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SEO Consultant Reveals Search Engine Optimization Consulting Secrets – GlobeNewswire

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July 05, 2024 08:31 ET | Source: SEO consultant Eric Schwartzman SEO consultant Eric Schwartzman
Manhattan, NY, July 05, 2024 (GLOBE NEWSWIRE) — SEO consultant Eric Schwartzman has released an exclusive podcast interview with a well-known SEO consultant who runs a New York-based SEO consultancy about what the recent Google leaks mean for SEO consultants and their clients. In this special episode of the Earned Media Podcast, these SEO consultants share their revelations about search engine optimization best practices.
This podcast episode was released just days after one of the SEO consultants wrote the groundbreaking blog post announcing the leak. The post created a buzz in the SEO consulting community with revelations from leaked internal Google documents.
The SEO consulting findings shared in this podcast are already changing how SEO consultants approach SEO strategy, offering a competitive edge in understanding and navigating Google’s complex ranking systems.

SEO Consultant Uncovers Google Algorithm Secrets
In this episode, the SEO consultant discusses Google’s ranking systems and the factors influencing search results. Drawing from his extensive research and analysis, he reveals the hidden mechanisms behind Google’s algorithm, providing valuable insights for SEO professionals. These insights include a detailed examination of how different ranking factors interact and influence each other, suggesting a clearer picture of how Google determines the order of search results.

SEO Consultancy Exposes Google’s Deceptive Practices
Discover how Google appears to have misled the SEO community about key ranking factors. He explains the real role of domain authority, click data, and more, challenging the conventional wisdom within SEO consultancy, and provides evidence from the leaked documents that show discrepancies between Google’s public statements and their actual practices, revealing the need for SEO consultants to test, critically evaluate and adapt their strategies.

SEO Experts on the Impact of AI on Search
SEO experts need to stay ahead in the evolving search landscape. He delves into how AI is reshaping search and the implications for SEO strategies. Learn about Google’s Search Generative Experience (SGE) and other AI-driven changes that are redefining SEO. He highlights specific AI technologies and how they are integrated into Google’s search algorithms, emphasizing the need for SEO consultants to understand and leverage these advancements.

Actionable SEO Consultant Insights
The SEO consultant provides practical advice for SEO consultancies on optimizing for the new realities of search. He emphasizes the importance of authoritative content, user engagement, and adapting to AI advancements. He also shares specific tactics for creating content that not only ranks well but also engages users, increasing the likelihood of achieving higher conversion rates and sustained traffic growth.

SEO Consultant Discusses the Truth About Click Data
Contrary to Google’s public statements, click data plays a significant role in rankings. The SEO consultant explains how this impacts your SEO efforts and why understanding this hidden factor is crucial for SEO consultants. He provides detailed examples of how click data influences search rankings and offers strategies for leveraging this knowledge to improve SEO performance.

SEO Consultant Emphasizes Authoritative Voice in Content
Creating high-quality, authoritative content is more crucial than ever in the age of AI. This experienced SEO consultant shares insights on why an authoritative voice in content creation is key to success in the current SEO landscape. He discusses techniques for establishing authority and trustworthiness in your content, which can lead to better rankings and more engaged audiences.

SEO Consultant Offers Actionable Strategies
The SEO consultant offers practical tips on optimizing your site for AI-driven search engines. Stay ahead of the competition by implementing these actionable strategies shared by a leading SEO professional. These strategies include advanced keyword research techniques, on-page optimization tactics, and link-building methods tailored to the evolving SEO landscape.

SEO Consultant Highlights Fragmentation of Search
The increasing diversity of search platforms necessitates optimizing for more than just Google. The SEO consultant discusses the fragmentation of search and why a multi-platform strategy is essential for SEO consultants. He explains how to effectively optimize for different search engines and platforms, ensuring a broader reach and more comprehensive SEO strategy.

SEO Consultant on AI and Verification
The role of AI in search and the need for users to verify information through trusted sources like Google is crucial. The SEO consultant provides insights into how AI impacts search verification processes. He explores the ethical considerations and best practices for ensuring that AI-generated content remains accurate and reliable.

