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When it comes to running your own business we have to wear so many different berets.

We have to be accountants, project managers, salespeople, and digital marketers.

And it’s a tough gig.

So often I see small business owners struggling to master digital marketing, not sure where to put their attention. Not sure what is going to move the needle.

Floundering, wasting money, getting ripped off, missing the basics.

So today I’m chatting with Louisa Dahl from Interactive Minds about Digital Marketing and we’re going to share the top mistake we see every day and how to avoid them.

 

Tune in to learn:

• Why metrics matter
• Why you need to know your peeps
• How a lack of business confidence could be affecting your digital marketing
• Why knowing your numbers is vital
• Why relationships count
• How to understand yourself and your brand
• How to market yourself without arrogance

 

How-To videos are hot right now!  With everyone completing their honey-do list at home, learning new hobbies, or just trying to be productive, there has been a surge in views for educational and How-To videos. Take advantage of this and leverage How-To videos on your website!  There are many types of How To videos, and we go through some examples in this episode. Once you have the video, you can leverage it for all sorts of benefits, including transcribing the text, embedding the video into your website, extracting the audio, saving screenshots, and much more!  Enjoy!

 

• Use How-To videos on your website to get SEO benefits
• How-to videos are extremely popular right now
• There are many types of How-To videos you can produce
• You can easily create videos, post them to YouTube, and embed them in your web pages
• Leverage your videos
• A How-To video does not have to be a DIY video or a tutorial video
• How To make things or build things are easy videos that you can make if relevant to your business
• You can make How To videos that guide customers on how to hire services like what you provide
• Make educational How-To videos to help customers know when to replace or repair items you provide

 

 

In this episode, I will be giving you 86 blog post ideas that will work for virtually any niche.

Here is a link to the post that lists out all the blog post ideas with examples:
https://ahrefs.com/blog/blog-post-ideas/

Here is a link to the sponsor of this episode:
https://ahrefs.com/

Pinterest aficionado Jeff Sieh – Pinterest isn’t just for the ladies – living proof of that. He shares some great tips and tricks that he uses to boost his creativity.

Don’t we all wish we could get inside the heads of our potential customers and find out what they want it will take in order to close the sale with them? Well, you actually can…kinda.

According to neuromarketing expert, Felix Cao, you can apply certain brain activity measurement strategies to measure a subject’s response to specific products, packaging, advertising, or other marketing elements to help persuade them into taking your desired action. So stop wasting money and time marketing to the wrong part of your customer’s brain, and start implement strategies that speak to their primal brain.

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

This week I’m talking to Anu Sawhney, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

Anu runs a successful online jewellery store called Bidiliia, and today we’re going to chat through challenges of Shopify SEO, writing killer eCommerce product descriptions, brand building, and how to make customers feel loved.