#335 – How We Make Money From Facebook
Let’s face it.
Google is probably never going to be the same easy traffic source it has always been.
You won’t be able to solely rely on Google traffic to run an online business anymore, if that’s what you’re used to.
So the question a lot of people are asking now is:
What now? 😳
While nothing is a 1:1 replacement to Google search, in this episode, we talk about ONE of the things we are doing to diversify away from Google traffic: Meta ads.
We’ll show you exactly
👉 how we plan and build a funnel
👉 how we angle our ads, how we target them
👉 how much money you should spend…
… and a ton more practical details for those of you who are interested in taking action.
We’ll also talk about why we think it’s one of the safest ways to go for traffic and a bunch of other high level debates for those of you who are still on the fence.
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Hosts: Gael Breton & Mark Webster
Full show notes:
https://www.authorityhacker.com/podcasts/335-how-we-make-money-from-facebook/
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
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Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.authorityhacker.com/podcast/
Or visit our podcast page: https://www.authorityhacker.com/podcast/
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Love this episode? Here’s an easy way to leave a review – they really help us a lot:
Leave us a review on Amazon: https://www.amazon.com/review/create-review/
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► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
► Subscribe: http://bit.ly/2QB51kf to learn more secret authority site tips.
► Facebook: https://facebook.com/authorityhacker/
► Instagram: https://instagram.com/authorityhacker
► Twitter: https://twitter.com/authorityhacker/
► LinkedIn: https://linkedin.com/company/authorityhacker/
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Deciphering INP and Core Web Vitals
In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Interaction to Next Paint (INP) as pieces of the pie for a better user experience.
Resources:
Episode transcript → https://goo.gle/sotr071-transcript
Introducing INP to Core Web Vitals → https://goo.gle/4ar2UW6
Page Experience & Google Search → https://goo.gle/49cEWgm
Rick on X (formerly Twitter)→ https://goo.gle/3PCe4ze
Core Web Vitals on Stack Overflow → https://goo.gle/4awMqvw
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Speaker: John Mueller, Lizzi Sassman, Rick Viscomi,
Products Mentioned: Search Off The Record,
#336 – 5 Small Sites Making Money Without Google
In this episode, Mark and Gael dive deep into real-life Facebook ad funnels that actually work for small sites. Using the free Facebook Ad Library tool, they break down ads from small businesses in several niches that have been profitable over time, including their strategies for maximizing conversion with upsells and other tactics.
If you're looking for actionable insights backed by success stories, this is an episode you won't want to miss.
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Hosts: Gael Breton & Mark Webster
Full show notes:
https://www.authorityhacker.com/podcasts/336-small-sites-making-money-without-google/
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
____________________________________________
Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHacker
Or visit our podcast page: https://www.authorityhacker.com/podcast/
_____________________________________________
Love this episode? Here’s an easy way to leave a review – they really help us a lot:
Leave us a review on Amazon: https://a.co/d/0OFIAJl
Leave us a review on Apple Podcasts: https://podcasts.apple.com/podcast/the-authority-hacker-podcast-actionable-online-marketing/id1073349789
Leave us a review on Spotify: https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn?si=77108e07a3124fc5
Leave us a review on Podchaser: https://www.podchaser.com/podcasts/the-authority-hacker-podcast-51498
____________________________________________
► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
► Subscribe: https://bit.ly/2QB51kf to learn more secret authority site tips.
► Facebook: https://www.facebook.com/authorityhacker/
► Instagram: https://www.instagram.com/authorityhacker
► Twitter: https://www.twitter.com/authorityhacker/
► LinkedIn: https://www.linkedin.com/company/authorityhacker/
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Transcript for Gemini for Social Posts: Game Edition
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
#337 – The Future of Authority Sites
In this episode, Mark and Gael take a look at the current challenges online business owners are facing, and present the framework they've created that addresses these challenges. They'll also break down three examples of businesses who already successfully use this framework, and finally, what this all means for Authority Hacker's free and paid content.
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Hosts: Gael Breton & Mark Webster
Full show notes:
https://www.authorityhacker.com/podcasts/337-future-of-authority-sites/
____________________________________________
A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
____________________________________________
Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHacker
Or visit our podcast page: https://www.authorityhacker.com/podcast/
_____________________________________________
Love this episode? Here’s an easy way to leave a review – they really help us a lot:
Leave us a review on Amazon: https://a.co/d/0OFIAJl
Leave us a review on Apple Podcasts: https://podcasts.apple.com/podcast/the-authority-hacker-podcast-actionable-online-marketing/id1073349789
Leave us a review on Spotify: https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn?si=77108e07a3124fc5
Leave us a review on Podchaser: https://www.podchaser.com/podcasts/the-authority-hacker-podcast-51498
____________________________________________
► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
► Subscribe: https://bit.ly/2QB51kf to learn more secret authority site tips.
► Facebook: https://www.facebook.com/authorityhacker/
► Instagram: https://www.instagram.com/authorityhacker
► Twitter: https://www.twitter.com/authorityhacker/
► LinkedIn: https://www.linkedin.com/company/authorityhacker/
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