SEO Consultant Analyzes Google’s Core Updates
Recent updates are addressing AI content and the ongoing battle against spam. The SEO consultant analyzes these core updates and what they mean for SEO consultants. He breaks down the specific changes in Google’s algorithms and offers guidance on adapting SEO strategies to stay compliant and competitive.

SEO Consultant’s Best Practices for Language Models
Ranking in AI-driven search environments requires new strategies. Based on his latest research, the New York-based SEO consultant shares best practices for optimizing language models. He also provides detailed advice on creating content that aligns with the preferences of AI-driven search engines, ensuring better visibility and higher rankings.

About SEO Expert Eric Schwartzman
SEO expert Eric Schwartzman is a leading digital marketing consultant specializing in SEO and content strategy. His Earned Media Podcast is a must-listen among SEO consultants, frequently igniting heated discussions about the future of search. With years of experience and a deep understanding of the industry, he is a trusted authority in SEO, making this podcast episode a must-listen for anyone serious about staying ahead in the field of search engine optimization.

Learn these SEO Consulting Benefits:
SEO Consultant Podcast Episode Highlights
Listen to the full episode to gain valuable insights from these SEO consultants and stay ahead of the evolving SEO landscape.
Media Contact: 
Eric Schwartzman
info@seonewsbureau.com

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Google Confirms AI Overviews Affected By Core Updates – Search Engine Journal

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Download your copy of SEO Trends 2025 and discover what to be hopeful about in a changing search world.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Google’s John Mueller confirms core updates impact the search engine’s AI-powered overviews.
In a recent LinkedIn exchange, Google’s Senior Search Analyst John Mueller confirmed that core algorithm updates impact the search engine’s AI-powered overviews.
This info gives us a clearer picture of how AI is being woven into Google’s search results.
Responding to a question on LinkedIn, Mueller stated:
“These are a part of search, and core updates affect search, so yes.”
This backs up what folks in the SEO industry have noticed—the sources used in AI overviews seem to change after major algorithm updates.
Google rolled out AI overviews in US search results a few months back.
These summaries use a special version of Google’s Gemini AI to generate answers at the top of search results. The AI pulls info from different websites and combines it into a short, easy-to-read overview.
Core updates are broad changes to Google’s search algorithms and systems, typically rolled out several times a year.
These updates are intended to improve the quality of search results by reassessing how content is evaluated and ranked.
Google’s most recent core update, launched on August 15, is still rolling out. The company advises waiting until the update is finished before analyzing the impact.
As Google keeps integrating AI into search, publishers need more clarity around how core algorithm updates impact these features.
Mueller’s confirmation helps, but there’s still a lot we don’t know. There are still many questions about what makes content show up in AI overviews and whether it’s different from what makes websites rank high in regular search results.
Featured Image: Veroniksha/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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Google November 2024 Core Update Movement – What We're Seeing – Search Engine Roundtable

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Google Core Update Logo
As you know, the Google November 2024 core update started rolling out Monday, November 11, at 3:30 pm ET. So far, some sites are seeing really big movements, like massive movements, with their search rankings. But it seems like most SEOs are not noticing big changes across their sites. So maybe, this update is not as widespread as some other core updates or maybe it is just too soon to tell…
It is very possible that we are being slow to pick up on these changes or maybe this update is not hitting that many sites across Google’s search index. It just may be too early to tell. The high level Google Search volatility tools still mostly seem calmer than normal, especially all those pre-Google core update ranking volatility we’ve been covering. And many are saying this update started days before Google announced it, but every time I ask Google if that is true, they tell me no – it is not true. Take that for what you will.
Some are telling me they are seeing huge gains with their sites returning in Google Discover. Some are seeing huge changes with their organic traffic. But most seem to say they don’t see any movement yet on their individual sites.
Glenn Gabe has been tracking this update like a hawk and has seen tremendous movement for a nice number of sites:

Good Morning Google Land! This is the Nov 14th edition of "Core Update Notes". Like I thought could happen, I believe we are starting to see the first movement from the Nov 2024 core update. I am seeing some big swings in search visibility across sites and verticals. I've also… pic.twitter.com/ISdQAzuFGX

— Glenn Gabe (@glenngabe) November 14, 2024

Good Morning Google Land! This is the Nov 14th edition of "Core Update Notes". Like I thought could happen, I believe we are starting to see the first movement from the Nov 2024 core update. I am seeing some big swings in search visibility across sites and verticals. I've also… pic.twitter.com/ISdQAzuFGX

Core Update Notes cont'd: Going through this process has also underscored how volatile September and October have been. I've been surfacing more and more sites that saw a lot of movement during that time, surging or dropping significantly.

