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The Trunk: Gong Yoo And Seo Hyun Jin's Mysterious K-Drama's Release Date Announced – News18

Netflix released the first teaser and poster of the much-awaited K-drama The Trunk, featuring Gong Yoo and Seo Hyun Jin. On October 30, the streaming giant dropped the teaser video, revealing the release date of the mysterious melodrama. Directed by Kim Kyu Tae, the upcoming K-drama is based on Kim Ryeo Ryeong’s novel of the same name.
The Trunk revolves around the life of Noh In Ji (played by Seo Hyun Jin), an employee of NM (New Marriage), which arranges short-term marriage contracts for clients. Despite having a job where she gets to live with a ‘contract husband’ every year, Noh In Ji feels isolated and lonely. Her life takes a turn when Gong Yoo’s character, Han Jeong Won, enters into a contract marriage with her in order to preserve his previous marriage.
As the teaser video begins, Noh In Ji is seen walking with a huge trunk with her and entering a house while Han Jeong Won’s voice in the background asks her, “Do I refer to you as my wife? Is that how this works?” The duo then embark on their one-year contract marriage, guided by a manual. The plot thickens when Jeong Won’s ex-wife, Lee Seo Yeon, played by Jung Yun Ha, congratulates him on his new marriage. Meanwhile, she tells In Ji, “Please be happy. I may be punishing Jeong Won, but I’m also giving him time off.”

A post shared by Netflix Korea | 넷플릭스 코리아 (@netflixkr)

The poster of the upcoming K-drama featured Noh In Ji entering Han Jeong Won’s house with a striking trunk while the latter stood on the spiral staircase. This sets the tone for a cold atmosphere marked by a sense of hidden secrets between the duo. Both characters are seen with stoic expressions, highlighting the underlying tension between them. The tagline of the poster reads, “Truth and lies, wrath and longing. A marriage entangled in secrets.” The suspenseful thriller is set to drop on Netflix on November 29.
Speaking of Gong Yoo, the 45-year-old South Korean actor is best known for his roles in K-dramas like Coffee Prince, Guardian: The Lonely and Great God, The Silent Sea and Squid Game, as well as K-movies like Train to Busan, Silenced, and The Suspect. On the other hand, actress Seo Hyun Jin is popular for her roles in K-dramas such as Dr Romantic, Record of Youth, You Are My Spring, and Why Her.
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Google’s On Domain Name Selection: Branding Over Keywords – Search Engine Journal

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Google’s Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies.
In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often discussed among website owners and SEO practitioners: the impact of keywords in domain names on search engine rankings.
The discussion was initiated with Mueller asking, “Moving on to domain names, should I put keywords in my domain name, or should I pick a brand?” Illyes responded with a chuckle, indicating that the answer wasn’t simple.
“From Google’s perspective or Search perspective… Well, I can’t say if it’s a Search perspective. But from Google’s and Steve’s perspectives, I don’t think it matters,” Illyes stated.
Illyes elaborated that while the presence of keywords may not necessarily impact search engine rankings, it could influence user behavior.
“For example, if I want to take a passport photo, I have the weird sites that will target any kind of photo. And then you have passportphoto.com. And I’m more likely to click on passportphotos.com for some reason as a user,” Illyes explained.
When Splitt questioned whether the presence of dashes in a domain name or exact match domains would make a difference, Illyes responded:
“Anything that’s in the URL can be technically manipulated by the site owner. So we probably don’t want to put that much weight on that kind of input. Which means that in ranking, it might not help as much as people think it does.”
In other words, from a search engine perspective, whether a dash is present in the domain name doesn’t matter.
However, Illyes added that from a user experience perspective, “having the domain name with a dash is probably more readable.”
As the conversation steered towards the long-term implications of choosing domain names, Mueller advised focusing more on the brand than the keywords.
He explained, “Your website will probably evolve over time. And you could be selling potato peelers now, but maybe you’re also selling avocado peelers in a year from now. And if your website is called bestpotatopeeler2023.com, starting to sell avocado peelers would be awkward.”
Ultimately, the Google Search Relations team suggests incorporating keywords in domain names should be a business decision rather than an SEO strategy.
As Mueller pointed out, “You should think long-term because changing your domain name is always a hassle. And you want to keep it for a long time if you can.”
For more on domain name selection best practices, check out the full episode of Google’s podcast.
Featured Image: Dmitry Strizhakov/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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SEO & Site Migrations: Common Pitfalls To Avoid [Podcast] – Search Engine Journal

