A look at the editorial role for your content marketing site ÛÓ whether or not you have the resources to bring someone on
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Today, CopybloggerÛªs Sonia Simone joins our Editor-in-Chief Stefanie Flaxman to talk about editors.
Specifically, weÛªll talk about what an editor will do for your site, and what to do if hiring a full-time editor like Stefanie isnÛªt in the cards for your site.
ItÛªs common for a writerÛªs ambitions to outpace his talents. (Sean Penn, you are no Hunter S. Thompson.) ThatÛªs what editors are for.ÛÒ Kelly McBride
In this 24-minute episode, Sonia and Stefanie talk about:
- The multiple benefits that an editor brings to a content site
- Why the editorial role isnÛªt just about catching typos
- How to add editorial mojo to your site if you arenÛªt able to hire someone
- The secret weapon behind the first Star Wars movie
- Sean Penn, El Chapo, and the missing editor
The Show Notes
- Check out StefanieÛªs podcast on the Rainmaker.FM network, Editor-in-Chief (new season started January 28!)
- StefanieÛªs Copyblogger post on Why Content Marketers Need Editors, with more advice on how to act as your own editor
- Pamela WilsonÛªs streamlined process for How to Create One Powerful Piece of Content per Week
- Larry BrooksÛªs post on the Rule of 24 on how to significantly improve your content overnight
- Kelly McBrideÛªs piece on The Problem with Sean PennÛªs El Chapo Interview
- Frank ChungÛªs article on The Secret Weapon Behind Star Wars
- Find Sonia on Twitter @soniasimone
- Find Stefanie on Twitter @stefanieflaxman