Simon Swann has been working in digital for 11 years with start-ups in mostly the sports/retail sectors. He now works in the publishing sector. In this podcast Simon talks about youtility marketing and the importance of building something that is helpful and useful to your audience. Brands are realising that broadcasting and promoting is becoming very noisy, therefore breaking down barriers and drawing a bridge between the brand and their audience is imperative. How is this done? Embrace your digital team and build conversations, donÛªt be too corporate, build on the sociable angle and engage.
Simon talks about differentiating your brand in a crowded sector. He discusses blue ocean vs red ocean, crowdsourcing and brand aspiration. How do you build authority? You need to understand your USP, have a trust element, be consistent and have brand transparency. Then you need to measure it, focusing on key metrics.
Youtility
Kitbag.com
Threadless in the US
Starbucks
Followerwonk
Swan-y.co.uk
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyHow brands can become digital knowledge centres ÛÒ INTERNET MARKETING PODCAST #291
Rapid-Fire Takeaways from Authority Rainmaker
Authority Rainmaker came and went two weeks ago, but its impact is still being felt. In this episode, Demian and Jerod go back and forth delivering quick-hit takeaways from the conference that stuck with them once they left Denver.
Among the speakers who Jerod and Demian discuss:
- Dan Pink
- Scott Brinker
- Pamela Wilson
- Sonia Simone
- Ann Handley
- Bernadette Jiwa
- Chris Brogan
- Sally Hogshead
- Danny Sullivan
- Michael King
- Joe Pulizzi
- Sean DÛªSouza
- Joanna Lord
- Scott Stratten and Ryan Deiss
And, of course, Henry Rollins ÛÓ though we save the majority of the Rollins talk for next weekÛªs follow-up episode.
Listen to Copyblogger FM below …
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iTunes
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
IÛªve been penalised ÛÒ now what? ÛÒ INTERNET MARKETING PODCAST #292
In this podcast we talk to Kaspar who has worked in the industry for 9 years and used to be on the search team at Google. In 2013 he joined forces with Fili Wiese and created searchbrothers.com performing risk analysis and penalty recovery and assistance.
Kaspar talks about what to do in the event that you are penalised by Google and the processes you must take to get your penalty lifted. He tells us how Google sees user experience, infrastructure, server speed, quality of content, community building and interaction as particularly important. After you have had a penalty lifted, will your site ever recover fully? Listen to the podcast to find out!
Google webmaster
Google adwords
Disavow tool
searchbrothers.com
Key Takeaways from Three-and-a-Half Hours with Henry Rollins
Today we close our quick, two-part series on takeaways from Authority Rainmaker by focusing on the lessons learned by listening to Henry Rollins. Rollins, of course, gave the closing keynote at Authority Rainmaker. He then spoke at Boulder Theater the next night. Jerod was in attendance for both.
In this episode, Jerod and Demian recount their first Rollins live experiences and share what stood out most:
- What made Henry Rollins such a perfect choice for the Authority Rainmaker closing keynote ÛÓ whether people realized it beforehand or not
- Why Henry Rollins is, much to DemianÛªs chagrin, a perfect embodiment of ÛÏchoose yourself.Û
- JerodÛªs impressions of two-and-a-half more hours of Rollins the next night in Boulder
- The importance of placing periods and exclamation points at end of your plans ÛÓ not question marks.
- How Henry Rollins is, in his own words, like a frozen yogurt machine.
- DemianÛªs two favorite quotes from RollinsÛª closing keynote
- Why Henry RollinsÛª example is one to follow for anyone who wants to build an authentic, long-term connection with an audience
- How Rollins prepares for each presentation
And then Demian ends the episode with Û_ a poem about skinny jeans? YouÛªll just have to listen to find out the connection.
Listen to Copyblogger FM below …
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The Show Notes
- The Iron ÛÓ by Henry Rollins
- HenryRollins.com
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
#SEOpodcast 275 – Content Marketing Tips on a Budget
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about
Find your top three best performing types of content
Content Marketing Tips on a Budget
Coupling curated content with original content
The importance of culture in digital marketing ÛÒ INTERNET MARKETING PODCAST #293
In this episode we talk to John who is head of new business and has been with Oban for 2.5 years and Emily, who is head of SEO, international strategy. She has 18 yearsÛª experience working in digital for international markets. They talk to us about how localisation is very important regarding cultural boundaries. When working cross-border, it is not just about language, itÛªs more about culture and the people. Getting technology right is very important; you need to target specific users and you want to avoid confusing search engines. You need to make sure international technical set up is correct.
How do you go about choosing a market? They suggest looking at the traffic you are already getting by referring to your analytics and being realistic about growth and understanding local behaviour. You will need to perform gap analysis and find the sweet-spot versus your competitors. They discuss the many aspects to cultural conversion: addressing their needs, colours, layout and tone of voice will all have an impact on how people will view a web page.
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obandigital.com
Google webmaster help
McDonalds
Colgate