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Applying web design to business goals is a serious business.
A few weeks ago ‰ÛÓ through the hard work and formidable talent of Rafal Tomal (our Lead Designer) ‰ÛÓ we launched a redesign of copyblogger.com.
There‰Ûªs been a good bit of discussion around it, and a lot of good questions.
What‰Ûªs changed? Why did we change it? And the big one ‰ÛÓ how is it all working out for the business?
Let‰Ûªs answer those questions, and a lot more about the business end of design, right now ‰Û_
In this episode Brian, Sonia, and I discuss:

• Why redesign the site now? Why do it at all?
• The 3 major goals of the Copyblogger redesign
• Specific conversion stats, including one that hit 92%
• How to think about design as it relates to business
• The specific thinking behind each element of the design
• The evolution of Copyblogger from blog to multi-million dollar business

Hit the flash player below to listen now:

Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Other listening options:

• Click here to download the mp3 | 52.5 MB | 45:45
• Click here to subscribe via iTunes
• Click here for the RSS feed (non iTunes)
• Click here for the show archive

The Show Notes:

• Internet Marketing for Smart People Course (free)
• The New Copyblogger.com
• The Copyblogger Blog
• Designing with Genesis
• We left the building with Girl Talk ‰Û_

About the Author: Robert Bruce is Copyblogger Media‰Ûªs Chief Copywriter and Resident Recluse.

We‰Ûªre back with another SEO 101 episode! This time Brian and I discuss Google plus for business and dig deep to uncover the +1 Conspiracy. Here‰Ûªs the link I promised in the podcast. Check back next week for another new episode.

In this episode we discuss Match Types for both Bing and Google. We also discuss Anchor Text and Link URL. Finally we compare and contrast SEO best practices for Parts, numbers Vs. descriptions. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Houston SEO .

In this episode we discuss Match Types for both Bing and Google. We also discuss Anchor Text and Link URL. Finally we compare and contrast SEO best practices for Parts, numbers Vs. descriptions. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Houston SEO .

Since Ray Tomlinson sent that first email in 1971, it‰Ûªs been the backbone of all social technology.
40 years later, and it‰Ûªs still the most powerful (digital) communication tool on earth.
My reclusive pal Ben Settle jumps on the show today to talk email marketing.
While the seven-step ‰ÛÏsnowball effect‰Û he lays out can be applied to almost any aspect of profitable content marketing, we bring it all back to the loyal, always-willing, unbeatable and unstoppable ‰Û_ email.
Also, Ben explains why he thinks Facebook is stealing the, well, you-know-whats of men everywhere ‰Û_
In this episode Ben Settle and I discuss:

• Dan Kennedy‰Ûªs depression-proof secret of survival
• The quickest way to build a responsive email list
• Why email writing is like jazz composition
• How email unsubscribes actually build your list
• Why ‰ÛÏintentional‰Û social networking might save your business
• Weird email marketing, Settle style

Hit the flash player below to listen now:

Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Other listening options:

• Click here to download the mp3 | 30.7 MB | 25:29
• Click here to subscribe via iTunes
• Click here for the RSS feed (non iTunes)
• Click here for the show archive

The Show Notes:

• Internet Marketing for Smart People Course (free)
• Ben Settle
• Email Marketing 101
• 7 Mistakes that Lead to Guest Post Failure
• 10 Proven Steps to Snag a Guest Post on an A-List Blog
• We left the building with Girl Talk ‰Û_

About the Author: Robert Bruce is Copyblogger Media‰Ûªs Chief Copywriter and Resident Recluse.

We’ve totally changed the “Insert Keywords” tab.
Alex has been hard at work on a new version of our WordPress plugin‰Û_ and it‰Ûªs done! I think you‰Ûªre going to like some of the updates.
You should be able to update the plugin automatically from within WordPress, but if not, you can download it here.
Completely Revised the ‰ÛÏInsert Keywords‰Û tab
The biggest change is a complete revision of the ‰ÛÏInsert Keywords‰Û tab to better support quickly adding keywords to your pages.
In the last update, we included a new set of controls on the ‰ÛÏEdit Page‰Û interface of WordPress, so you can see all the keywords that you could insert into pages. We‰Ûªve now updated the ‰ÛÏKeywords Needed‰Û tab to better take advantage of that service.
All the keywords are grouped up by page, so you can see at a glance which pages are being grouped with too many keywords.
Keyword Strategy menu in the Admin Bar
We‰Ûªve also added a drop down from the Admin tab on your website itself ‰ÛÒ that‰Ûªs the bar at the top of your site that lets you add pages or access your WordPress dashboard.
We‰Ûªve added a new menu item called ‰ÛÏKeyword Strategy‰Û (of course). This lets you highlight all the links the plugin is generating in your site. You can also click to see the full list of keywords being linked through our program.
When you turn on the highlighting, you‰Ûªre the only one who sees it.
Bug Fixes and Improvements
And of course, we‰Ûªve put in lots of other minor bug fixes and improvements to the plugin.
I hope you enjoy and use this new version of the Keyword Strategy WordPress Plugin. As always, if you have any questions, comments or suggestions, just drop us an email, or chat in the forum.