SEO Podcasts

Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Google’s John Mueller shared his thoughts on the traffic metric and how SEOs should use it
Google’s recent Search Off the Record podcast discussed the important details of SEO, including a thought provoking segment about how SEOs can benefit from realign their thoughts about traffic with other possibly more important goals.
One of the most misinformed things that search marketers do is measure their success by citing traffic statistics. We’ve all seen the posts on Facebook or the articles on blogs, where a search marketer relates how they did X for a client and traffic exploded exponentially within months.
Link builders use traffic as a metric of success, content writers do it, SEOs do it.
The question that goes through my mind when I see that is, well, what effect did that have on sales or ad clicks?
Because if earnings remain flat then the traffic increase probably doesn’t matter and probably neither did the SEO work done for that traffic.
Ask any Pay Per Click expert or any affiliate marketer about the importance of conversions versus traffic and the response is clear: conversions are everything, not traffic.
Adam J Humphreys, CEO of search marketing and design consultancy Making 8 (LinkedIn profile) said this about success metrics:
“I focused on analytics early on and learned the language of business which is ROAS. This is all executives care about other than awareness.
Our job is to grow their business first as well as awareness second.
Many don’t know how to measure attribution from SEO.
Things like form fills and calls are almost always unmeasured and unreported. Clients get super excited when I talk about this because it’s almost like nobody ever cared about their success.”
Martin Splitt asked the question about the business impact of traffic.
Martin asked:
“…when you say traffic drops, what does that mean to you? Is it impressions?
Are you going to Search Console and click on the Performance report and you just look at the impressions going down or clicks?
Or do you actually measure a real business impact? Like you’re selling only half as many things as you used to sell last month?”
John Mueller added his thoughts on the topic. He tried to explain why SEOs don’t focus on return on investment (ROI) or the impact of SEO on earnings.
He offered his guess that maybe it’s the time between doing SEO versus the impact of it.
He commented:
“Usually what I see from people is that they focus on the traffic on their site.
And they look at something like Analytics and they say, ‘Oh, I get so many visitors and so many visitors from search engines. And that number went down significantly.’
…And the aspect of ROI or kind of the value of that traffic, I see that as something that a lot of these SEOs tend not to focus on primarily, because my assumption is it’s just a very long lead time there.
Like you can turn your website off now, but you might still have people who are kind of like paying for something for a while.
And then, it’s like, wow…”
Mueller followed up is thoughts on why SEOs might not focus on earnings by discussing how website traffic can be a misleading metric because it doesn’t tell a lot about why something happened, it only shows what happened.
He continued:
“But I do think it’s something where I sometimes feel it’s misleading to just purely focus on the traffic.
And I see that with our sites as well. A year or two ago, we would rank for the word “Google” in Canada or something like that, the search documentation, of course.
I hope the Google website ranks for the word Google. But like the Search documentation would rank for the word Google somewhere on the first page.
And we got tons of traffic there, but all of that traffic was basically irrelevant.
And then if you only look at the traffic and all of that irrelevant traffic goes away, then it might look like you lost a lot of traffic, but actually it’s like all of those things are people that weren’t relevant for your site anyway.
So you almost need to look at the bigger picture of all of the traffic that’s gone, but also keep in mind like, well, a lot of this was useless and I should maybe focus on the queries that people use, and then clicks and impressions for those, or individual like lower level pages of the site and kind of track those a little bit more.”
SEOs promote themselves through case studies showing all the traffic their efforts brought. But those studies are hollow and maybe even deceptive if there’s absolutely no reference to how much sales lift resulted after their effort.
Link builders do a similar thing where they promote all the hundreds or thousands of links they acquired for a client and sometimes mention the lift in traffic. Just as consistently as SEOs, they always leave out the effect on sales or earnings.
Why do they do that? I suspect that many of those SEOs have never actually built a business around monetizing affiliate sales or ad clicks and thus don’t have first hand experience from that side of the SEO fence.
A lot of the old school SEOs like myself learned what we know from building and monetizing websites, maybe because client work for SEO wasn’t really as much of a thing then as it is now.
Using traffic as a metric is useful for measuring the impact of SEO but traffic should not be the goal of SEO. The reason is because there are different kinds of traffic.
Some traffic converts into sales. Some traffic has a lead time from the first visit to the sales. Some traffic is useful for building a brand name.
But some traffic is not relevant or useful.
When it comes to diagnosing traffic drops related to ranking changes, it may be helpful to understand if there’s any impact on sales and if not, to understand why the traffic drop had no monetary impact and if content and SEO efforts might be better directed in a different direction.
Listen to the Google podcast, Search Off the Record: SEO Is In The Details.
