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Google Search Advocate John Mueller predicts the strength of backlinks as a ranking factor will drop over time.
During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks.
Mueller, joined by fellow Googler Lizzi Sassman and guest Myriam Jessier, fields several questions during a live recording of the Search Off The Record podcast.
Since it’s a podcast, the questions are addressed as a group discussion, as the hosts answer pre-selected questions rather than interacting with the live audience.
Together, the hosts answer a question about how Google penalizes backlinks, which asks:
“As an SEO, we are interested in backlinks. However, actively working on backlinks often becomes a gray area in terms of link schemes. What are Google’s main criteria for penalizing backlinks?”
After some banter between the hosts, Mueller takes a direction with his answer that’s a slight departure from the original question.
Google representatives are often careful when answering questions regarding ranking and penalty criteria.
Generally, Google discourages any form of unnatural linkbuilding. Giving away too many details about penalties could encourage “grey hat” behavior or walking a careful line between what’s acceptable and what isn’t.
Instead of speaking about penalties, Mueller discusses the backlinks ranking signal in general and why it may become less critical to SEO professionals in the future.
As Google becomes more adept at understanding how content fits in with the rest of the web, Mueller suggests Google’s algorithm won’t have to rely so much on inbound links.
Mueller says:
“Well, it’s something where I imagine, over time, the weight on the links at some point will drop off a little bit as we can figure out a little bit better how the content fits in within the context of the whole web.”
Perhaps this is Mueller’s way of saying penalties aren’t worth worrying about because backlinks won’t be as valuable to acquire in the future.
However, suggesting backlinks are only helpful for understanding content disregards all the other information they communicate.
A backlink profile can tell you so much more about a website, such as the extent to which it’s trusted by others, who it’s trusted by, and how authoritative the site is in its particular niche.
Is Google capable of determining all that from the on-page content alone?
Mueller doesn’t speak to the authority aspect of inbound links, though he does say they’ll continue to be helpful to Google for content discovery.
Mueller continues:
“And to some extent, links will always be something that we care about because we have to find pages somehow. It’s like how do you find a page on the web without some reference to it?”
But my guess is over time, it won’t be such a big factor as sometimes it is today. I think already, that’s something that’s been changing quite a bit.”
Hear the full discussion at the 13:17 mark in Google’s latest Search Off The Record podcast:
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Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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Ex-Googler Answers Why Google Search is Getting Worse – Search Engine Journal
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Ex-Googler Marissa Mayer insists the problem isn’t Google search and explains it’s the web itself that’s getting worse
An ex-Googler named Marissa Mayer appeared on the Freakonomics podcast to discuss the topic of whether Google is getting worse. Mayer suggested that asking why Google Search is getting worse is the wrong question. Her explanation of what is wrong turns the spotlight back on the web itself.
Marissa Mayer was employee #20 at Google, overseeing engineers, becoming director of consumer web products and was a part of the three-person team that worked on creating AdWords.
Mayer worked on many projects, including Google Images, News, Maps, and Gmail. She was at one point in charge of Local, Maps, and Location Services.
She eventually left Google to become the president and CEO of Yahoo! for five years.
There are few people in the world with her level of expert knowledge of and history with search, which makes her views about the current state of search of great interest.
The host of the podcast started out the show by describing how in their experience Google is not as good as it used to be.
Freakonomics:
“The power of that revelation faded, as revelations do, and we all began to take Google for granted.
When you needed some information, you just typed a few words into the search box and, very quickly, you got the answer you were looking for, usually from an authoritative source.
But today? To me, at least, it doesn’t feel the same.
My search results just don’t seem as useful.
I feel like I’m seeing more ads, more links that might as well be ads, and more links to spammy web pages.”
Marissa Mayer agreed that the search experience is different today.
But in her opinion the problem isn’t Google. The way she sees it, Google is only a window onto the Internet.
Mayer shared her opinion:
“I do think the quality of the Internet has taken a hit.
…When I started at Google, there were about 30 million web pages, so crawling them all and indexing them all was relatively straightforward.
It sounds like a lot, but it’s small.
Today, I think there was one point where Google had seen more than a trillion URLs.”
The host of the show asked if the increase in the number of URLs is the reason why search results are worse.
Mayer answered:
“When you see the quality of your search results go down, it’s natural to blame Google and be like, ‘Why are they worse?’
To me, the more interesting and sophisticated thought is if you say, ‘Wait, but Google’s just a window onto the web. The real question is, why is the web getting worse?’ “
The host of the show went along with the idea that the problem is that the Internet is getting worse and, as Marissa suggested, he asked her why the web getting worse.
