Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a lot in recent years.
Google Tag Manager makes it much easier to implement the tracking, you also have to have made the switch to Universal Analytics.
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyEnhanced Ecommerce Tracking in Google Analytics ÛÒ INTERNET MARKETING PODCAST #283