated with any new details. Google did say on LinkedIn, “It’s a normal spam update, it’s not the algorithmic part of reputation abuse. We’ll inform when that happens.” Also, this is not link related, because Google has separate link spam updates and this was labeled just a “spam update.” Google also confirmed that for me on X.
I will say the early reaction to this update is not positive. I mean, a lot of content creators and SEOs are fed up with Google search quality and these updates. Of course, these Google updates aim at improving overall search quality, while spam updates aim to remove spam that is manipulating those search results.

June 2024 Google Spam Update Quick Facts

Here are the most important things that we know right now in short form:

• Name: Google June 2024 Spam Update
• Launched: June 20, 2024 at about 11:15 am ET
• Rollout: Will take about a week to fully rollout.
• Completed: This update finished on June 27, 2024 at about 12:10 pm ET
• Targets: Sites violating some of the Google search spam policies.
• Does Not Target: This update does not target link spam, it does not target the site reputation abuse policy and some other policies.
• Penalty: It penalizes some of spam techniques that are against Google’s spam policies.
• Global: This is a global update impacting all regions and languages.
• Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
• Recover: If you were hit by this, Google said you should review its spam policies to ensure they are complying with those.
• Refreshes: Google will do periodic refreshes to the spam update. It can take many months to recover, Google said.

Tracking Tools On June 2024 Spam Update

The tools are mostly calm, so it does not seem to be picking up big changes from this update yet. I don’t expect it to, since this is a spam update and not a core update. That being said, some tools have been heated for many days now.
Semrush:

SimilarWeb:

Advanced Web Rankings:

Mozcast:

Accuranker:

Algoroo:

SERPmetrics:

Mangools:

Wincher:

SERPstat:

Cognitive SEO:

Previous Google Spam Updates

Here are the documented previous spam updates:

• June 2021 spam update on June 23, 2021 – one day rollout
• June 2021 spam update on June 28, 2021 – one day rollout
• July 2021 link spam update started on July 26, 2021 and completed 29 days later on August 24, 2021
• November 2021 spam update started on November 3, 2021 and completed 8 days later on November 11, 2021
• October 2022 spam update started on October 19, 2022 and completed 48 hours later on October 21, 2022
• December 2022 link spam update started on December 14, 2022 and completed 19 days later on January 12, 2023
• October 2023 spam update started on October 4, 2023 and completed 15 days later on October 20, 2023
• March 2024 spam update started on March 5, 2024 and completed 15 days later on March 20, 2024

Spam Update Details

Google’s very own spam update help documentation says:

While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.
For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.
Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.
In the case of a link spam update (an update that specifically deals with link spam), making changes might not generate an improvement. This is because when our systems remove the effects spammy links may have, any ranking benefit the links may have previously generated for your site is lost. Any potential ranking benefits generated by those links cannot be regained.

Other Spam Update Information

I do wonder if this spam update caused those indexing issues last night?
Everyone is just a bit feisty right now but here is the confirmation about it not being related to the site reputation abuse and not a link spam update:

It’s not. As I’ve shared before, I have ever confidence that when it is, we’ll share about that. Also, apologies for my original response below, which I’ve deleted but will also screenshot for the context. I know the important work you do (especially because we used to work… pic.twitter.com/xMurvQadlq

