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Brand Psychology: Consumer perceptions, corporate reputations ‰ÛÒ INTERNET MARKETING PODCAST #297

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Today we are joined by Jonathan Gabay who has written 14 books, is endorsed by the CIM, was creative group head at Saatchi Saatchi and is a Thunderbirds fan. He talks about his thoughts behind his book, Brand Psychology. He points out how people often write things online which they don‰Ûªt truly feel; in that they say what other people would like them to say.
We asked him about disinhibition, which he refers to in his book. Minorities comments get the bigger responses in social media, because they are stirring it up. They are very contrary. He strongly advises marketers to stop producing campaigns using software and that it‰Ûªs time to start thinking of big data as the human mind. People are looking for an identity, which shows other people and yourself that you are authentic. What should we be doing differently? Jonathan suggests we follow our gut, to look at big data but also have common sense and the human instinct.
Brand Psychology: Consumer perceptions, corporate reputations

Why The Phrase ‰Û÷Leaders Are Readers‰Ûª Should Die

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The prevailing business and management wisdom over the years has been that ‰ÛÏleaders are readers.‰Û Is this still true today?
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
With the emergence of technology like podcasts and an over-abundance of opportunities to learn it seems like the landscape may be changing ‰Û_
Matter of fact, was the idea ‰ÛÏLeaders are readers‰Û ever really true?
And so in this new edition of ‰ÛÏHero v. Villain‰Û Jerod and Demian debate the issue with the hot vehemence that only caucasian Midwesterners can truly muster.
Plus, there‰Ûªs a little bonus for you, too.
In this 24-minute episode you‰Ûªll discover:

  • Some anecdotal evidence that some leaders read (not a very convincing way to start)
  • The 7 scientifically proven benefits that reading offers
  • The very important difference between listening and reading
  • The historical issue with reading that complicates the ‰ÛÏleaders are readers‰Û argument
  • The hands-down best way to learn (even beats teaching)
  • How to embed important knowledge in your long-term memory (most people accidentally leave it in short term)
  • The quiz that will determine whether you‰Ûªve been paying attention

Listen to Copyblogger FM below …
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The Show Notes

Real-time Content Creation And Strategy ‰ÛÒ INTERNET MARKETING PODCAST #296

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Today we talk to Jon who has been involved in marketing for 20 years. In 2005 Jon started urgentgenius.com and went on to publish the book ‰ÛÏNewsjacking‰Û. He tells us about his company ‰Û÷TBC‰Ûª (To Be Confirmed. To Be Continued. The Burkhart Company), ie nothing‰Ûªs been confirmed and everything‰Ûªs changing. We talk about real-time marketing and how brands must say no to certain events and they must always be relevant. Because of this, it‰Ûªs important for brands to know the difference between topical and relevant.
We ask Jon how we would know when there‰Ûªs a good opportunity to newsjack? Jon gives some good examples of who got it right, and who didn‰Ûªt. He talks about planned spontaneity, riding the wave and takes us through the B-A-L-L-S-Y brands checklist.
urgentgenius.com
Newsjacking
Lidl
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Why You Should Think Outside the Box About Online Courses

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Are you struggling to figure out how to incorporate a course into your online business model? Maybe you‰Ûªre being too rigid in how you think about online courses.
Copyblogger FM is brought to you by the Rainmaker Platform, the complete solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at rainmaker.fm/platform.
After a quick refresher about how online courses can accelerate your digital business model, we discuss the following:

  • The power of taking an outside-the-box view of online courses
  • How an online course framework can work for entertainment as well as education
  • Various ways we could incorporate courses into our side projects (which you‰Ûªre welcome to steal for your own projects)
  • How to use free and paid courses together
  • What Jerod learned creating The Showrunner Podcasting Course (and what Demian learned by participating in it)
  • Why The Showrunner Podcasting Course is a living, breathing example of how a course can indirectly make a podcast profitable
  • Demian‰Ûªs thoughts on the challenges of developing a responsive podcast audience
  • How courses can help you leverage old content that new audience members haven‰Ûªt seen or heard

Listen to Copyblogger FM below …
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Show Notes:
If you‰Ûªre interested in The Showrunner Podcasting Course, hop on our email list to get notified when we‰Ûªre open to new registrants:

For further listening on the benefits of online courses, check out these episodes of New Rainmaker with Brian Clark:

Communication in digital ‰ÛÒ INTERNET MARKETING PODCAST #295

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Today we talk to Kelvin who has recently been working with BITC (Business in the Community) on some of the ways you can communicate using digital. If you‰Ûªre new to this you‰Ûªll benefit greatly from a very good introduction to some of the topics that are important.
Online marketing is hugely competitive and it won‰Ûªt get easier, especially taking into account all of the social networks and brands. Kelvin talks about the four things you need to do, in order to communicate successfully online ‰ÛÒ insight, content, distribution and measurement.
Kelvin recommends tools that can help you with each and every step, explaining in detail what each tool can do for you.
Insight ‰ÛÒ Google trends
Distribution ‰ÛÒ Followerwonk
Content ‰ÛÒ answerthepublic
Measurement ‰ÛÒ Google analytics Buzzsumo