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Remember the early days of the internet?

Back when bandwidth was a total joke, and every browser took a few minutes to warm up.

It gives me goosebumps just thinking about it.

These days we have no time for slow sites. And nor does Google.

I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin to slide down a hill.

And you guessed it, search engines have a similar opinion when it comes to website speed, so much so that most SEO experts consider it a core ranking factor.

And they try to help us, giving us nifty tools to help us measure and fix our site speed, well they’re kind of nifty, and also kind of impossible to understand!

But fear not, today I’m talking to Peter Macinkovic about how to understand Google’s web speed reports, and how to use them to turn your website turbo.

 

Tune in to learn:

• What site speed reports are
• Understanding and interpreting reports
• How Google measures the speed
• How site speed impacts your Google ranking
• Report Opportunities: what they mean and how to enact them
• Report Diagnostics: what they mean and how you can adjust your website.
• Tips for using Google Page Insights Tool

Over the three episodes, I am going to tell you exactly how to plan out the most important goals that you need to have for your blog. These goals will give you laser-like focus on what will make 2021 a year of traffic and income growth like no other.

For my 200 episode, I will be sharing the 3 things I did over the past year that had the biggest impact on the traffic and income of my blogs. One of these three allowed me to increase my ad RPMs by 50%. If you do not know what RPM means, it stands for earnings per 1000 impressions. So 50% is a big number.

Like many business owners, you’re most likely always searching for new avenues to be seen and heard. Have you thought about podcasts? Getting featured on the right podcasts will increase your visibility, help build your credibility, and attract new qualified leads for your business.

But maybe you just don’t have the time to pitch yourself to podcasts, or maybe you just don’t know where to start. Consider working with someone who specializes in just that, like Kristin Molenaar from YesBoss. Kristin has built a career around helping business owners double their new client leads just by being a featured podcast guest.

Do you ever have trouble making decisions? I know I do.

Should I wear red or blue? 

Boots or joggers?

Do I feel like strawberry ice-cream or chocolate?

When you’re trying to pick between two different headlines for a post, or the colour of a call-to-action button on your webpage, the pressure is on. 

Suddenly the choice between red and blue could make or break your click-through rate.

Today we’re going to discover exactly how to make that choice through definitive reasoning and results that are so solid you could build an adorable cottage for piglets on them and no wolf could blow it down.

 

Tune in to learn:

• What is SEO A/B testing
• Why split-testing is important
• How SEO A/B testing differs from Conversion Rate Optimisation (CRO)
• What kind of content you should be testing
• Why A/B testing is a must for eCommerce stores
• Why SEO A/B testing is a big part of the future of SEO

What’s better than one social media marketing expert?  How about 4 of them teaming up to create a Marketing super team known as “The 360 Marketing Squad”. Covering all aspects of Instagram, Facebook, YouTube and Twitter, this super group has the experience, knowledge and determination to help small businesses not only step up their marketing strategies, but learn how to track their progress so they know what’s working and what needs tweaking.