— Google SearchLiaison (@searchliaison) June 21, 2024

It’s not. As I’ve shared before, I have ever confidence that when it is, we’ll share about that. Also, apologies for my original response below, which I’ve deleted but will also screenshot for the context. I know the important work you do (especially because we used to work… pic.twitter.com/xMurvQadlq
Forum discussion at X, Black Hat World and WebmasterWorld.
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This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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Download your copy of SEO Trends 2025 and discover what to be hopeful about in a changing search world.
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Kelsey Jones talks about her 12-year journey as an SEO pro, the good times and the bad, and what she’s learned along the way.
Podcast: Download
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“If there’s anything you want to learn about, but don’t really have the excuse to, you should turn it into a writing assignment.”
Kelsey Jones likes to ask a lot of questions. And that’s a good thing. It’s the sign of an intellectually curious and creative mind.
Asking questions – plus lots of creativity and experimentation – has helped propel this entrepreneur’s career forward.
In this episode of Search Engine Nerds, I’m kicking off a new series of interviews with industry experts and authorities I’m calling Better Know an SEO Pro.
Rather than focusing on tactics and strategies – which Brent Csutoras is already doing brilliantly for Search Engine Nerds – my “Better Know” series will focus on the real-life stories of how prominent figures in our industry got started and have managed to build successful careers.
Hint: it wasn’t by accident. There’s a lot of hard work and challenges along the way.
Kelsey Jones is definitely one SEO professional you need to know.
Today, Jones’ main focus is on her own company, Six Stories, which she founded in 2008. Six Stories focuses on content strategy and development, SEO audits, and social media marketing.
She also is the founder of StoryShout, a company that provides unique news articles targeted to the client’s target audience.
You can also check out Kelsey’s live streaming course, livesocialmediacourse.com.
Jones also speaks regularly at SEO and digital marketing conferences. Some of those events include as Pubcon, State of Search, SEJ Summit, and Digital Olympus.
In addition, as a subject matter expert, Jones has helped create courses on SEO content and website optimization for Digital Marketing Institute, and wrote and revised digital marketing course materials for Grand Canyon University.
She is also the former Executive Editor of Search Engine Journal. She started at SEJ in 2013 as a news writer, and eventually worked her way up to the top role here.
SEJ didn’t have a podcast until she helped develop it some 150 episodes ago. She also raised the bar in a big way on content quality, helped launch SEJ’s webinars, and was a big part of the SEJ Summit events.
During our interview, I took her back over her 12 years in the industry – and even earlier – to revisit her journey, the good times and the bad, and what she’s learned along the way.
You definitely must hear her story about how she played blackjack to survive after she got laid off from a job in 2009. Seriously must hear stuff!
She also talks about breaking a guitar on stage with Rainn Wilson, reveals why she left Search Engine Journal, and offers plenty of tips for aspiring writers, content creators, digital marketers, and conference speakers.
How to connect with Kelsey Jones:
Twitter | LinkedIn | Instagram | Six Stories
Visit our Search Engine Nerds archive to listen to other Search Engine Nerds podcasts!
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Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor …
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The Trunk has released several stills featuring Gong Yoo and Seo Hyun Jin, providing an insight on how the story will unfold.
The Trunk is an upcoming South Korean series starring the popular actor Gong Yoo alongside Seo Hyun Jin. Ahead of its release, several stills have been released featuring the lead actors and their confusing relationship. As they try to keep up the facade of a marriage, secrets emerge that change the trajectory of their lives. 
On November 13, 2024, the production team of The Trunk released several stills featuring Gong Yoo as Han Jeong Won and Seo Hyun Jin as Noh In Ji. In the images, Han Jeong Won can be seen with a tense expression as his actual relationship is in shambles, and having entered a fake marriage has further caused him turmoil. On the other hand, Noh In Ji adorns a cold expression as she is used to contractual relationships with people, which seems like just another task for her.
However, the two slowly grow closer, and they cannot deny their growing feelings for each other. Nevertheless, they face an imminent problem in the form of a truck that emerges from the lake, which puts them in a vulnerable position. The object unleashes hidden secrets that can lead to dangerous repercussions.
Based on the novel Trunk written by Kim Ryeo Ryeong, the story follows Noh In Ji, an employee for NM, a company specializing in providing spouses for fixed-term, one-year contract marriages. Having just completed her fourth contract, In Ji is matched with her next client, Han Jeong Won, a music producer whose life is marked by lingering pain and loneliness. 
However, when a mysterious trunk is discovered in a lake, unveiling hidden secrets within NM, it pulls them into a suspenseful web of mystery that threatens to shake the very foundation of their relationship.
Directed by Kim Kyu Tae and written by Park Eun Young, the show will be making its premiere on November 29, 2024.

