Where do great business ideas come from?
What about products ÛÓ how can you know (or at least make a highly educated guess about) whether your idea will actually fly in the market?
In his must-read book Breakthrough Advertising, master copywriter Eugene Schwartz wrote:
ÛÏThis is the copywriterÛªs task: not to create mass desire ÛÓ but to channel and direct it.Û
Though Schwartz aimed that truth at copywriters, itÛªs also a good starting point in explaining Brian ClarkÛªs Minimum Viable Audience model for building businesses and products that people want.
Build an audience through content marketing. Let them tell you what they want. Build products and offer services based on their desires and needs. Prosper.
In this episode we discuss:
- What is an Entreproducer?
- Why you should build a Minimum Viable Audience before anything else
- How to build a profitable business around content marketing
- How to succeed in business without outside funding
- Why focus groups and surveys donÛªt work
- How to find and build a product that people actually want
- How Brian built Copyblogger with a Minimum Viable Audience
Hit the flash player below to listen now:
Other listening options:
- Click here to download the mp3 | 51.8 MB | 43:08
- Click here to subscribe via iTunes
- Click here for the RSS feed (non iTunes)
- Click here for the show archive
The Show Notes:
- Internet Marketing for Smart People Course (free)
- 5 Ways a Minimum Viable Audience Helps You Create a Successful Startup
- The Lean Startup
- When Should We Add Marketing?
- We left the building with Girl Talk Û_
About the Author: Robert Bruce is Copyblogger MediaÛªs copywriter and resident recluse.