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The Current State of Search, Social, and the Open Web in 2017

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The Current State of Search, Social, and the Open Web in 2017

An in-depth discussion on the intersection of search, social, and the open web, and how you can prepare for the future.

Search and social marketing are a cornerstone of online marketing. But as the open web changes with the growth of Google, Facebook and Amazon, how should online marketers react?

In this 34 minute episode, Sean Jackson and Katy Katz interview Rob Garner, the author of Search & Social, to discuss the future of search, social and the open web.

Listen to The Digital Entrepreneur below …

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How to Protect Your Online Reputation When Disaster Strikes

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How to Protect Your Online Reputation When Disaster Strikes

Tony Wright from WrightIMC shares his insight and tactics for protecting your online reputation when it matters most.

Reputation management is an important part of online marketing management. And with so many online avenues for people to respond to, protecting your online reputation can be difficult.

But if you follow the guidelines outlined in this episode, you will be prepared to protect your online reputation when it matters most.

In this 31 minute episode, Sean Jackson and Katy Katz interview Tony Wright to discuss the keys to success for online reputation management.

Listen to The Digital Entrepreneur below …

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Landing pages: How to optimise your landing pages to drive more revenue with Arnout Hellemans (NEWBIE)

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Listen to PODCAST by The Recipe for SEO Success

We all know how important our landing pages are. The internet is full of articles hacks and tips on how to create a super smooth funnel, killer Calls to Action and they all promise that if we get our landing optimisation right – we’ll be winner customers faster than a well oiled otter sliding down a pipe.

But how does landing page optimisation relate to SEO and what are the really important things we need to be thinking about when we optimise our pages.

Today I’m talking to Arnout an online marketeer from Amsterdam into SEO, Analytics and Conversion – he’s an all round SEO and landing page optimisation whizz.

Tune in to learn:

  • Anout’s definition of a landing page
  • Does traffic from paid search perform the same way as traffic from organic search
  • The 3 essential ingredients for a tasty landing page
  • The best colour and copy for a Call to Action button
  • Whether it’s a good idea to remove navigation from our landing pages
  • How can we assess our landing page’s performance
  • Common landing page mistakes
  • Average conversion rates
  • And much much more

www.therecipeforseosuccess.com

https://therecipeforseosuccess.libsyn.com/landing-pages-how-to-optimise-your-landing-pages-to-drive-more-revenue

Does Online Marketing Suck for Women?

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Does Online Marketing Suck for Women?

A power-house round table discussion with three of the most influential women in online marketing.

Being successful in any industry takes a lot of hard work and luck. But sometimes, it takes a lot more.

While the online marketing space has a large number of women professionals, the challenges and issues they face to succeed can be daunting.

Joined by our new co-host, Katy Katz, we take a deep dive into these issues with a panel discussion with some of the most influential and successful women in online marketing: Christine Churchill, Rae Hoffman Dolan, and Sonia Simone.

In this 46 minute episode, we discuss a variety of topics & issues, including…

  • If there’s an advantage to being a woman in online marketing
  • How the pay gap between men and women affected their decision to start their own business
  • The controversy surrounding the lack of women presenters at conferences
  • How to handle inappropriate situations
  • And the mental state any woman (or man) must have to succeed

Listen to The Digital Entrepreneur below …

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The Show Notes

DIY SEO: Real small businesses celebrate their SEO Success (NEWBIE)

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Listen to PODCAST by The Recipe for SEO Success

How to get to grips with Google when you’re going it alone.

When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn’t even have a podcast and honestly just wanted an excuse to talk to Rand Fishkin) I asked him if he thought it was truly possible for small business types to do their own SEO.

He replied that yes it was possible, but they wouldn’t be doing SEO at the same level as some highly paid Search Engine Optimisation guru.

And I couldn’t agree more, we’ve had some amazing experts on this podcast already and their level of knowledge is EXTREME.

But can a small business handle the basics, even the intermediate requirements of a good solid SEO strategy?

In this episode I talk to four small business owners who have decided to take control of their own SEO. – and find out whether it’s a been a SEO success or a giant fail.

Tune in to learn:

  • What struggles each business were facing before they DIYed their SEO
  • What key learnings they have had along the way
  • What improvements they’ve seen so far
  • There number one SEO tip

www.therecipeforseosuccess.com

https://therecipeforseosuccess.libsyn.com/e21-diy-seo-real-small-businesses-celebrate-their-seo-success

Can Social Media Drive Sales, or Is It a Waste of Time?

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Can Social Media Drive Sales, or Is It a Waste of Time?

Many online marketers are frustrated with social media as a sales driver. But if you approach it the correct way, it can have huge impact.

For many online marketers, social media is a great way to engage with customers. However, when it comes to driving tangible financial results, it can often fall short.

But before you dismiss social media as nothing more than just a function of sales support, realize that social media can be instrumental in driving revenue; if you approach it the right way.

In this 23 minute episode, Sean Jackson interviews Katy Katz from Marketing Refresh to discuss the current state of social media, including …

  • Why the promise of social media as a sales driver has failed
  • The true ways to measure social media’s impact to the bottom line
  • The right way to think about social media as a part of your online marketing mix
  • And the key metrics you need to create to align your efforts for real financial results

Listen to The Digital Entrepreneur below …

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The Show Notes