Featured Image by Shutterstock/Yuliia Konakhovska
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Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Google is revamping its official SEO Starter Guide, streamlining advice for modern website owners, and simplifying complex topics.
Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision.
The impending update was announced on the latest episode of “Search Off The Record,” a podcast featuring Google’s Search Relations team members.
First launched years ago, the SEO Starter Guide aims to explain the basics of improving website visibility in Google Search results.
According to Gary Illyes and Lizzi Harvey, the existing guide needs to be updated and will see significant changes.
With over 8,000 words of advice, the current SEO Starter Guide remains one of the most visited resources on Google’s Search Central site.
“This is the third most viewed page, which is interesting to me because I would have thought maybe people read it and then they move on,” said Harvey.
The guide consistently ranks high in Google search results for keywords like “SEO,” drawing huge traffic.
Given the guide’s popularity, changes to the content and recommendations could significantly impact how new website owners approach SEO. Some strategies may be deemphasized or omitted entirely.
A key focus of the overhaul will be simplifying the content for modern users, especially those new to building websites.
The guide, known for its extensive reach and high view rates, is set to become more concise and relevant.
“Our current draft that we have right now is around the 3000 mark,” Harvey revealed, highlighting the goal to eliminate redundancy and outdated advice.
Illyes says the revised guide should focus more on general SEO concepts than technical details. For example, understanding the importance of page title tags without manually editing HTML code.
The changes reflect the rise in popularity of content management systems (CMS) like WordPress and website builders like Wix. These tools automate much of the technical SEO work, allowing users with minimal coding skills to optimize web pages.
During the episode, the hosts tackled the perennial declaration that “SEO is dead,” a statement that periodically surfaces within the industry.
Contrary to this claim, the SEO Starter Guide’s popularity and positive feedback signal a robust and ongoing interest in SEO.
“It is our top viewed guide after the home page,” Harvey stated, countering the myth and reinforcing the belief that mastering SEO is as vital as ever for online success.
The decision to streamline the SEO Starter Guide reflects a shift towards a more focused and user-friendly approach.
With information overload being a common challenge, the revised guide aims to provide clear, impactful advice without overwhelming readers.
“I don’t want to have ten different places where we’re doing… like saying the same thing in varying ways,” Harvey explained.
The podcast revealed that the updated guide would prioritize user experience and practical needs.
This includes simplifying complex topics and ensuring the guide remains accessible to beginners while providing value to seasoned professionals.
Google is expected to release a revised version of its SEO Starter Guide soon.
The upcoming guide will provide key information about current search engine optimization best practices while removing outdated advice.
This new iteration will likely become an essential resource for beginning and experienced SEO professionals looking to improve website visibility in search results.
Featured Image: Piotr Swat/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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Join us as we share insights from the top SEOs at the world’s largest traffic-driving websites. Instead of guesswork, you’ll discover how to leverage real data to align your team and fast-track growth with five proven and actionable tactics you can implement immediately.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Google reached a deal to license real-time access to Reddit conversations to show more of it in Google and for training models
Google announced a deal with Reddit to gain access to real-time access to all of its content so that Google can show even more Reddit content than it already does and to gain access to all of its content for training models.
The agreement between Google and Reddit is explicit that this will result in increased visibility for Reddit discussions in various Google products, which may include various search surfaces across a range of topics and contexts.
Google’s access to a wider range of Reddit content in a structured format will the ability of language models to understand human conversations and writing styles. AI is increasingly used in search so this could in turn affect how content is understood and ranked in Google search.
Reddit gains access to Google’s Vertex AI platform to improve search and create other  “capabilities” with it. The deal is reported to be worth $60 million dollars per year for Reddit.
Reddit has become a popular destination for people to have discussions on virtually any topic, making it a such a popular destination for people seeking information that searchers append the word “Reddit” to searches to surface content directly from Reddit and avoid Google’s search results altogether.
Conversations on Reddit are also useful for training large language models because of the diversity of content topics, as a deep source of conversational data written in multiple forms of writing.
Content that is on the web is said to be unstructured data. Machines need to process unstructured data to remove the irrelevant bits like navigation and extract the main content. It also has to make sense of the upvoted and downvoted content.
Structured data however is data that’s already sorted into its component parts so that there is no ambiguity about the data.
Google now has access to all of that data in real-time and in a structured format that will make it easier for Google to make sense of the information and use it more efficiently, with what Google describes as “enhanced signals” that will help Google to display it in more useful ways.
The announcement by both Google and Reddit state that one of Google’s intentions is to show more content from Reddit.
