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The Strategy Behind the Copyblogger Redesign

August 25, 2016 by admin

Applying web design to business goals is a serious business.
A few weeks ago ‰ÛÓ through the hard work and formidable talent of Rafal Tomal (our Lead Designer) ‰ÛÓ we launched a redesign of copyblogger.com.
There‰Ûªs been a good bit of discussion around it, and a lot of good questions.
What‰Ûªs changed? Why did we change it? And the big one ‰ÛÓ how is it all working out for the business?
Let‰Ûªs answer those questions, and a lot more about the business end of design, right now ‰Û_
In this episode Brian, Sonia, and I discuss:

  • Why redesign the site now? Why do it at all?
  • The 3 major goals of the Copyblogger redesign
  • Specific conversion stats, including one that hit 92%
  • How to think about design as it relates to business
  • The specific thinking behind each element of the design
  • The evolution of Copyblogger from blog to multi-million dollar business

Hit the flash player below to listen now:

Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
Other listening options:

  • Click here to download the mp3 | 52.5 MB | 45:45
  • Click here to subscribe via iTunes
  • Click here for the RSS feed (non iTunes)
  • Click here for the show archive

The Show Notes:

  • Internet Marketing for Smart People Course (free)
  • The New Copyblogger.com
  • The Copyblogger Blog
  • Designing with Genesis
  • We left the building with Girl Talk ‰Û_

About the Author: Robert Bruce is Copyblogger Media‰Ûªs Chief Copywriter and Resident Recluse.

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