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Rank higher in Podcast Search Results with Ausha’s new PSO Control Panel – Podnews

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According to The Podcast Host, 40% of podcast listeners search for a podcast directly on their listening apps. And among them, 58% type the topic into their app’s search bar, and choose from the results. This highlights the significant role that search plays in helping people discover podcasts. Ausha, the leading podcast marketing platform, is pleased to introduce a groundbreaking solution: the PSO Control Panel.
While website creators have SEO (Search Engine Optimization) down to a science, the world of podcasting, even with similar search bar logic, hasn’t been explored as much when it comes to optimization.
Figuring out the murky algorithms that help people find your podcast has become a big deal for creators.
Apple Podcasts says that podcasters can get more eyes (or ears) on their shows by integrating keywords in their metadata, choosing the most spot-on keywords for their show, and racking up good ratings.
But let’s be real: finding the best keywords for your podcast can be difficult.
Much like SEO for websites, PSO is all about optimizing your metadata to boost your podcast’s visibility in search results. It’s not just about using keywords but knowing how to strategically integrate them to enhance your show’s discoverability and reach a larger audience.
In a nutshell, PSO is becoming an indispensable skill for podcasters who are serious about growing their audience and making their content easily findable.
But here’s the thing: If you can’t measure it, you can’t improve it.
PSO Control Panel is the ultimate ally for podcasters who want to track their positions on listening platforms like Apple Podcasts and Spotify.
The PSO Control Panel is a brand-new feature designed by Ausha to empower podcasters to identify, monitor, and optimize their keyword choices, thereby granting them control over their visibility and discoverability.
From day one, Ausha has focused on giving podcasters easy-to-use tools to reach more listeners and grow their shows. In a world overwhelmed with podcast choices, where being visible is key, the PSO Control Panel is Ausha’s latest commitment to podcasters.
A select group of 100 Ausha users will be the first to try out this innovative tool to optimize their rankings.
Ausha plans to open the PSO Control Panel for all Ausha’s users by the end of the year.
Stay tuned for more PSO news by registering to our mailing list.
Ausha stands as a leading force in the realm of Innovative Podcast Marketing.
Founded in France in 2018 and making its mark in the U.S. since 2022, Ausha provides an all-in-one platform that simplifies every facet of podcast marketing.
From seamless hosting and distribution across major global directories to advanced promotional tools backed by AI, Ausha is the go-to platform for over 11,000 podcasters worldwide.
Always at the cutting edge of technology, Ausha is committed to empowering podcasters to grow their audience. Beyond our tech expertise, Ausha is proud to be a “Great Place to Work” and is dedicated to various social and environmental causes. Learn more at www.ausha.co.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.
Companies mentioned above:
AppleApple PodcastsAushaSpotify

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Stop overlooking podcasts: the #1 way CMOs can get ahead of their competitors – Mumbrella

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Doreen Brown is an optimisation expert and digital marketing specialist, who translates SEO geek-speak into plain English for businesses and marketing teams. Here, she explains how podcasting can be a great play – if you get your SEO right.
Don’t underestimate the humble podcast.

On average, podcast listeners tune in to eight different shows per week, with 80% of them listening to all or most of each episode. Unlike other forms of digital content, podcasts offer a wide-reaching way to rapidly connect with your target audience on a more personal level. They could be driving, walking, or doing the laundry and can still access what you want to share from your mouth to their ears.
Many CMOs I’ve worked with have dabbled in podcasts but have abandoned it after a season or were not seeing a healthy ROI as they don’t know how to leverage it.
While you might feel like you’ve missed the podcasting wave, consider this: 82% of shows on Apple Podcasts are inactive. This creates a prime opportunity for you to step in and capture an already engaged audience eager for fresh, quality content that is dropped regularly – something SEO experts know works wonders.

