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Visitor Vocab Technique with @acquireconvert ‰ÛÒ INTERNET MARKETING PODCAST #306

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In today‰Ûªs podcast we are joined by Giles Thomas, the founder of Whole Design Studios in Berlin and AcquireCovert.com. Giles has also created an online course for businesses and entrepreneurs in Conversion Rate Optimisation, also known as CRO. Giles notes that CRO is quite a new development in itself, therefore people are not aware of what it is and what it really means. In 2012 Giles took the leap and started going it alone, he was inspired by a web series ‰Û÷This week in Startups‰Ûª. Fast forward into 3/4 years Giles has been focusing on Conversion Rate Optimisation (CRO) and UX, spending his time testing, refining and implementing different CRO and UX processors and methodology. He is also working with Google Launchpad in Berlin. In this podcast, Giles offers an enthusiastic discussion about the importance of understanding customer data through the ‰Û÷Visitor Vocab Technique‰Ûª, and how it can be reflected in CRO and in a business.
Giles is the inventor of the ‰Û÷Visitor Vocab Technique‰Ûª, which can co-exist with CRO. Essentially, the ‰Û÷Visitor Vocab Technique aims to improve profit and also provide the qualitative data for CRO. Giles informs us that understanding the customer‰Ûªs behaviour is highly important. He therefore states that customer development interviews should be conducted to understand customer needs. He believes that these interviews should potentially be conducted face to face as it will give a true insight into understanding the customer. He further notes that questions that are going to be asked should be open-ended rather than closed. We asked Giles how he would go about finding these customers, as it does not seem to be an easy task to do. He agreed with us that it is not easy, but it will come with time. He tells us that it will be beneficial to start from the email list and leads as this will be the start of your customers. Giles specifies that it should be from prospective customers. He also notes that customers can be approached through social searching and setting up Google Alerts or Buzzsumo alerts to see who‰Ûªs talking about it.
Links
Buzzsumo
Google Alerts
acquireconvert.com
https://www.youtube.com/user/ThisWeekinStartups/about

Finally ‰ÛÓ A Podcast about the Superiority of Written Content

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I‰Ûªm told there is this debate between audio content and written content. And it‰Ûªs an acrimonious debate. So Pamela ‰ÛÏBattle Axe‰Û Wilson decided to address the issue head on.
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
She did it in an article called ‰ÛÏIs Podcasting Replacing Written Content Marketing?‰Û And it‰Ûªs a contentious little article.
Seeing that Ms. Wilson kicked the hornet‰Ûªs nest with a lead foot, Jerod and I decided to get down to the truth of the matter. To ultimately decide which is better (I think we all know the answer to that).
In this 32-minute episode you‰Ûªll discover:

  • Why Copyblogger Media had to bet big on podcasting
  • The circumstances that spur some of the best written articles
  • Jerod‰Ûªs bizarre super power
  • Things you can do with audio content that can‰Ûªt be done with written (and vice versa)
  • When audio content just won‰Ûªt do
  • How learning styles and personal preferences will affect which kind of content you create
  • How a podcast can take you on a journey
  • A lesson about reacting to criticism
  • And more!

Listen to Copyblogger FM below …
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The Show Notes

Digital Strategy and Planning with @DaveChaffey ‰ÛÒ INTERNET MARKETING PODCAST #307

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Today we are joined by Dr Dave Chaffey; he is the author and publisher of Smartinsights.com.åÊ Dave had been has worked within digital marketing for a number of years, at the time when he started, digital marketing was called internet marketing.åÊ He ran his first workshop in 1997 at the charted institute of marketing in the UK, called Strategic Internet Marketing. Through doing these talks, there wasn‰Ûªt much books to refer to back then, so this inspired him to turn his workshops into books, for people to learn about internet marketing.
Dave was asked: ‰ÛÏwhy don‰Ûªt businesses have a solid strategy?‰Û Dave agreed and didn‰Ûªt understand why there is a lack of digital strategy because when he asks the people that attend his digital strategy workshop, the reason why they should have one and they all give relevant useful points and resources. However, after conducting research with UBM, they found that 50% of business, did not have any digital strategy but they were doing digital strategy.
He states that there is a common misconception when writing up a strategy, especially within small business, as many they think it has to be a 30 page report, when it should truly be about the focus. For the member resources at Smartinsights it should be 1 to 2 pages of prioritising these activities. Dave mentions a strategy guide, which Smartinsights has developed, called ‰Û÷race framework‰Ûª. He mentions how it will allow businesses to think through their capabilities and where they need to focus, as it‰Ûªs across the whole customer life cycle. The frame work helps people to think about their strategies.
Links
DuckDuckGo.com
Linkedin
www.ubm.com/
www.socialmediaexaminer.com/
www.smartinsights.com/guides/managing-digital-marketing-2015/