Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
The Easy AI Service That Pays $8,000 Per Client
Want more AI tips & tricks for marketers & business owners? https://www.authorityhacker.com/subscribe/
Want to work directly with us?
https://www.systemstack.ai/
—
What if you could launch a service business that charges clients $4,000 to $8,000 per month?
Traditional cold email is broken. In this episode, we reveal the complete blueprint for an AI-powered outreach system that gets replies and builds a real business.
We show you exactly how to build and scale this service, including:
👉 The A-Z blueprint for our automated client-getting machine.
👉 The "$1 Lead Hack" to get 1,000s of prospects for almost free.
👉 Our "secret prompt" for writing hyper-personalized emails with AI.
👉 The "no-brainer" offer to land your first high-paying client.
Stop sending emails that get ignored. Watch now to build a real AI business from the ground up.
CHAPTERS
00:00:00 – The $8k/mo AI Model
00:03:22 – The Deliverability Game
00:06:12 – The $1 Lead Hack
00:08:17 – Building The 'AI Brain'
00:19:51 – Our Secret Prompt
00:26:50 – Man vs. Machine
00:32:16 – The 'No-Brainer' Offer
What SEOs should know about devs
Jun 12, 2025
In this candid episode of Search Off the Record, Gary
Illyes and Martin Splitt from the Google Search team peel back the
curtain to reveal a more human side of their work and challenges.
Instead of diving deep into technical concepts, they reflect on
their personal journeys—touching on everything from public speaking
nerves to building empathy between developers and SEOs. Through
playful banter and thoughtful commentary, they share how
communication, context, and curiosity play vital roles in their
day-to-day roles, both internally at Google and in the broader web
ecosystem.
The conversation also explores the evolution of
Martin’s career, his passion for the web, and how his developer
background helps him bridge gaps in technical understanding. The
duo navigates the complexities of delivering accurate guidance in
public forums, the risk of being taken out of context, and the
importance of clear communication across diverse audiences. It’s a
thoughtful, lighthearted, and occasionally philosophical discussion
that reminds listeners that behind the guidance, there are real
people striving to make the web better for everyone.
Resources:
Episode 93 transcript→https://goo.gle/sotr093-transcript
Chapters:
0:00 – Intro & Setup
1:30 – Life at Google
3:30 – Speaking to Developers
6:30 – Early Speaking Days
10:00 – SEOs vs Devs
14:00 – Should SEOs Code?
19:00 – Context is Everything
23:30 – Clearer SEO Advice
26:30 – Why No Slides
29:00 – Wrap Up Chat
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes
you behind the scenes of Google Search with the Search Relations
team.
#SOTRpodcast #SEO
Speaker: Martin Splitt, Gary Illyes
Products Mentioned: Search
#331 – Site Speed Nerd Roasts Our Site
Did you know that Google is about to introduce a new web vital metric? 😨
Neither did we.
But this news did prompt us to take another look at our site speed setup, and we wanted to bring in a pro to help us out. So in this week's episode, Gael chats with Brian Jackson – the guy behind the enthusiast site speed plugin, Perfmatters.
He's seen hundreds of site setups, this week he critiques our setup and gives you tips on how to fix your setup as well.
If you've ever wondered:
👉 if the number of plugins you use is cutting your site speed
👉 what the best CDN setup is
👉 what caching plugins you should never use…
…or even if you should delay or defer your JavaScript, then you won't want to miss this one.
____________________________________________
A special thanks to our sponsors for this episode, the all-in-one SEO tool set, Ahrefs.
____________________________________________
Check out the latest video on our new ✨news channel ✨:
👉 https://youtu.be/77VhY990xY8?si=aVNLu_kvZcDjjhYg
____________________________________________
Full show notes:
https://www.authorityhacker.com/podcasts/site-speed-nerd-roasts-our-setup/
SOTR093_Transcript.pdf
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
New AI Tool Builds ANY Automation in Minutes (Live Demo)
This episode is sponsored by https://seowriting.ai/ – Create SEO-optimized long-form content that actually ranks with their super pages feature. Use code HACKPODCAST for 25% off.
—
Tired of complex automation tools that break when you change one tiny detail?
Fed up with spending hours debugging N8N workflows or paying premium prices for Zapier?
In this episode, Aaron from Gumloop demonstrates LIVE how to build a sophisticated research assistant workflow that would take hours in other tools – completed in just 20 minutes using their AI-native automation platform.
Best of all, Gumloop has an actually usable free forever plan so you can all try it for free.
What makes Gumloop different:
👉 AI-Native Design: Built assuming you'll use AI in your workflows
👉 MCP Nodes: Describe what you want, get working integrations instantly
👉 Free Forever Plan: 1,000 credits monthly, only pay for external AI calls
👉 Visual Debugging: See exactly what's happening at each step
Watch Aaron prove that powerful automation doesn't require a computer science degree – perfect for business owners, sales teams, and anyone who found other tools too complex or expensive.
CHAPTERS
00:00 Automation Reality Check
01:54 Platform Overview
04:48 Pricing Breakdown
07:20 Live Build Begins
11:00 Data Source Setup
16:00 MCP Node Demo
22:00 Loop Mode Magic
28:00 Report Generation
32:00 Testing Process
36:00 Interface Creation
39:00 Customer Stories
42:00 Internal Use Cases
45:00 Future Outlook