Management & Marketing

Marketing a local business comes with its own unique set of challenges. Local business marketing expert Stacy Tuschl is here to remind us not to assume that people already know who we are, and also not to just copy what our competitors are doing.

This is another growth hack that every blogger needs to know.

With paid search advertising continuing its rapid growth, it’s becoming more competitive and more difficult to generate great results. That’s where Tim Jensen comes in, to help you inject innovation and creativity into your advertising to boost your ROI and lead gen.

You need to understand not only your customers but also your competition – and test, test, test – so you have the right data that allows you to build powerful keyword lists and a campaign that spells success.

One of the greatest books of all-time was written almost a century ago by Dale Carnegie. That book, How to Win Friends and Influence People, was recently ranked #19 out of Time Magazine’s list of the most influential book in history. As a blogger, you need to know the core principles of the book. At the end of the day, a friend is more valuable to a blogger than a visitor.

This is another simple growth hack that every blogger needs to know how to use.

When considering a website redesign when you already have an established audience, the last thing you want to do is change everything on them that’s going to give off not only a different look, but a different feel. Chris Dayley urges us to remember that your website is not for you, it’s for your users, your customers, and your clients. And you need to keep that in mind when you’re undergoing a redesign.

There needs to be a strategic approach when it comes to website redesigns. That includes a great deal of testing, research, and analysis to figure out what works and what doesn’t. It also helps to take advantage of tools like heat maps and customer surveys.