Mayer offered an explanation that deflects from Google and lays blame for poor search results on the web itself.
She explained the reason why the web is worse:
“I think because there’s a lot of economic incentive for misinformation, for clicks, for purchases.
There’s a lot more fraud on the web today than there was 20 years ago.
And I think that the web has been able to grow and develop as quickly as it has because of less regulation and because it’s so international.
But we also have to take the flipside of that.
In a relatively unregulated space, there’s going to be, you know, economic mis-incentives that can sometimes degrade quality.
And that does put a lot of onus on the brokers who are searching that information to try and overcome that. And it’s difficult.
It kind of has to be more, in my view, an ecosystem-style reaction, rather than just a simple correction from one actor.”
The idea that the Internet is low quality because it is relatively unregulated is debatable.
There are government agencies dedicated to protecting consumers from fraudulent online activities. One example is the the United States government Federal Trade Commission guidelines on advertising, endorsements and marketing. These rules are the reason why websites disclose they are profiting from affiliate links.
Google itself also regulates the Internet through its publishing guidelines. Failure to abide by Google’s guidelines can result in exclusion from the search results.
Google’s ability to regulate the Internet extends to the quality of content itself as evidenced by the fact that out of eight algorithm updates in 2022, six of them were focused on spam, product reviews and demoting unhelpful content.
It could be said that Google’s algorithm updates proves that Google is more focused on fixing Internet content than it is on improving the technology for returning relevant search results.
That so much of Google’s efforts is focused on encouraging an “ecosystem-style reaction” aligns with Marissa Mayer’s observation that the problem with search is the websites and not Google.
Is Google Search worse because websites today are worse or is the problem with Google itself and they just can’t see it?
Is Google Getting Worse?
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I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest …
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SixPL Unveils SixPL Optimizer: Free SEO Tool for Accurate On-Page Analysis – EIN News
Using Google Trends To Optimize Your Content Strategy Timing [Podcast] – Search Engine Journal
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Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you use it effectively?
If you want to create content that stays ahead of the curve, keeping up with the latest trends is an absolute must. And our guest has some insider tips to help you.
Having formerly held SEO roles at some of the world’s biggest publications, Louisa Frahm knows news SEO. And she knows how to use trends to her advantage.
Now, she’s now a Trends Curator at Google. And she joins Loren Baker to discuss Google Trends and how you can use it to plan your content.
What makes Google Trends so useful is that it shows exactly what people have searched for in the last hour or whatever time frame. Use it to catch hot news items, plan your marketing strategies, and more. Find out how to push your content to the top by using the unique features of Google Trends.
As Google Trends curators, we’re data journalists. It’s all about mining through so much data in terms of search queries and what people are interested in at any given time. It’s sifting through that and putting it together in an easy-to-understand way for the general public.– Louisa Frahm, 11:30
The real-time insights that you’re getting from Google Trends, that just sets them apart from everything. –Louisa Frahm, 29:25
I really like the way that you can drill down on the local level to pull some of the trend information.–Loren Baker, 14:04
[00:01] – How Louisa landed a job at Google.
[08:25] – What Louisa is doing now at Google Trends.
[15:07] – What are Google Trends breakout modules?
[16:05] – How news SEO professionals can benefit from Google Trends.
[18:48] – Can Google Trends be used for forecasting future content?
[20:32] – What is the difference between rising queries and top queries?
[21:52] – How to use Google Trends to influence new product development.
[24:09] – The example of bloating.
[25:51] – What the difference is between 30 and 90 on Google Trends.
[27:03] – A good way of going beyond keywords with head terms and long tail.
[27:52] – A hack for the front end.
[28:58] – Is there a difference between data on Google Trends vs Keyword Planner & Keyword Research Tools?
[30:32] – Can you set alerts and can it be country-specific?
[32:44] – A quick case study of water pills.
[35:46] – Looking at trends that are tapering off.
[38:25] –The urban dictionary challenge: top trending search on Google Trends now.
[40:45] – Last-minute tips on using Google trends for the holiday season.
[48:14] – What are breakout queries?
