podcast for SEO

Send us a text

Our guest today doesn’t believe in EEAT, doesn't do any link building, uses AI to help in her content creation, makes most of her money from ads, and lost quite a bit of traffic in the recent round of updates. And yet her profits are actually the same now as they were before AI and the recent updates.

In this episode, Gael sits down with Anne Moss – the archetype of a niche site builder that Google has been going after – to discuss exactly how she managed to do this, so you can too.

Full show notes:
https://www.authorityhacker.com/podcasts/325-ultimate-new-facebook-strategy/

source

Send us a text

Is Google's new Gemini 2.5 Flash the image AI revolution everyone's claiming, or just another overhyped tool? 

AI influencers are calling it "insane" and "the best thing since sliced bread." 

But after 24 hours of brutal testing, we discovered the unfiltered truth.

In this episode, we go beyond the hype. including:

👉 The LM Arena results: Why it jumped 180 points above previous models (15% improvement)
👉 The YouTube thumbnail test: How it handles complex image combinations and edits
👉 The critical flaws: Why it loses context after 3-4 generations and creates fake "transparent" backgrounds
👉 The hidden gems: Two new Google tools (PicShop and Co-Drawing) that actually work
👉 Real-world tests: Facebook ads, infographics, text editing, and photo restoration
👉 The safety trap: Why it refuses to edit photos with children (even when it's you)
👉 Head-to-head comparison: How it stacks up against ChatGPT and Grok for the same tasks
👉 The $0.04 question: Is it worth switching from your current AI image workflow?

CHAPTERS
00:00:00 – Is Gemini 2.5 Flash Revolutionary or Overhyped?
00:00:59 – What is Gemini 2.5 Flash Image?
00:03:24 – LM Arena Benchmark Results
00:04:30 – YouTube Thumbnail Combination Test
00:07:00 – Facebook Ad Creation with Manta Mask
00:08:18 – Safety Issues with Children in Images
00:09:23 – Creating Brand Avatars
00:10:25 – Transparent Background Problems
00:12:44 – Using AI for Design Variations
00:14:40 – Mr. Beast Thumbnail Challenge
00:16:10 – Real Estate Infographic Test
00:18:02 – Text Editing Capabilities
00:20:01 – Airbnb Photo Editing (Ladder Removal)
00:22:32 – Van Gogh Style Transfer
00:23:27 – Glasses Removal Test vs Grok
00:25:07 – Google's New Tools: PicShop & Co-Drawing
00:28:03 – Why This Matters More Than GPT-5
00:30:26 – Perplexity Copyright Lawsuits
00:33:14 – AI Agents vs Automation Reality Check
00:39:10 – N8N and Make.com Pricing Changes
00:43:19 – Current AI Model Selection & Stack

source

Send us a text

Predicting the future in this industry is NOT easy. But in this week's episode, Mark and Gael take a look at the predictions they made last year… and some of them are scarily accurate 😳 They also make a new set of predictions for 2024 of all the major changes they expect to see in the next few months, so buckle up!

Full show notes:
https://www.authorityhacker.com/podcasts/can-we-predict-the-future-again/

source

Send us a text

In this week’s episode, Mark and Gael take a look at the sites who are acing the latest Google paradigm, analyze what worked for them, and adapt the business model so everyone can grow and thrive going forward.

Full show notes:
https://www.authorityhacker.com/podcasts/8-ways-to-adapt-your-seo-in-2024/

source

Send us a text

What if the world's most powerful AI model was also the most deceptive?

The GPT-5 hype is exploding, with reports of it crushing every benchmark. 

But how does it perform on real-world business tasks? 

In this episode, we go beyond the hype. After 12 hours of brutal, hands-on testing, we reveal the unfiltered truth about the new GPT-5 family of models.