Listeners can become your best customers
When people listen to your voice, there’s an intimacy that written content simply can’t replicate. This connection builds trust and loyalty among listeners, making your audience more likely to feel like they firstly know you, and then easily engage with your brand.
The real magic happens when you leverage podcasts to enhance your SEO.
Podcasts are my secret business development weapon
Consider the example of a client who found my services through a simple Google search. Initially, this potential client was browsing and comparing various service providers. A podcast episode embedded on my website tipped the scales in my favour.
As they listened, they gained valuable insights and developed a sense of familiarity and trust with me, something that a written blog post alone might not have achieved. Hearing my voice, understanding my thought process, and recognising my expertise made a significant impact.
In less than an hour of tuning in,this would-be client felt more connected and confident in my abilities. They appreciated my nuanced perspectives and real-world examples, which resonated with their specific challenges. They reached out for a consultation, mentioning how the podcast clarified their decision. This example illustrates the untapped potential of podcasts in converting casual visitors into serious business prospects.
Better leveraging makes all the SEO difference
Australians are now the world’s most avid podcast listeners, meaning your potential customers are already tuning in so your marketing job is already half done. To fully harness the power of podcasts for enhancing your SEO, there are four key strategies that can help you connect with new audiences and broaden your organic reach.
Website embedding works
Start by embedding episodes on key pages on your website, including pillar pages. These are high-value pages that target broad topics and serve as central hubs from which you link to other related content.
Links matter
Use internal links to direct traffic from blog posts, landing pages, and other content to relevant podcast episodes. This enhances the user experience and helps search engines understand your site’s structure and content hierarchy. Creating a network of interconnected content helps guide visitors through a well-structured journey, encouraging deeper brand engagement.

Don’t skip the FULL copy
Providing complete transcriptions and detailed show notes for each episode can further boost your SEO. I’ve made transcriptions of my audio content accessible to search engines, allowing them to index and rank it. I’ve also utilised show notes, which can be optimised with keywords and include links to related content.
Multiplier effect
Turning that podcast – that one piece of content – into multiple assets that collectively enhance your online visibility. Promoting your podcast episodes on social media platforms like LinkedIn, Facebook, and Instagram using short snippets or teaser clips can intrigue your followers and drive traffic back to your website or podcast hosting platform.
YouTube’s search engine capabilities also provide additional visibility for your content. This allowed my content to show up in relevant and recommended searches.
Podcasts are not going anywhere. As the battle for digital visibility continues to rage, CMOs need to put their SEO goals first when they next dive into their podcast. After all, in the world of digital marketing, those who dare to innovate are the ones who lead the way.
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Google’s next update coming soon, but don’t expect to recover lost traffic – Search Engine Land

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Search Engine Land » SEO » Google’s next update coming soon, but don’t expect to recover lost traffic
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Google will release a new algorithm update “fairly soon.” However, many of the sites impacted negatively by previous updates should not expect to recover their lost traffic after the next update is released.
This news comes out of a Web Creator Summit Google hosted at the Googleplex for a dozen or so content creators whose Google search rankings declined over the past year or so.
Key points. Here’s a summary of takeaways shared by attendees of the Web Creator Summit:
Who attended. The event was attended by content creators and Google employees. There seem to be about a dozen or so people in attendance.
I know Danny Sullivan, Pandu Nayak, Elizabeth Tucker and other Google executives and engineers were there for all or part of the day. Mike Hardaker from Mountain Weekly News, Morgan McBride from Charleston Crafted, Rutledge Daugette from TechRaptor, William Barton who writes on apparel, Danny Ashton from HouseFresh were among the content creators (there were others I am not aware of).
What was said. Hardaker published a recap of the event on his personal blog (I Drank the Kool-Aid at the 2024 Google Web Creator Summit). McBride also posted some commentary from the event on X.
I summed up a lot of it on the Search Engine Roundtable, but with the caveat that I am quoting from quotes from an event I did not personally attend.
Here are some quotes that caught my eye:
Actual quotes from Googlers. Hardaker also published actual word-for-word quotes from Googlers at the event. Here those are:
More. Here are some posts on X from Morgan that I thought were interesting:
Leaving SFO and the google summit on the redeye with very mixed emotions (a thread) pic.twitter.com/FJud4icTM9
Danny is legit a nice guy and seems to really understand and care. How much power does he have? Enough to throw this event, which was a big get on his part in my opinion. pic.twitter.com/sHeDwyLYRs
The higher up employees don’t seem used to being challenged and did not know how to respond to our frank statements that their sloppy algorithm updates straight fucked a lot of businesses and individuals pic.twitter.com/CfgZ3oToxP
If you were hit by HCU & depend on google, MOVE ON.
They made it clear SOME of us MAY recover ONE DAY but all would not and who knows when it might be.
Build a product.
Get new traffic sources.
Get a job.
Google don’t currrr (once again, Danny is nice. Nice don’t pay my bills) pic.twitter.com/ZI2Ormk2BQ
Nope, Danny explicitly said that some content sites were doing just fine. We explained that peers who may or may not be worse quality than ourselves still
rank and they said yup!
More commentary. If you want to listen to Greg Finn and Mordy Oberstein and I rant on it, the first 8 minutes of this video we do just that.
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