Also, I ran the visibility numbers… pic.twitter.com/RzaNJbjFUw

— Glenn Gabe (@glenngabe) November 14, 2024

Core Update Notes cont'd: Going through this process has also underscored how volatile September and October have been. I've been surfacing more and more sites that saw a lot of movement during that time, surging or dropping significantly.

Also, I ran the visibility numbers… pic.twitter.com/RzaNJbjFUw

Core update notes (cont’d): And I had to share this finding… It’s very early and it’s not up a ton yet, but very very interesting to see Forbes Advisor surge a bit with the Nov 2024 core update. Here is the 30 day view and then zoomed out a bit with the drop I originally… pic.twitter.com/7bAoGM6MYs

— Glenn Gabe (@glenngabe) November 14, 2024

Core update notes (cont’d): And I had to share this finding… It’s very early and it’s not up a ton yet, but very very interesting to see Forbes Advisor surge a bit with the Nov 2024 core update. Here is the 30 day view and then zoomed out a bit with the drop I originally… pic.twitter.com/7bAoGM6MYs
I asked on X and LinkedIn if anyone is seeing movement after the core update was announced and most are saying no, they have not. Across both polls, so far about 80% are saying they are not seeing movement and 20% say they are.
Even going through WebmasterWorld and Black Hat World and this site, I am seeing most people saying they see nothing but some are saying they are seeing big changes. So this flows with the overall response. Again, everyone may start seeing big changes tomorrow or maybe not – I don’t know.

SEO Chatter

Here is some of the chatter I am seeing:

No movement yet! Discover is also not moving at all.

Day after we went from #2 to #1 on Black Friday
Now back on 2!

Had a strange 2-day spike last week, but nothing either way after the update (long may it last!)

Sadly, we found a new level of zero but it wasn’t far to fall, so I’m not sure if that would count as a lot of movement.

Yes big time yesterday on one of my sites

More volatility between core updates than during the update

Not in the SERPS’s, but I see a lot of movement in Google Discover.

The update has been going on for a while, but it’s currently interesting. The ranking of my website is improving, but the number of visitors via Google has dropped again. Meanwhile, the Google News traffic has reached 0. What I find very strange, however, is that very old articles in particular receive traffic from Google, while new articles, i.e. all the news that we publish during the day, receive 0.

We are dropping but that doesn’t mean the update has just started. We all know the update was pushed a few days or perhaps a week before they announced it.

From what I’m seeing: from March 2024 to July I had stable traffic from GSC but the billable visits were off the roof, after checking with WP Engine, I saw many came from the same IP (Google) and other cities in the US, so it was some boting, the bandwidth was impacted too (scrap website?). Conversions were bad at this time
August to mid-September were okay months, with normal traffic patterns (like 2023). This month, I see the same, traffic matches between the WP Engine dashboard and GSC. Bandwidth is low. There is no conversion, but I have inquiries. For this month, it’s normal as everyone is waiting for Black Friday deals!

I believe they are gaslighting with this update, seen hour on hour movement for the last 6 weeks (loads of posts on this in that time) then total stagnation since the announcement, nothings moving! I believe they ran the update 6-4 weeks back and announced it when it completed!

Anyone notice any ‘changes’?
So far I’m seeing absolutely nothing. This core update feels non-existent.

Same here.

10% up yesterday (vs same day last week) and 20% up today so far….

My site got hit. Some posts on Page 1 went down to Page 2 or lower.
Seeing lots of YouTube, social media posts, forums in the mix, pushing my pages down.

Guys do you see any volatility at all? Seems odd, it’s been 2 days since the core update announced…
I see no change

Our traffic has stayed the same for the past two days: 75% from Google, 15% from Bing, and 10% from other sources.

I had a nice jump in traffic over the last 5-6 days, and then the spam reappeared in force today. All gains were lost, and traffic is back to where it was before. How predictable is Google with its ranking of spam, hacked and expired domains.