Journalist. Perennially hungry for entertainment. Carefully listens to everything that start with “so, last night…”. Currently making web more
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Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
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Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Apple announced that select podcasts will not have searchable audio transcripts. Here's what you can do to imprive your podcast SEO to grow your audience.
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Recently, Apple announced that in iOS 13 they’ll be providing searchable audio transcripts for eligible Apple podcasts. If your show is transcribed, that means that when listeners search for certain terms the app looks for those terms in your podcast transcripts as well as in your titles and topics.
It was also announced at the WWDC 2019 that Apple Podcasts is also coming for Mac, separate from its previous home in iTunes. This means even more opportunity to reach new audiences.
Podcasts are soaring in popularity, largely because they’re the ultimate multi-tasking tool. People can listen while working out at the gym, walking the dog, mowing the lawn, doing housework, driving to work, etc. None of those things can be safely done while reading a blog post!
Just how popular are podcasts?
But such popularity also has a downside. Podcasters have to put in a lot of effort just to get noticed. That’s especially important to podcasters wanting to drive traffic to their website, sell a product or service, or attract paid sponsors.
With nobody knowing exactly what the secret formula is at any given time, that left podcasters everywhere jumping through hoops to be discovered.
We don’t know Apple’s search algorithm with the new automatically transcribed podcasts. Whether they only transcribe popular shows or a selected few, we do know the archive isn’t extensive.
To search podcast transcripts in the Apple Podcasts app, you simply search for the key term in the search bar.
Go to the Podcasts app, type your key term into the search bar, and search!
You won’t see the transcript itself (a snippet, at best) unless you copy and pasted a transcript into the show notes.
The search term will likely only yield a result for the spoken content in your episode if you’ve put your own transcript in the show notes, especially with this feature being so new and unclear on its exclusivity.
For podcasters wanting to show up in iTunes searches, the secret to success has been something like the hunt for Bigfoot, with everybody vouching for their own “trick”:
Other than those four things and a few other tips that sound like they should be part of some conspiracy show, podcasters have had to sit by and hope listeners would stumble across their podcasts while browsing categories. With the iOS 13 update, however, users can find them by search terms that appear in the transcripts of the podcast, not just the titles and subtitles. 
There’s definitely a few potential pros and cons.
So, for many podcasters, this new update may not provide much benefit. Unlike getting your own podcast transcript, you can’t download it or do anything with it.
In fact, this update could even put you at a disadvantage, since the bigger fish have a better chance of showing up in search results.
However, if you’re already currently following best practices for podcast SEO, then you have nothing to worry about.
At the very least, make sure you’ve optimized your podcast SEO by including things like titles, speaker names, topics, etc.
The best optimization, however, is to include a full transcript of your episode in your show notes. This transcription is owned by you, not Apple — that you can include in your podcast description and post on your own website.
We can transcribe your podcast for $1/minute, leveling the playing field for those not included in Apple’s transcription service. And, unlike Apple, we guarantee a 99% accuracy rate. Plus, you own the audio transcript. You can use it for pull quotes, tweets, Instagram captions, and anything else you need to tell your story.
On a budget? Our automated transcription service only costs $.10/minute at 80% accuracy.
Apple may have good intentions, but if their transcription search rolls out the way they’ve described it, it gives the biggest boost to those who need it the least. Podcasters who are still growing their following need to level the playing field by making sure their podcasts are just as searchable as those chosen by Apple.
Having a copy of your podcast transcript means that you can use it to create as much additional content as you want. Grab a quote to Tweet or to use as a caption for an Instagram post, or use part of the podcast as the starting point for a blog post. When you own it, the sky’s the limit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Ordered list
Unordered list
Text link
Bold text
Emphasis
^Superscript
_Subscript
Lectus donec nisi placerat suscipit tellus pellentesque turpis amet.
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Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Do podcasts belong on YouTube? Absolutely. Discover how to turn your podcasts into YouTube videos to reach a huge base of active users.
Luckily for you, we deliver. Subscribe to our blog today.
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Do you think podcasts belong on YouTube? It’s a weird idea, we know. Your episodes are in audio format, and YouTube is a video-sharing platform. 
But here’s the thing. YouTube has become a top podcasting platform that offers creators an excellent opportunity to reach more people with their shows.
Due to the numerous benefits YouTube offers creators, there is a valid reason for podcasting on the video-sharing platform.
With nearly 2 billion logged-in viewers in a month, YouTube is actually the leading platform for listening to audio. According to IFPI’s Music Consumer Insights Report, the Google service is responsible for 47% of all on-demand music streaming time.
Furthermore, a 2019 University of Florida and Futuri Media study revealed that YouTube is the top destination for podcast consumption, scoring 70.2% among survey participants. For comparison, respondents rated Spotify, iTunes, and Google Play Music only at 33.9%, 32.6%, and 22.8%, respectively.
Based on the above stats, YouTube is a leading platform for not just videos but also for podcasts and music. For that reason, you don’t want to miss out on an excellent opportunity to syndicate your podcast and reach a massive base of active users.
And this audience might be a bit different than your regular podcast listeners. Two separate studies revealed that, while Apple and Spotify users mainly listen to news and comedy podcasts, YouTube users prefer to consume comedy, music, entertainment, pop culture, and “how-to” videos.
Most podcast directories lack the ways creators can interact with their audience. Therefore, you have to take things to social media to hear what your listeners have to say.
On the other hand, YouTube allows users to rate the creators’ content and share their views in real-time via the comment section.
Use this chance to engage with your audience, gather valuable feedback, and respond to questions. By doing so, you can find out what content your listeners are looking for and how you can tailor your podcasts to suit their needs.
As a result, you can build a strong, long-lasting relationship with loyal users who regularly listen to your shows.
Did you know YouTube is the second most popular website on the globe?
For that reason, YouTube SEO has become a real thing. And, if you nail it with the right use of keywords, tags, descriptions, and titles, you can significantly grow your listener base.