Google explained how they will use the content:
“Over the years, we’ve seen that people increasingly use Google to search for helpful content on Reddit to find product recommendations, travel advice and much more. We know people find this information useful, so we’re developing ways to make it even easier to access across Google products. This partnership will facilitate more content-forward displays of Reddit information that will make our products more helpful for our users and make it easier to participate in Reddit communities and conversations.”
Another component of the deal mentioned by both Google and Reddit is that the partnership will help people participate in Reddit conversations.
Reddit posted:
“Our work with Google will make it easier for people to find, discover, and engage in content and communities on Reddit that are most relevant to them.”
Read Google’s announcement:
An expanded partnership with Reddit
Featured Image by Shutterstock/Jemastock
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

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State of SEO: Google Search Algorithm Updates for 2024  CMSWire
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The British charity Legasee Educational Trust is proud to announce the launch of its new podcast series, “The Veterans’ Voice,” which starts by delving into the harrowing and heroic experiences of British military veterans during the Normandy campaign of World War Two.
For over 14 years, Legasee has been dedicated to preserving the personal stories of British veterans. Through the unwavering support of volunteer filmmakers, historians, and writers, the charity has amassed a comprehensive archive of filmed interviews that span the past century of military history. “The Veterans’ Voice” brings these invaluable testimonies to the public in an engaging and accessible format.
This first podcast series is comprised of five episodes, each meticulously crafted to take listeners from the initial planning stages through to the culmination of the Normandy campaign—the largest seaborne invasion in history. Featuring firsthand accounts from veterans of the Army, RAF, and Royal Navy, these episodes offer a unique and deeply personal perspective on one of the most significant military operations of World War Two.
Listeners will be transported back in time as veterans share their remarkable stories of bravery, resilience, and sacrifice. Each episode of “The Veterans’ Voice” not only brings history to life but also underscores the human experiences behind these monumental events.
“We are thrilled to launch ‘The Veterans’ Voice’ podcast series,” said Martin Bisiker, the Founder of the Legasee Educational Trust. “This project embodies our mission to preserve and share the stories of those who have served, ensuring that their experiences are never forgotten. We believe listeners will find these episodes both educational and inspiring.”
Supporters of Legasee Educational Trust are encouraged to visit the charity’s Patreon page to learn more about its mission, discover ways to get involved, and gain exclusive early access to veteran interviews before they go live.
About Legasee Educational Trust
Legasee Educational Trust is a UK-based charity dedicated to filming and preserving interviews with British military veterans. Through its extensive archive, the charity aims to educate and inspire future generations by providing a personal insight into the pivotal moments of the past century’s military history.
Tune into “The Veterans’ Voice”
Discover the incredible stories of courage and determination in “The Veterans’ Voice.” Listen, learn, and be inspired by the experiences of these remarkable men and women.
For more information about the charity, please visit: legasee.org.uk
For more information about the series, please visit our Patreon page: Patreon.com/LegaseeEducationalTrust.
To listen to the series, visit your preferred podcast download or streaming service and search, The Veterans’ Voice

By @Cobseo 55 years ago
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ANOTHER of Google's apps is being shut down despite it being popular.
Google Podcasts will be no more, so you need to look for an alternative to listen to your favourites.
Google announced last year that the podcast app would be shutting down.
At the time they said we are "living in the golden age of podcasts" and that it was time to create a "single destination" for them.
However, Google Podcasts users are pretty upset by the news and don't want to switch over to a new app.
Google are wanting users to switch over to the YouTube Music app to listen to their podcasts instead.
This is despite Google Podcasts being downloaded more than 500million times on Google Play alone.
Fans of the former app are upset about having to move over to YouTube Music.
One user wrote on Reddit: "YouTube Music doesn't seem to have all of the podcasts available on Google Podcast.
"Either that or the search function is terrible.
"In addition, using YouTube Music for podcasts via Android Auto requires scrolling through a bunch more menus. Not great."
While another said: "YouTube Music is just awful. I hate that they're killing Google Podcasts."
A third added: "Google Podcasts low-key is one of the cleanest Google apps I've just naturally used every single day for a while now.
"YouTube music just isn't a replacement. I just want to listen to podcasts with my phone locked without a video popping up if I misclick eating up my data volume.
"Why does YouTube music have the option for videos in the first place?"
A number of podcast fans have made some suggested alternatives:
Google Podcasts first launched in 2018 and was popular with listeners.

The service has already shut down in the US but it's closing everywhere else on June 24, 2024.
This includes in UK.
Google Podcasts is the latest in a long line of gadgets and services to join the dreaded “Google Graveyard”.
According to the Killed By Google website, the number currently stands at 295.
Here are some you may remember.
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