So this is a mix bag and it seems like some sites are seeing really big changes but for most, SEOs are asking where this update is…

Google Tracking Tools

The tools also seem much less volatile now than they were over the past several weeks. But again, maybe we will see things pick up tomorrow? Here is what they are showing.
Semrush:
Semrush
SimilarWeb:
Similarweb
Sistrix:
Sistrix
Wincher:
Wincher
Cognitive SEO:
Cognitiveseo
Accuranker:
Accuranker
Advanced Web Rankings:
Advancedwebranking
Mozcast:
Mozcast
Mangools:
Mangools
Algoroo:
Algoroo
SERPstat:
Serpstat
Data For SEO:
Dataforseo
Keep us posted on what you are all seeing.
Forum discussion at WebmasterWorld and Black Hat World.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2024 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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SEO reality check: 13 hard-hitting truths you need to hear – Search Engine Land

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Search Engine Land » SEO » SEO reality check: 13 hard-hitting truths you need to hear
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SEO is far from dead – it’s simply changed beyond recognition. To stay relevant, SEOs must adapt to these shifts, expand their skillsets and embrace new technologies. 
This article outlines 13 hard-hitting truths about modern SEO, revealing the realities every SEO professional needs to know to stay ahead.
These insights are intended to challenge your current approach, pushing you to rethink strategies that may no longer serve you.
Traditional content and website-level SEO tactics like page speed, keyword optimization and link building alone will no longer succeed. SEO now has three tiers: 
You must continue to work on traditional content-level SEO, but you will fail if you don’t upskill and apply all three tiers of modern SEO. 
The who behind the content is now key. Optimizing the creator and publisher entities, including their E-E-A-T credibility and topical authority. 
Dig deeper: How the Google leak confirms the significance of author and publisher entities in SEO
While links from websites with powerful domain authority (DA) remain helpful, their direct impact on SEO performance is dwarfed by other credibility signals. 
Google assesses many other signals to judge credibility, such as: 
If you overlook these factors or rely too heavily on traditional DA link strategies, your results will likely fall short.
Stop relying on keyword counts to boost rankings. 
Instead, focus on key elements like:
Keywords can still inspire your strategy, but use them thoughtfully and shift your attention to multimedia content that aligns with each stage of the buyer’s journey. 
Keep your messaging consistent, clear and always on-brand across all content types.
Written content is steadily losing ground as Google and Microsoft Bing increasingly prioritize multimedia elements like videos, images, Knowledge Panels and generative AI in their search results. 
As AI becomes better at analyzing and presenting multimedia content, traditional text-based content is taking a back seat in the SERPs.
For decades, ranking in the blue links has been central to SEO strategy, relying heavily on written content, keywords and links. 
Yet these traditional tactics have steadily dropped in priority. 
They still serve as the foundation of the SERP, as confirmed by representatives from both Bing and Google.
However, their impact on visibility and traffic has been diluted by the rise of SERP features, knowledge elements and the steady evolution of search. 
With the integration of generative AI, blue links are becoming even less relevant for achieving meaningful traffic and visibility.
With the introduction of Bing’s Deep Search and Google’s AI Overviews, blue links now carry value primarily through what I call “implicit ranking.” 
In implicit ranking, the search engine analyzes multiple results based on a query and combines them into a single, summarized outcome. 
This process happens behind the scenes, making it nearly impossible to measure or control. 
Bing’s Deep Search already demonstrates this approach in action, signaling a shift in how search results are presented.
If you haven’t embraced on-SERP SEO, now is the time to start. It’s far more than a buzzword – it’s an essential strategy that’s here to stay. 
On-SERP SEO shifts the focus from generating clicks to maintaining consistent brand visibility and narrative throughout the acquisition funnel.
Achieving this level of visibility requires mastering SEO for both on-site and off-site content.
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Websites are no longer the primary gateway to online visibility. 
Instead, brands are gaining dominance across various channels, including social media, review platforms, video and traditional PR mentions. 
While your website remains the central hub and ultimate destination for your digital marketing and SEO, it’s essential to expand your focus beyond the website itself. 
Over time, it will become less visible in search results and assistive AI platforms, requiring a broader, multi-channel approach to maintain brand visibility.
Google’s understanding of your brand identity now outweighs traditional content strategies focused on keywords and links. 
It evaluates entities – whether a corporation, person or product – and ranks results based on how relevant the content is to these entities rather than simply counting words and links. 