Resources Mentioned:
https://trends.google.com/
https://trends.google.com/trends/subscriptions
It is really interesting to match up the trends accordingly because I know in the world of SEO it’s very easy for us to just make an assumption. –Loren Baker, 39:07
Specifically for news SEOs, Google Trends will really help you, especially in the rising queries, to find those breakout questions that people are searching for. – Louisa Frahm, 16:08
Google Trends really stood out from all of the other tools to me because of its real-time capabilities.– Louisa Frahm, 10:12
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect with Louisa Frahm:
For the last seven years, Louisa Frahm has been mastering the art of SEO, on an agency level and in-house. Enterprise news SEO is her specialty. A pop culture junkie, fun enthusiast, and believer in living life to the fullest.
Connect with Louisa on LinkedIn: https://www.linkedin.com/in/louisa-frahm-67710922/
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Angie Nikoleychuk is the Content Marketing Manager at Search Engine Journal. Along with social media, copy, and marketing, she has …
Conquer your day with daily search marketing news.
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From Ji Chang Wook starrer Gangnam B-Side to Gong Yoo – Seo Hyun Jin-led The Trunk: 11 new exciting K-dramas premiering in November 2024 – Bollywood Hungama
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Kim Se Jeong, Kim Nam Gil, Woo Do Hwan are also making their long-awaited comebacks this month!
November brings an exciting lineup of K-dramas that promises to captivate audiences! From thrilling narratives to heartwarming romantic comedies, there’s something for everyone to look forward to. Fan favorites like Yoo Yeon Seok, Chase Soo Bin, Gong Yoo, Ji Chang Wook, and Kim Se Jeong are all returning in fresh roles and compelling stories. Let’s dive into the upcoming K-dramas set to release in November 2024!
1. BREWING LOVE
Yong Ju (played by Kim Se Jeong), is a sales department employee of a liquor company enlists the help of the company’s CEO when her branch is in crisis. As the two solve the crisis together, their professional relationship begins to turn a little personal. Brewing Love is slated to release on November 4, 2024.
A plastic surgeon (played by Lee Min Ki) gets embroiled in one his patient’s suicide case. As he begins to help a detective (played by Han Hyun Jin), at the violent crimes department, they begin to develop a bond that is much more than just professional. Romance soon blooms between the two. Actor Lee Yi Kyung will also be seen in a pivotal role in the drama. Face Me is to release on November 6.
Ji Chang Wook wowed us all with his character in The Worst of Evil. It looks like he likes playing grey characters more and is back in a new role in the drama Gangnam B-Side. Ji Chang Wook plays a pimp in Seoul who gets entangled in a kidnapping case of a call girl named Jaehee (played by BIBI). Detective Kang Dong Woo (played by Jo Woo Jin) is assigned the case soon. Gangnam B-Side is set to premiere on November 6 on Disney+ Hotstar.
Woo Do Hwan’s character Hae Joo in Mr Plankton is one unfortunate man. He decides to go on one last trip of his life when he meets Lee Yoo Mi’s character Jo Jae Mi, a runaway bride and also his ex-girlfriend. The two go on this journey and also try to keep Jae Mi away from being found by the groom (played by Oh Jung Se). Watch the hilarity in Mr Plankton unfold on November 8 on Netflix.
Priest Kim Hae Il (played by Kim Nam Gil) is making a comeback this November! He is now assigned on a drug case in Busan. He is joined by his team of prosecutor and detectives to solve the case once again. The comedy and the thrill we saw in season one of The Fiery Priesst is bound to make a return this season as well. Lee Ha Nee, Kim Sung Kyun and BIBI will be seen in pivotal roles in the drama. The Fiery Priest Season 2 is scheduled to release on November 8.
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7. THE TRUNK
Gong Yoo is making a comeback a little earlier than Squid Game Season 2 in December 2024. He will be seen in the mystery thriller The Trunk as Han Jung Won. He enters a contract marriage with Non In Ji (played by Seo Hyun Jin). As they two begin their new life together, a mysterious trunk arrives at their doorstep. The Trunk is set to premiere on Netflix on November 29.
8. PAROLE EXAMINER LEE
In the judicial system, we have detectives and investigators who investigate a case and put criminals behind the bars. When these criminals get parole, there is a different set of officers who look after those who can get parole and make sure those on parole follow the rules. Parole Examiner Lee follows parole officer Lee Han Shin (played by Go Soo), who is diligent at his work for most of the time. But sometimes his personal agenda for revenge takes front seat. Parole Examiner Lee will show officer Lee’s journey as he navigates his professional life. Parole Examiner Lee is set to premiere on November 18.
