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Featured snippets, some love them, some hate them.

For some, they’re a chance to grab position zero and end up at the tipperty top of the Google results even when competing with the big boys.

For others, they’re Google scraping our content and denying us click-throughs.

Today we’ll talk through what Featured Snippets are, the different formats, and what tactics you need to use to nab them, and whether they really are good for branding, click through and conversion.

 

Tune in to learn:

• What are featured snippets
• Types of snippets (old and new)
• What triggers Google to show a featured snippet
• Benefits beyond ‘position zero’
• How being featured relates to traffic and click-through
• Why voice search is important
• How to get there, and make it ‘work’ for you

 

We might think we know what our customers are thinking, but we’re wrong, according to revenue coach, Kristin Zhivago. And in order to really go down that journey of better customer service, you first need to toss aside any expectations of what you think your customers are going to say, and actually be willing to start talking to them. 

By doing this, you get to find out your company’s strengths and weaknesses. You find out the things you’re really good at that you want to promote, and the things that you need to fix in the background. And once you fix them, then you can promote those.

In this episode, I am going to teach you the key to mastering four of the most vital processes to a blogger. This teaching is going to be closely tied to the statistical findings of Daniel Kahneman, a Nobel Prize laureate.

Not getting the results you want from your most recent Facebook Ads campaign? Was it the creative? The targeting? The bid?

In this week’s episode we unpack a wildly successful Facebook Ad to better understand what works and what doesn’t. Jason Hunt, of Merged Media, was gracious enough to share some details of a marketing campaign he recently did for a small local company that was a roaring success and the lessons he learned.

In this episode, I am going to teach you how to stay ahead of the Google Algorithm using the six lessons from the famous business book Who Moved My Cheese.

People say that everyone has one good book in them.
Can we also say this of ecourses? Can anyone turn the raging tsunami of knowledge in their head into a loving pool of learning and resources?

Having created oodles of online courses myself, it’s a question I get asked a lot. Along with, what makes a successful course? How much support do I need to give? How do I price it? What software should I use, and so much more.

So today we’re straying from the SEO path, onto the road of Digital Marketing and talking all about creating ecourses.

Tune in to learn:

• How to leverage your existing content
• How to make your content easy to consume
• Why getting the damn thing “online” is the hardest part of
• launching your online course
• What’s the “right” opt-in for your course
• Live launch vs evergreen course
• How much support your course needs to give
• How to price your course
• Why perfection isn’t necessary but basic requirements must be met