admin

This is a post framework that is really easy to knock out and delivers big time income.

If you fancy yourself a bit of an expert in your field and are looking for yet another opportunity to get your name out there and build brand awareness, consider leveraging the power of sites such as HARO to exert your expertise and knowledge on a given topic.

Greg Heilers, earned media guru and pitching machine from Jolly, reminds us that media pitching to sites such as HARO offers a multitude of benefits aside form just getting free publicity. Think about the benefits of finding potential collaborators, reaching your target market with you poised as an industry expert, being featured in high profile publications like The New York Times, as well as driving more traffic to your website.

One of the most effective ways to build domain authority and boost all of your Google rankings is to publish pillar posts. 

Every business wants to rank high with Google, that’s a no brainer. But what are the top ranking factors that really matter, that will help to get you the top spots? Aside from the obvious things like links, mobile-friendliness and page speed, what are some other factors that rank most for SEO, and pass the ever-changing Google algorithm test?

Darren Shaw, Whitespark founder and local search guru, advises you to start with claiming and optimizing your Google My Business profile. Invest your time here and worry less about citations. These days it’s more about conversion optimization than it is about ranking optimization. And never underestimate the power of reviews.

In this episode we’re going to talk about some good practices to optimize your “thank you” page, or pages, for your website.  What we’re talking about is the page that a prospect or customer will land on, after the fill out a contact form on your website.  You can optimize and leverage this page on your site to help engage further with customers, promote your brand, and direct them to new areas you want to promote.  Plus, getting this setup will also help you with measuring “goals” within Google Analytics – which we will cover in an upcoming episode, so stay tuned for that!

Back after the coronavirus summer, we’re here with a new episode of Local SEO Tactics.  This week we answer a call in question from Cole, about the effectiveness of getting backlinks from blog posts.  This is a tactic that worked years ago, but is not really effective anymore.  We’ll talk about why, and also cover some good best practices for getting real backlinks, that work, for your website!