We show you exactly what GPT-5 means for your business, including:

👉 The results of 7 brutal tests designed for online business owners. 
👉 The critical flaw: How GPT-5 hallucinates and literally tried to deceive me. 
👉 The secret weapon: Why GPT-5 Mini might be the most important AI model for your business. 
👉 The ultimate showdown: How GPT-5 stacks up against Gemini 2.5 Pro and Claude Opus. 
👉 A full breakdown of the new, cheaper API that could change everything for developers. 

Stop reading sponsored posts and benchmark lists. Watch now to get the complete, unfiltered guide to what GPT-5 really means for your business.

CHAPTERS
00:00:00 – My Brutally Honest GPT-5 Review
00:02:42 – Benchmarks: Is GPT-5 Really the Smartest?
00:03:46 – The Hallucination Test: GPT-5 Lied To Me
00:07:52 – The REAL Game-Changer: GPT-5 vs GPT-5 Mini API
00:10:01 – Test 1: High-Stakes Email Writing
00:13:42 – Test 2: Ad Analysis
00:16:05 – Test 3: One shot vibe coding
00:19:23 – Test 4: Product Launch Plan
00:21:33 – Test 5: LinkedIn Post
00:24:18 – Test 6: Needle in haystack
00:25:59 – Final Verdict & The "Sleeper" Model

source

Send us a text

Is traditional SEO dead? And is "ranking" on ChatGPT and other AI chatbots the new frontier for traffic and sales?

Many businesses are seeing their search traffic decline, while a new, highly-lucrative source of customers is emerging from AI-driven conversations. But how do you tap into this new channel? And what happens when AI starts giving out outdated or just plain wrong information about your brand?

In this episode, we're joined by Steve Toth, founder of the AI-focused agency Notebook.agency, to break down the new world of Generative Engine Optimization (GEO). We explore the real-world opportunities and the hype surrounding AI-driven traffic.

The game has changed, and what worked for Google yesterday might not work for AI assistants tomorrow. In this episode, you will learn:

👉 The Truth About AI Traffic: Is the traffic from chatbots a tiny trickle or a high-converting firehose? We look at the real data.

👉 Why AI Gets Your Business Wrong: We share our own shocking experience of how ChatGPT described our business using two-year-old information and what you can do about it.

👉 Mastering "Generative Engine Optimization" (GEO): Steve reveals practical, actionable tips to influence what AI models like ChatGPT, Gemini, and Perplexity say about your brand.

👉 Beyond Keywords – Winning "Deal-Breaker" Questions: Learn why optimizing for specific, high-intent customer questions within LLMs is more powerful than traditional keyword ranking.

👉 On-Page & Off-Page GEO: Discover how to structure your website content for optimal AI retrieval and how to correct misinformation about your brand on external sites like Reddit.

👉 The "Truth Alignment Framework": Steve unveils his agency's process for auditing and correcting how AI represents a brand online, ensuring your key features and selling points are accurately reflected.

👉 Prompt Injection & Future-Proofing: We explore some cutting-edge (and slightly controversial) techniques to feed information directly to AI models and discuss where this is all heading.

Stop letting AI misrepresent your business. Learn how to take control of your brand's narrative in the new age of search and turn AI chatbots into a powerful channel for high-intent customers.

CHAPTERS
00:00:00 – Intro: Is AI Traffic Overhyped?
00:02:49 – What is Generative Engine Optimization (GEO)?
00:04:05 – How AI Search Works: "Fan-Out" vs. "Agentic" Queries
00:06:17 – Is GEO Just a New Name for SEO?
00:08:29 – The Risk of Bloating Your Site for AI
00:11:14 – Do LLMs Trust Your Website's Information?
00:12:55 – Tracking Your Brand's Presence in LLMs
00:18:05 – Are AI Recommendations Driving High-Intent Sales?
00:23:08 – Will Higher Conversions Offset Lower Traffic?
00:30:03 – The Step-by-Step GEO Process
00:34:22 – How to Structure Content for AI Retrieval
00:41:31 – Correcting Misinformation & Off-Page GEO

source