A clear sign of this shift is when Google recognizes your brand name and displays it in the SERP. 
If it doesn’t recognize the brand, it will only show the domain, highlighting that the website is a weaker proxy for brand understanding.
Dig deeper: Modern SEO: Packaging your brand and marketing for Google
Google and Bing have moved away from schema markup due to its inconsistent and often manipulative implementation across websites. 
Much like the meta keywords tag of the past, schema markup is frequently misused in attempts to game the algorithm. 
Neither search engine is investing in expanding its support for Sschema beyond the basic types and attributes they currently recognize. 
Instead, both focus on extracting information directly from pages through:
The future of SEO lies not in explicit semantics like schema markup but in implicit semantics. Think clear, on-page content that is consistently validated by multiple trusted sources.
Entity optimization goes far beyond simply adding schema markup to webpages or obtaining a Knowledge Panel for a person or corporation – it’s just the beginning. 
True entity optimization involves creating a highly confident understanding of the entity, which is essential for search algorithms. 
This confidence is often overlooked but is crucial for search engines to accurately grasp every attribute of the entity and its relationships with other entities, such as persons, corporations, products, services, webpages, books, topics and cohorts.
To build this understanding, you must create a detailed and accurate network of relationships and attributes for your entity. 
Maintaining this confidence means ensuring that this web of relationships remains stable as your digital footprint evolves over time. 
Additionally, you must ensure that your representation of related entities aligns with their actual attributes and relationships, reinforcing the interconnectedness across the web.
Dig deeper: How to optimize for entities
Google is increasingly capable of identifying the creators of content and the corporations that publish it. 
As a result, it evaluates and applies credibility signals related to notability, experience, expertise, authoritativeness, trustworthiness and transparency (N-E-E-A-T-T) across three levels: 
People now rely on both traditional search and conversational assistive interfaces. 
This means your SEO strategies must adapt to the conversational and multimodal nature of platforms like ChatGPT, Perplexity and SERP features such as AI Overviews and Bing generative search.
Conversational, multimodal search is the future. 
Fabrice Canel from Bing highlights the “bridges” between these platforms that move users seamlessly from one to another, depending on the task. 
For instance:
This shift is happening now, so you must optimize for these new platforms today before it’s too late.
Supply creates its own demand. 
Assistive chatbots haven’t replaced search. They’ve expanded the ways we can leverage information gathered from the web, using algorithms to solve user problems. 
As AI transforms the search and assistive engine landscape, Google’s dominance is waning. 
AI-powered on-SERP features (i.e., Google AI Overviews and Bing generative search), along with off-SERP platforms (e.g., ChatGPT, Perplexity, Meta, Alexa, Siri, etc.), are becoming crucial for reaching audiences. 
With billions of users across these platforms, ignoring them would be a missed opportunity.
This shift to a conversational, multimodal, and multichannel experience requires optimizing your content, corporate brand entities and key subject matter experts for all the BigTech algorithms. 
Furthermore, AI bots are integrating more deeply into everyday tools like CoPilot+ PCs, Zapier, Canva, Gmail and Excel – creating new opportunities for those with a broad, beyond-Google SEO approach.
Dig deeper: Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Search has expanded far beyond Google SERPs, and this shift is irreversible. While content-level SEO remains essential, it’s no longer sufficient alone. 
As AI increasingly integrates into everyday platforms and tools, Google’s dominance is diminishing. Search now spans multiple modalities and channels. 
People are engaging in search, research and assistance across text, voice, images and video using a variety of platforms.
Although the number of ways to engage potential customers has grown, Google and Bing still control the web’s indexing, keeping things relatively straightforward. 
By maintaining strong, consistent content online, you can influence how search engines interact with your brand. 
However, relying solely on Google is a mistake; Bing, which powers ChatGPT and many of Microsoft’s platforms, also plays a crucial role.
To thrive in today’s landscape, you must implement a universal strategy that optimizes your content, brand entities and subject matter experts for all the major search algorithms. 
Doing so will ensure your survival and position you for success, as these new technologies offer vast opportunities for visibility and customer acquisition across the entire funnel.
In my next article, I will present a practical 13-point roadmap for navigating the future of AI-driven search and assistive engines, providing actionable steps to help you adapt to SEO’s new reality and capitalize on the evolving digital ecosystem.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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GoogleBot Doesn't Understand The Words In Your Podcast Audio Files – Search Engine Roundtable

