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How brands can become digital knowledge centres ‰ÛÒ INTERNET MARKETING PODCAST #291

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Simon Swann has been working in digital for 11 years with start-ups in mostly the sports/retail sectors. He now works in the publishing sector. In this podcast Simon talks about youtility marketing and the importance of building something that is helpful and useful to your audience. Brands are realising that broadcasting and promoting is becoming very noisy, therefore breaking down barriers and drawing a bridge between the brand and their audience is imperative. How is this done? Embrace your digital team and build conversations, don‰Ûªt be too corporate, build on the sociable angle and engage.
Simon talks about differentiating your brand in a crowded sector. He discusses blue ocean vs red ocean, crowdsourcing and brand aspiration. How do you build authority? You need to understand your USP, have a trust element, be consistent and have brand transparency. Then you need to measure it, focusing on key metrics.
Youtility
Kitbag.com
Threadless in the US
Starbucks
Followerwonk
Swan-y.co.uk
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyHow brands can become digital knowledge centres ‰ÛÒ INTERNET MARKETING PODCAST #291

The Proper Way to Grow an Audience on Medium

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What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think.
In this episode of the Lede we introduce you to the perfect illustration for understanding content syndication.
Content syndication is nothing more than circulating the same article, video, or podcast across multiple pubs. For example, our host Demian Farnworth could take a Copyblogger article he wrote and try to get it published on Business Insider, Fast Company, and Huffington Post.
How could this be a good thing? Easy: it broadens your reach and exposure to new audiences without demanding you invest more time in creating new content.
You can do the same thing on new social media sites, too, like Medium and LinkedIn. These platforms give you a publishing opportunity without the gatekeepers at big media sites.
But there are risks involved. Our hosts focus on Medium first.
In this 22-minute episode Demian Farnworth and Jerod Morris discuss:

  • Number one reason Demian failed on Medium
  • The curious 130-year history of content syndication
  • Do this to actually grow a responsive audience on Medium
  • Publishing on Medium: the good, bad, and ugly
  • The man who figured out how to make Medium work

Listen to Copyblogger FM below …
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The Show Notes

Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.

Blogger outreach tips with @ACHepworth‰ÛÒ INTERNET MARKETING PODCAST #312

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Today we are joined by Alex Hepworth, who is digital content and PR Manager here at SiteVisibility, she has recently spoken at the Etsy group to pass on blogger outreach tips. She explains that her talk was based on the ways in which people, who have an Etsy shop, can work with bloggers to build brand awareness, increase traffic to their site,åÊ imagery and social channels to their site. Etsy is an online marketplace where creative entrepreneurs sell their hand made creations to people that are looking for unique objects that they most often won‰Ûªt find anywhere else.
Alex draws from experience when contacting and using a blogger for a client content marketing campaign, which had to lead to bigger and better opportunities; it‰Ûªs not just a blog post, you can get more from it. From Alex‰Ûªs experience of using bloggers she has witnessed the great imagery that it can create for a business and what it can do for a company.
Alex was asked, what‰Ûªs the best approach to getting a great blogging strategy? Alex believes that you need to figure out what you aim to achieve out of the blogging campaign and the content from brand awareness. She also believes that it important utilise the bloggers social channel and approach the blogger with a story in order for the blogger to create a journey with the brand. It will allow the blogger to also reach to their target audience which will then have a knock on effect with the client‰Ûªs campaign. In the podcast Alex further drops techniques that will help business approach a blogger and gain a blogging strategy. For example:

  • Give aways
  • Seasonal periods
  • Events
  • Getting blogs to create look books
  • Instagram takeovers ‰ÛÒ get a blogger take over your accounts and on their profile
  • Pintrest

How do you decide to know which blogger to go for?
Alex believes that relevancy and quality level of their copy on their blog posts are important features as they will help attract the audience and produce suitable content, along with their social channels. Moz authority ranking toolbar can allow a wealth of data on blogger outreach, as it can help give an idea of the page authority and a domain authority.
Throughout this podcast Alex enthusiastically shares hints and tips that will help you reach bloggers to help your marketing campaigns and ways to build on collaborating pieces of work.

How to Move Your Audience From Infatuation to Love

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If you want to build a meaningful long-term relationship with your audience, you have to show up reliably over time. In this third part of our four-part series, we explain the simple, profound impact of showing up when you say you will, over and over again.
The Lede is brought to you by the Rainmaker Platform, the complete website solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Two episodes ago, we discussed the importance of authenticity. Last episode we discussed why usefulness is an essential element of every piece of content you publish.
In this episode, we build on those two episodes and explain what happens when you show up consistently ready to connect in an authentic way with your audience through the useful you have to share.
In this 30-minute episode you‰Ûªll discover:

  • Why some people are critical of Jerod‰Ûªs idea of ‰ÛÏshow up reliably over time‰Û
  • The similarities between building a relationship with a significant other and building a relationship with your audience
  • The positive impact that consistently showing up can have on the quality of your content
  • What Demian has learned about the importance of showing up through the varied experiences of a daily, short-form podcast and writing regular, long-form content
  • Why the next iteration of The Lede may be a show about relationship advice ‰Û_ (or Demian‰Ûªs wife and Jerod‰Ûªs fiancee taking over as hosts)

Enjoy:
Listen to The Lede below …
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