On top of that, 15% of the video-streaming platform’s traffic comes from search engines. And, in addition to video-only search, Google often shows YouTube content among first page results for relevant terms.
Therefore, investing in YouTube SEO is an excellent way to get exposure for your podcasts on Google.
Now that you know the benefits, let’s see the best ways to create YouTube videos from your podcasts.

Unfortunately, YouTube doesn’t allow content creators to upload audio files (e.g., MP3s) to the streaming platform. Instead, you have to convert your records to a video format like MP4.
But that doesn’t necessarily mean that you need to film all your episodes with a camera.
Instead, you only have to add a video element to your audio to make it compatible with YouTube. This component can be as simple as a static image, which you display to users while an episode’s audio is playing in the background.
Still, a simple static image is not enough to prevent people from bouncing after watching the first couple of minutes. You need to add an extra element that captures and holds your listeners’ attention throughout the entire episode.
And that’s where audiograms come into play. An audiogram is a video file that includes a combination of the audio track, visual art, and a moving sound wave.
While it requires much less work than creating a video-recorded episode, adding audiograms to a podcast can get you quite good results.
Based on WNYC’s experiment, tweets with audiograms engaged users eight times better than those without. Headliner’s tests with social media posts showed similar results. In addition to a 320% click-through-rate (CTR) boost, audiograms received 4.6 times more clicks with an 80% cost-per-click (CPC) discount than static images.
To get started, check out Headliner or Wavve. Both are excellent tools for creating audiograms for your podcast episodes.
Pro tip: Add transcripts to the video to improve your audience’s engagement. In fact, a subtitle can increase the time one spends on the content by 40% while boosting the number of users who watch the video until the end by 80%.
Transcription is a time-consuming process. And it takes four hours for the average person to transcribe one hour of audio. To save time, check out Rev where professional transcribers do the work for you.

For a full experience, you can film your podcast episodes with a camera and upload it on YouTube as a video.
Obviously, this requires some extra legwork on your end. You have to set up a camera for the recording and spend time getting familiar with your podcast script. You may also need to edit the video to cut unnecessary parts.
The good news is that you don’t necessarily have to purchase high-end equipment to film your episodes. A smartphone and a cheap attachable tripod are more than enough to record high-quality videos for your show.
In a worst-case scenario, you can use your laptop’s webcam for recording the video. With this method, you can utilize a call recorder app like Zoom or SquadCast to capture both audio and image content.
Also, you don’t have to rent a studio to record a decent video podcast. All you need is to set up your camera and make the area in the frame presentable. After some trials and errors, you will find the perfect angle for recording the episode.
Pro tip: When you interview someone, capture both the audio and the webcam video with an app. This makes your podcast more personal and allows listeners to see the person who is currently speaking.