The Tale of Lady Ok is a fictional historical drama set during the Joseon period. Ok Tae Young (played by Im Ji Yeon) is a legal expert who is exceptional in her help for those who seek it. But she has a secret. Her name, her family, everything is fake. She meets Cheon Seung Whee (played by Choo Young Woo), a storyteller and falls in love with him. The Tale of Lady Ok is set to premiere on November 30, 2024.
We will see Lee Yi Kyung in a comedy avatar as well this month. He played Bong Cheol Hui in Marry YOU. Bong is the type of an individual who has been eluding marriage. The true story begins when Jung Ha Na, a civil servant played by Jo Soo Min, is moved to the “marriage fraud promotion team.” This team was set up with the sole objective of getting Bong married off. Marry YOU is set to premiere on November 16.
Ju Ji Hoon and Jung Yu Mi lead a captivating romantic drama centered around childhood rivals who reunite as adults. Despite sharing the same first name, birthday, and hometown, Seok Ji Won (played by Ju) and Yoon Ji Won (played by Jung) come from families that harbor deep animosity towards one another. Their rivalry intensified throughout their school years until one day, Ji-won mysteriously vanished. Years later, he returns as the chairman of Dokmok High School, their alma mater. Meanwhile, Yoon Ji Won has taken on the role of a PE teacher, driven by a strong sense of justice. This drama will air on tvN, on November 23!
Also Read: From Song Joong Ki starrer My Name is Loh Kiwan to Gong Yoo-led The Trunk, Netflix announces an extensive slate of 2024 Korean movies, dramas and reality shows!
Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2024 and stay updated with latest hindi movies only on Bollywood Hungama.
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Football | Regionalliga: Stumbling Chemnitzer FC: Lucky Charm Seo Brings Relief – FootBoom
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The conditions were first-class, the stadium perfect, yet the performances often disappointing: Chemnitzer FC is stumbling at the bottom of the Regionalliga Nordost and had to wait until matchday 14 for their first home win.
The relief was evident on Robert Zickert’s face. The 34-year-old defender, the oldest and most experienced player of CFC following the injuries to Tobias Müller and Dejan Bozic, summed it up after the much-needed 1-0 victory against VSG Altglienicke: “We’re on matchday 14 and fighting against relegation; after this win, it feels like a weight has been lifted off my shoulders.”
Team spirit, passion, and effort were the keys to success on Friday evening (November 1) in chilly Chemnitz. Vice-captain Zickert led by example – both on the pitch and vocally. In hectic moments, the veteran tried to exude calm, without wrapping his teammates in cotton wool – and even before the whistle blew, the team was switched on.
The match-winner Jong-min Seo, who scored the only goal of the match in the seventh minute, revealed in an interview with SPORT IM OSTEN: “The atmosphere in training wasn’t great; there were also talks in the dressing room from experienced players.” Those strong words paid off. The Chemnitz side compensated for their lack of ease with grit. They ran, tackled, and celebrated!
It was no coincidence that Seo decided the game with his goal. The 22-year-old has only been in Chemnitz for four weeks, having come from unemployment, and he quickly became a game changer. A stroke of luck for the Himmelblauen (the Sky Blues).
Seo initiated the goal himself. After winning the ball, he passed it to the right wing and headed the ensuing pinpoint cross into the net. A well-rehearsed move! “It was what the coach expected from us,” Seo modestly said after scoring his second goal of the season in just five games. He is thus the top scorer for CFC. The problem for the Saxons lies in their finishing, having scored only seven goals in 13 matches, which is a league low.
CFC coach Benjamin Duda, who took over from Christian Tiffert a few weeks ago, did not start singing praises after the much-deserved three points. “Football is a day-to-day business. It can change quickly. If you win, you’re celebrated to the skies; if you draw or lose, it’s always embarrassing and too little for outsiders.” He sees the overall process over the last eight weeks, noting that there have been many “more good and very good things than worrying ones, which is why this win is a reward for the last eight weeks.”
Duda knows that the pendulum can swing back in another direction swiftly and makes it clear: “We want and need to continue next Friday.” The CFC will then travel to the classic encounter in Leipzig, where league leaders Lok await.
Duda will have to make himself comfortable in the traditional wooden stand. The Chemnitz coach saw red against the Berliners in a heated closing phase because, according to referee Johannes Drößler (FSV Wacker Gotha), he deliberately delayed the game by playing the ball away with his left arm rather than catching it. It was a bizarre and bitter moment, as this season, a coach’s “ball away” actions are punishable by a red card. However, it was the only downside on a night when many stones of relief tumbled in Chemnitz.
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