Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
Internet Marketing Podcast
SEO for photographers: websites, social media, and Google Search
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
How does CSS affect SEO?
Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical tips for ensuring your CSS enhances – rather than hinders – your website’s search performance.
Resources:
Episode transcript → https://goo.gle/sotr096-transcript
Chapters:
0:00 – Introduction 0:56 – What is CSS? 1:37 – CSS file crawlability 3:52 – CSS flexibility and power 4:55 – Website and CSS growth 5:43 – CSS file size 9:15 – CSS class names and SEO 10:51 – Important CSS concepts 11:27 – CSS specificity 14:24 – Pseudo classes and pseudo elements 20:56 – Stop using before and after 22:47 – Viewport height 27:11 – Hiding things and background colours 28:05 – CSS images 35:55 – CSS for SEO 37:16 – Outro
Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO
Speaker: Martin Splitt, John Mueller
Products Mentioned: Search Console
SOTR096_Transcript.pdf
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
SEO for small businesses
Jul 10, 2025
Are you a developer or small business owner struggling
with Search Engine Optimization (SEO)? In this episode of Search
Off the Record, Google Search Advocates John Mueller and Martin
Splitt break down the essentials of SEO for small businesses.
Learn practical tips for understanding your target
audience, crafting a content strategy, and measuring your SEO
efforts. They debunk SEO myths and explain when it’s time to hire
an SEO expert or agency. Get clarity on content strategy, technical
SEO basics, the importance of relevant content and how to measure
success.
This video is perfect for developers who are curious
about search and need a non-technical introduction to the SEO
space, and small business owners who want to improve their
website’s visibility in Google Search.
Resources:
Episode transcript
→https://goo.gle/sotr095-transcript
Chapters:
0:00 – Introduction: The SEO Questions We All Get
Asked
0:35 – SEO Starter Guide
0:58 – Defining Your Website Goals & Customer Focus
2:51 – Food Truck Example
4:20 – Understanding Your Customers & Search Intent
6:21- Content Strategy: What Should You Write About?
7:06 – Technical Foundation Check: Is Your Site Okay?
7:54 – Website Name Searching
9:46 – CMS
10:03- How to Approach Content Creation
11:52 – Getting Customer Feedback & Keyword Research
13:33 – How Serious Is My Goal
13:33: – How To Measure SEO Impact
14:30 – Monitoring Website Changes: Search Console & Analytics
16:03 – How Long Changes Take
17:41 – Staging Sites Vs Live Sites
18:44 – When to Hire an SEO Expert or Agency
21:14 – Red Flags SEO Promises
21:14 – Resources Mentioned
23:52 – How Long Does SEO Take
26:23 – AI and SEO
28:30 – Outro
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes
you behind the scenes of Google Search with the Search Relations
team.
#SOTRpodcast #SEO
Speaker: Martin Splitt, Gary Illyes
Products
Mentioned:
Search Console,
SOTR095_Transcript.pdf
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!