If you fear that YouTube users will bounce from your episode without listening to the end, here’s an alternative option for you. And, if you use it right, it could get you excellent results.
Here, you film your podcast like with the previous method. However, instead of publishing the full episode, you repurpose the soundbites and create bite-sized (usually a few minutes long) content for YouTube.
Similarly to a movie trailer, you pick the most compelling part of an episode and upload it to the video-streaming platform in a searchable form.
If YouTube users enjoy the micro podcast, they can click a link to your website for listening to the full episode.
In addition to offering users a way to listen to the full version, each teaser should work as standalone content. By answering a single question in an episode, you can create shareable and SEO-friendly micro podcasts.
Pro tip: Finding the key moments of an episode takes time. However, you can create an audio transcript to skim through and speed up the process.
Need some help in transcribing your podcasts?
Check out Rev’s top-rated transcription service to get your episodes up and running!
Whichever method you use to turn your podcasts into YouTube videos, it’s crucial to follow the video-sharing platform’s best practices.
Below, you can find a handy list with the best tips and tricks for YouTube podcasters.
Closed captions transcribe all parts of the soundtrack (including the dialogue, background noises, and other non-speech information).
By adding closed captions to your podcast videos, you allow people with hearing disabilities to access your content.
Captions also help capture your listeners’ attention while improving user experience and boosting your SEO with crawlable text.
Check out this comprehensive guide on Rev’s blog to learn more about closed captions. You might also want to take a look at our captioning services.

Like covers for books, a thumbnail is a crucial asset for your YouTube content. In fact, 90% of the best-performing YouTube videos use custom thumbnails.
For that reason, you want them to stand out from the crowd. An attractive thumbnail encourages people to click, helping you to score better click-through-rates (CTRs) and improve your videos’ ranking. On top of that, it’s a good chance to provide context on the topic you will be speaking about.
Here are a few tips to ace your video thumbnails on YouTube:
If you are looking to create a YouTube podcast with the audiogram method, it’s essential to feature captivating artwork (or static images) in your videos.
Therefore, you won’t achieve good results with a cheesy stock photo or an overused image about a microphone.
For both static images and artwork, you need a high-quality picture that expresses your podcast’s theme and one or two clear fonts to display concise text.
Optionally, you can reuse your artwork from podcast directories, utilizing the same image in all your episodes on YouTube. To tell more about the core topic, you can also use a unique picture for each video episode.
Pro tip: Like with thumbnails, featuring a human face in your static image is a good way to make your episodes more human.
Timestamps allow creators to link to specific parts or chapters of a video. Since May, YouTube officially rolled out Video Chapters, which already gathered tremendous positive feedback from users during the first tests.
And for a very good reason.
This feature allows your viewers to see and navigate between your video’s main topics via the progress bar. As a result, they can skip to the most relevant part to find the information they were looking for.
Besides decreasing the bounce rates, timestamps create a better user experience and make longer podcast episodes “more consumable” for listeners.
It’s often hard to get accurate data about your listeners on podcast host and directory sites.
Fortunately, YouTube Analytics provides creators access to numerous data points. Use this chance to learn more about your audience, their opinions, how they found your shows, and how long they listen to each episode.
The more data you have about listeners, the better opportunities you have to effectively engage them with your shows.
By now, you have learned the advantages of turning your podcasts into YouTube videos. You also know how to reap those benefits with one of the methods we listed in this guide.
And we are sure that you will achieve amazing results with your YouTube podcasts by following the platform’s best practices.
One of them is adding closed captions in all your video episodes. For $1.25 per video minute, you save time by using Rev’s professional service to make your podcasts more engaging and accessible to a broader audience.
Are you ready to start your podcasting journey on YouTube?
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