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Today you will hear Fabio talk about the relationship between PPC and Analytics, he will cover how theyåÊcomplementåÊone another and how to properly use them together. Ryan willåÊtackle the old “security byåÊobscurity” issues, is that really security and how to better protectåÊyour WordPress to preventåÊpossibleåÊattacks. Dave will cover how you too can eat like the stars & what he had for lunch.

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In this week‰Ûªs Internet Marketing Podcast Andy talks to Gerry White, Technical SEO Director at SiteVisibility, about the benefits that can come from having in depth demographic information. Gerry discusses how to install a third party cookie by adding an extra line of code and updating your privacy statement. He then goes into the advantages that you can get from having a third party cookie for your demographic insights. Finally he gives some great tips for using Excel and Google Spreadsheet to visualise your data.
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyGetting The Most From Your Demographics ‰ÛÒ Gerry White ‰ÛÒ Podcast Episode #266

WordPress Security Primer

Web site security starts with physical security you need to make sure your computer systems at the office are secure, just like you want to make sure the office door is secure. Harden all of your entry points, starting with your physical location then work your way up from there.åÊ

Computer

Router

Anything Networked

Connection to the internet

Server passwords

Web site and Database passwords.

Adwords Setup

Before starting your PPC campaign consider your site first. How easy is it for people to navigate? Can people easily find information? An Adwords campaign can only be as good as the site. If people have a hard time doing what you would like them to do which is buy, call or email, then no matter what kind of traffic that is sent, the campaign cannot be as profitable as or even profitable at all‰Û_

2014 Golden Triangle update

And David discusses the Mediative update to the Enquiro 2005 “Golden Triangle” Study.

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about

Create separate AdWords campaigns for mobile ads

Turbocharging Website Conversions

Testing CTA Wording

In this week‰Ûªs Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about long tail keywords. They first discuss the difference between head keywords and long tail keywords and the different results each type of search give you. They then talk about how longer tail keywords are more suited to those looking to target particular niches and that they often have much higher conversion rates. Finally, they chat about the various tools available to help you identify the keywords you want to target.
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyLong Tail Keywords and Profitability ‰ÛÒ Felice Ayling ‰ÛÒ Podcast Episode #267