Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back.
Podcast: Download
Subscribe: Apple Podcast Google Podcasts Spotify
Get ready to unlock the secrets behind successful – and SAFE – advertising as we dive deep into the world of ads policy with a true industry expert.
Alejandro Borgia, Google’s Director of Product Management, Ads Safety, joined me on the SEJShow to decode ad policy, setting the record straight on common myths in the ads world, from captivating clicks to unwavering compliance.
From debunking misconceptions to chatting about what’s next for ads, this episode is a must-listen for marketers, advertisers, and PPC enthusiasts alike.
[00:00] – About Alejandro.
[01:46] – How Google approaches ad safety.
[07:27] – Benefits of the Transparency Center.
[09:23] – How will AI integration affect ad safety?
[14:25] – How Google will defend the risks of generative AI in advertising.
[19:21] – Misconception about ad safety.
[22:21] – Top threats to Google’s safety work.
[24:34] – The then and now of Google Ads.
[27:48] – What Alejandro is excited about.
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect With Alejandro Borgia:
Meet Alejandro Borgia, a standout authority in product management and marketing. At the helm of strategic initiatives at Google as the Director of Product Management, Alejandro is known for breaking new ground.
His proven track record extends to influential roles at cybersecurity giant Symantec and digital music pioneer Napster. Known for his thoughtful approach and continuous contributions, Alejandro has a well-earned reputation for fostering innovation, promoting growth, and encouraging transformation in the tech industry.
Connect with Alejandro on LinkedIn: https://www.linkedin.com/in/alejandroborgia/
Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal:
Follow her on Twitter: https://twitter.com/Amanda_ZW
Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
Amanda is a writer, editor, marketer, and “Golden Girls” superfan. Joining SEJ from HubSpot, her byline has appeared in Thrillist, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.