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Google Podcasts
Recently, Google added support for rich results for podcasts but that doesn’t mean Google can understand what you are saying in those audio files. Meaning, if you do a 30 minute podcast, GoogleBot is not sitting through the whole 30 minutes listening to what you are saying and then parsing out the words for indexing and rankings.
Rich results are markup, so you are marking up your podcasts so Google can richen up the search results that have podcasts embedded on them. It isn’t that GoogleBot can understand the actual audio content in the file.
Gary Illyes clarified this on Twitter in one word – saying “nope” when asked if GoogleBot understands the words in audio files.

@kirwanseo No

— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) April 24, 2017


@kirwanseo No
We do see YouTube do an okay job with machine translation but it is often wrong, espesially with how fast I talk through my weekly SEO videos but I did notice that over time, the transcripts get better and better.
Of course, it would be awesome if Google was able to very accurately parse, understand, index and rank audio files. Potentially then do this jump to feature where they jump you to the part of the podcast relevant to your query. We saw them test this with videos recently.
That would be cool, no?
Forum discussion at Twitter.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2024 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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Kevin Indig – The Search Community Honors You – Search Engine Roundtable

by admin

Kevin Indig
This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.
Kevin Indig is 30 years old and lives in Silicon Valley, but he was born and raised in Germany. Kevin is a name many SEOs know, he very in the trenches on the topic of SEO and even on the technical SEO front. He shares a lot of his knowledge and experience on social media and through blog content and articles.
He is also a speaker, speaking at many SEO conferences over the years. He has an SEO podcast as well. He has been doing the SEO beat for over a dozen years now and has always been eager to share what he knows with the community. He works at Atlassian running up the technical SEO team there.
Season Hughes nominated him and wrote:

Kevin took a chance on hiring me – I have zero formal SEO experience – and has spent a significant amount of his own time training me in technical SEO, involving me in projects, providing industry news and blogs, and sharing SEO conferences and groups with me. He’s patiently shown me the ropes of in-house SEO, and I am forever grateful. Outside of Atlassian, he’s had 12 years of SEO experience through his own sites, consulting, mentoring through German Accelerator, speaking, podcasts, and a bi-weekly newsletter. He also trains for weightlifting competitions and is a wealth of knowledge on health and fitness.

Kevin Indig Bio: Kevin Indig has helped companies acquire +100M users over the last 10 years. He currently runs technical SEO @ Atlassian and is a startup mentor at the German Accelerator. Companies Kevin worked with include brands like eBay, Bosch, Samsung, Dailymotion, Pinterest, Columbia, UBS and many others 🚀.
Favorite thing about the SEO community? My favorite thing about the SEO community is the sharing 🙏🏻. Without it, SEO cannot exist. I remember, when I learned SEO as a young kid in rural Germany, it was the meetups and articles from which I learned the most. That inherent willingness to collaborate is what I love about the SEO community.
One piece of advice to the SEOs out there? Share and receive. Don’t keep the secrets to yourself, put ’em out there! Usually, you get paid back twice.
Favorite things in general? People who know me know that I spend most of my time I’m not working in the gym 🏋🏻. I compete in Powerlifting and competed in Crossfit and Weightlifting before. It’s the perfect balance to sitting at the desk all day and kind of a meditation for me. I have an Instagram account solely dedicated to my fitness endeavors (which is what Instagram is for).
What you want to be known for in the SEO space? In the SEO space, I want to be known as the guy who puts out fresh, valuable and exciting content, instead of beating dead horses. I want to be known for entertaining and informative presentations, fascinating podcasts and amazing blog articles. I’m working really, really hard at living up to the people I look up to 💪🏻.
To learn more Kevin check out his personal site or connect with him on LinkedIn or follow him on Twitter.
This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2024 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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