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Yoast is my favourite SEO plugin for WordPress.

I use it on all my business websites and yes, I have eight.

And I advise all my students to do the same. In my opinion, it’s crucial for a great SEO strategy.
So why Yoast?

And what makes it great?

Today, we’re going to find out some secret Yoast tips that you can use to boost your SEO because we are talking with the man himself, Joost from Yoast is here to answer questions and explain how to use Yoast to its full potential.

Tune in to learn:

• Why Yoast is called Yoast
• How Joost going into WordPress plugin Development
• Why Joost thinks Yoast is the best SEO plugin
• Why Yoast has so many effing updates!
• Why the Traffic light system is not a golden bullet
• How Yoast work with Google, the other big plugins and themes to ensure their updates work
• Big changes coming to Yoast 9.0 with linguistic morphology features
• Yoasts sexy new Gutenberg features
• How Joost handles social media attacks
• Who’s speaking at the upcoming YoastCon event
• What Joost thinks will be the big thing for SEO in 2019.

Nikola Minkov shares his best tips for implementing Schema

Schema. When I first heard about Schema I could feel the terror from my chest to the bottom of my bottom. What is Schema? Do I really need it? Can’t I just pretend it doesn’t exist?

Lucky for me, all my fears have been allayed as in this week’s pod Nikola Minkov breaks Schema down. We run through the A to Z of Schema, ways you can implement Schema now where you’re a beginner or a pro. If you feel the Schema terror or are simply intrigued and want some solid Schema strategies, this pod is for you.

Tune in to learn:

• What is Schema?
• Why is Schema important?
• What are the benefits of Schema markup?
• Great Schema plugins
• Are plugins or manual Schema best?
• What is Google’s structured data testing tool?
• Schema troubleshooting
• Schema Q&A from the digital masterchefs.

Real life business owners explain their Digital Marketing secrets.

So today I’m starting something new.

I’m interviewing REAL LIFE HUMANS for my podcast who’ve changed their digital marketing for good and uses simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).

First off the rank Jenny De Lacy.

Jenny explains how some simple usability changes improved conversion on her home page, encouraged more sign ups to her lead magnet and ultimate drove more sales.

Tim Capper answers our burning Local SEO questions

Local SEO and the mysterious local pack. We all yearn to crawl our way in and mostly, we fail. What is the secret to mastering local SEO?

In this week’s pod we put our burning Local SEO questions to the master. We run through the best strategies to make it into the local pack and how to widen your local search opportunities. If you’ve spent many night trying to conquer the beast that is Local SEO, this pod is for you.

Tune in to learn:

• Can I optimise for “near me” searches?
• How to compete with big city level searches
• Is putting more than one suburb in title tags and meta descriptions a good idea?
• How do I know if I’m ranking in the local pack?
• The best way to differentiate Google My Business clicks to other click throughs to the website in Google Analytics
• How to prepare for voice search queries

Since I started my pod, not one but 4 of the big SEO software companies have started their own podcasts.

Practical tips for normal humans

As you’ll know, if you listened to the podcast with John Mueller, Google has moved to a mobile first index.

So what does this mean for you small business owner?

Must you burn your site to the ground and start again?

Must you pay big bucks to your website developer to do all the things?

Must your site be faster than a otter sliding down a greasy tube?

Well no, and yes. And a bit more no.

In this episode we’re going to pass on 10 easy ways to improve your site’s mobile optimisation.

So oil up your ears people, it’s going to be fun!

Tune in to learn:

• What mobile first means
• Why Mobile optimisation is a top priority for all businesses
• Important tips to improve speed
• How to make your site touch screen ready
• How to handle font and contrast issues
• The importance of usability
• What to do with pop ups
• Why click to call is essential
• Great tools to test out your site