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When it comes to your website, security is often an overlooked topic.  Right now, with the current coronavirus pandemic impacting our lives and dominating our news and discussions, we are all very distracted.  The bad guys and the hackers know this and can take advantage of the situation while our attention is focused elsewhere.  Make sure your website is secure and protected against these threats with some simple and often free solutions.  As the saying goes, “An ounce of prevention is worth a pound of cure” and that holds true for this topic here.  Taking the time to make sure your website is protected can save you many headaches and a lot of time down the road.

• Always be aware of website security, especially in times of great distraction
• Security issues can impact your customers or users and your search engine visibility
• Your website should be secure with SSL security
• If you are using WordPress, keep WordPress updated to current releases
• Make sure all WordPress themes and plugins are updated to avoid security vulnerabilities
• Use security plugins for WordPress to easily strengthen the security of your website
• Audit user access, credentials, and password policies to understand who has access to your website
• If your website is compromised, your web page speed can be impacted severely
• If your website is compromised your email addresses can get blacklisted and prevent emails from being delivered
• An exposed website can be hijacked and used for phishing scams, or to charge you a ransom to restore it
• You can use software to monitor your website and watch for any unauthorized changes

Every aspect of your operational process contributes to the success of your business. This means there is a lot to keep track of as you make changes along the way to grow and improve. And as Steph Nissen from Atomic Revenue reminds us, the whole point of a CRM is to make your life easier.

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand

These shorter episodes will include practical DOABLE advice and tips from people just like you.

This week we’re talking to Marko Wittich, who runs a Shopify website for his business Campfire Treats. I’ll admit it, Marco is one of my star students, he put so much work into the course, turned up to every coaching call and asked oodles of questions.

And guess what? It paid off.

Get ready to be blown away by his amazing results.

This episode is the second part of a 10 part series on SEO. I will delve into how to optimize your images to come up in Google search results.

https://ahrefs.com/

There are many reasons why repurposing content is smart. First off, why reinvent the wheel? If you have a piece of content – whether it’s a blog post, a podcast, or an infographic, that’s done really good for you, it just makes sense to get more mileage out of it. Not only that, it saves both time and money. Top digital marketers, like Kim Garst, preach the benefits of content repurposing as part of their strategy to help businesses build, grow, and scale. After all, why bother spending all that time creating content if you’re not planning to amplify it.