Management & Marketing

International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.

Most of us struggle with getting to rank locally, so do we really need to care about international SEO?

Well if a good share of your website visitors are coming from a different country to where you’re located then it might be the right time to think global.

In this episode I’ll be chatting with Nitin Manchanda – an International SEO expert, about everything we need to know to get our global SEO in tip top condition.

Tune in to learn:

• When should you worry about international SEO.
• How to structure your site for International SEO best practice.
• What is Geotargeting and how should you be using it.
• What to look out for when formatting your site for a country.
• Which signals Google uses to understand the countries you’re targeting.
• The importance of backlinks on international SEO.
• Tips on how to win links in other countries.
• How to handle local search engines like Yandex in Russia and Baidu in China.
• Tips on international SEO for e-commerce businesses.
• What are the biggest mistakes businesses make with International SEO.
• The best ways to measure your international SEO success.

Every good brand needs three good, strong legs to stand on; verbal identity, visual identity and value identity. When one of these legs isn’t aligned with the others, it can throw off the entire balance of the brand. Mike Kim has been working with top brands to help them find that balance within their marketing.

Everything from the copywriting, to the design elements, to the blog posts & emails, and even the titles to your podcast episodes, all of these things need to speak one unified voice that consumers recognize as your brand so it’s positioned exactly where you want it to be in their minds.

I was lucky enough to present at Yoastcon in the Netherlands, so thought I’d do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year

Many of these awesome humans will also appear on a future episodes of the podcast so stay Tooned for those episodes too.

Tune in to learn:

• What is DSA?
• How to find out what’s holding your customers back
• What’s the most important aspect of branding?
• What are progressive web apps?
• How digital marketing is converging.
• Why you need to get rid of some of your pages
• Why you need to take a step back to look at your values
• Why page speed still matters
• What’s the biggest thing with WordPress site’s coming up?
• Why it’s better to follow the path less trodden

Business advice I’d give my younger self

I reveal 4 simple tactics that will dramatically increase the traffic to old posts.

Do you frequently find yourself wishing there were more hours in the day to get everything done? Or perhaps wish you had a way to clone yourself so you’d be better able to stay on top of things.