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Visitor Vocab Technique with @acquireconvert ‰ÛÒ INTERNET MARKETING PODCAST #306

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In today‰Ûªs podcast we are joined by Giles Thomas, the founder of Whole Design Studios in Berlin and AcquireCovert.com. Giles has also created an online course for businesses and entrepreneurs in Conversion Rate Optimisation, also known as CRO. Giles notes that CRO is quite a new development in itself, therefore people are not aware of what it is and what it really means. In 2012 Giles took the leap and started going it alone, he was inspired by a web series ‰Û÷This week in Startups‰Ûª. Fast forward into 3/4 years Giles has been focusing on Conversion Rate Optimisation (CRO) and UX, spending his time testing, refining and implementing different CRO and UX processors and methodology. He is also working with Google Launchpad in Berlin. In this podcast, Giles offers an enthusiastic discussion about the importance of understanding customer data through the ‰Û÷Visitor Vocab Technique‰Ûª, and how it can be reflected in CRO and in a business.
Giles is the inventor of the ‰Û÷Visitor Vocab Technique‰Ûª, which can co-exist with CRO. Essentially, the ‰Û÷Visitor Vocab Technique aims to improve profit and also provide the qualitative data for CRO. Giles informs us that understanding the customer‰Ûªs behaviour is highly important. He therefore states that customer development interviews should be conducted to understand customer needs. He believes that these interviews should potentially be conducted face to face as it will give a true insight into understanding the customer. He further notes that questions that are going to be asked should be open-ended rather than closed. We asked Giles how he would go about finding these customers, as it does not seem to be an easy task to do. He agreed with us that it is not easy, but it will come with time. He tells us that it will be beneficial to start from the email list and leads as this will be the start of your customers. Giles specifies that it should be from prospective customers. He also notes that customers can be approached through social searching and setting up Google Alerts or Buzzsumo alerts to see who‰Ûªs talking about it.
Links
Buzzsumo
Google Alerts
acquireconvert.com
https://www.youtube.com/user/ThisWeekinStartups/about

The Secret Weapon Behind Great Websites: The Role of the Content Editor

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A look at the editorial role for your content marketing site ‰ÛÓ whether or not you have the resources to bring someone on
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Today, Copyblogger‰Ûªs Sonia Simone joins our Editor-in-Chief Stefanie Flaxman to talk about editors.
Specifically, we‰Ûªll talk about what an editor will do for your site, and what to do if hiring a full-time editor like Stefanie isn‰Ûªt in the cards for your site.

It‰Ûªs common for a writer‰Ûªs ambitions to outpace his talents. (Sean Penn, you are no Hunter S. Thompson.) That‰Ûªs what editors are for.‰ÛÒ Kelly McBride

In this 24-minute episode, Sonia and Stefanie talk about:

  • The multiple benefits that an editor brings to a content site
  • Why the editorial role isn‰Ûªt just about catching typos
  • How to add editorial mojo to your site if you aren‰Ûªt able to hire someone
  • The secret weapon behind the first Star Wars movie
  • Sean Penn, El Chapo, and the missing editor

Listen to Copyblogger FM below …
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The Show Notes

Setting up PPC Campaigns

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In Today‰Ûªs episode Kelvin Newman takes us through the process of setting up aåÊPPC campaignåÊin Google AdWords step by step.
Discover the basics of Paid Search and learn about the elements and structure of a campaign with clear examples from Kelvin. You can also improve or refine your knowledge of ‰Û÷match types‰Ûª as Kelvin explains the latest changes and how to apply them in your campaigns.
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