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13 Podcast SEO Tips to Know Before Hitting Record – Rev

Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Forget meeting fatigue, missed details, and tedious tasks. VoiceHub will change the way you work. Coming soon.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
Team of one. Global operation. Everything in between. We’ve got it all covered. Rev handles the tedious job of transcripts, captions, and subtitles so you’ll get work done faster. If you haven’t found what you need yet, we still bet we can help.
How can a podcast increase SEO? There are many ways, from boosted audiences to increased authority. Let’s look at some podcast SEO best practices for your brand.
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A podcast can increase SEO by expanding your audience to a new type of content format, providing extra opportunities to bring keywords into your content strategy, and giving your users more opportunities to enjoy your content on the go. All of these things will increase your authority on your chosen subject matter and increase your SEO as a result.
Optimizing your podcasts by utilizing metadata, using appropriate podcast keywords, and staying consistent with your brand will help Google index your content and will help you rank.
Let’s look at some podcast SEO tips to learn more about how you can optimize your podcasts and increase your overall presence online.
Creating a podcast is a great way for content creators, brands, businesses, and more to develop a loyal audience and create content in an interesting and digestible way. Let’s look at how SEO for podcasts can help optimize your episodes and get more eyes (and ears) on your work.
Creating a website for your podcast not only gives you a dedicated hub to house your episodes, it also can help with your rankings. On your website, you can provide optimized episode descriptions, blog posts with episode transcripts, and more, creating authority for your podcast and giving people a place they can go to learn more.
‍Get started: Look for a website hosting service that can help you choose a template and get your website up and running easily.
Having transcriptions of your podcast episodes available helps Deaf or hard-of-hearing people be able to access your content, while also helping boost SEO by providing written summaries of your dialog. These written summaries give even more context to search engines about your podcast content so they can rank it accordingly.
Get started: Transcribing podcast episodes doesn’t have to be difficult; services like Rev can do so quickly and easily! Look into Rev’s VoiceHub feature to see how you can transcribe your podcast.
Tagging is hugely important for any SEO strategy. It lets users know exactly what your content is about and directs searches to your episode, blog, or photo. Tagging your podcast episodes with relevant keywords will help inform search engines about your episode content and boost your podcast.
Get started: When uploading your podcast episode, there should be a space to input content tags. Put in SEO keywords that are relevant to your episode, and make sure to use the same category tags per episode type so listeners can easily find more of your work.
While you might not know the title of an episode of television, the titles of podcast episodes are extremely important. They help users scrolling through your episode catalog know what to expect in each installment so they can choose what to listen to. Optimizing these titles with SEO keywords can help accomplish the goal of helping your users choose the right episode while also giving search engines the ability to catalog your content.
Get started: Take the keyword most relevant to your episode and expand on it to create a natural-sounding podcast title.
Any written part of your podcast (no matter how small) is a great time to introduce keywords. With something as important as your podcast’s title, including the most relevant (and highest ranking) keyword can help boost your podcast by drawing people looking for that keyword to your episodes.
Get started: Decide what you want to focus on and conduct keyword research to pick the best keyword for your content. From there, integrate it into your title in a way that feels natural and not forced.
The metadata of your podcast includes things like: title, subtitle, authors, description, genre, podcast keywords, and tags. All of these features are great ways to insert relevant keywords and drive home your content strategy. Optimize all of these during the upload process where it feels appropriate.
Get started: When uploading your podcast, insert relevant keywords into every metadata field that works. All of these fields should be present while you are uploading your podcast to your hosting platform.
Creating a well-researched and thorough podcast episode won’t do you much good if it isn’t actually what your audience is looking for. Conducting keyword research using SEO tools can help identify what your target audience is actually looking for so that you’ll get good engagement every time.
Get started: Log into an SEO tool like Semrush or ahrefs and look up a list of topics that are relevant to your audience or niche. See which ones have the most engagement and search volume, and make a list of which ones could work for your content, then input them into the Spotify keyword feature during podcast upload.
If you want eyes on your content, posting on YouTube is a great place to start. Many podcasts have a video component that pairs with the episode (whether it’s a video of the podcast hosts recording the episode or just a video of the audio). Since YouTube is a leading platform, establishing authority on it can help boost your rankings in general.
Get started: Film a video while you record your podcast, or overlay your audio with a photo of your logo and upload that to YouTube.
Some podcast episodes can get quite long, so users who are looking for a specific section might have to play the “fast forward, rewind, rinse, repeat” game until they find it. Eliminating this back and forth can make your podcast easier for your audience to listen to, and is also a great opportunity to insert your target keywords. Each timestamp — where applicable — can include one of these relevant keywords.
Get started: When uploading your podcast to your chosen hosting software, you will be able to add in timestamps. While recording and editing, write down moments where the subject changes or key topics are brought up and write it down so you can remember where to put one.
A good SEO strategy is all about nailing down what points you make, what topics you cover, and what keywords you mention so that search engines can index it accordingly. Creating a blog post that expands on or summarizes your podcast content (hint: a transcription is a great way to do this) can help nail down your message and is a great way to repurpose your podcast.
Get started: Using a transcription or just listening back to your podcast episode, write an outline for a short accompanying blog post and publish it on your website.
Backlinks are the, well, backbone of an SEO strategy. They can help your content rank on search engine results pages and get more eyes on your content. You build backlinks by getting authoritative websites to post a link to your content on their website, which will drive users to your content.
Get started: Once you’ve recorded your episode or filmed your video, reach out to the biggest thought leaders in your industry and see if they’d be willing to listen and potentially share on their sites.
While some podcasts jump from topic to topic and succeed, most follow at least some sort of umbrella topic. Having a specific content niche or strategy can help you build a good reputation within your industry and become a trusted resource. So, being consistent with your messaging, podcast style, and keywords can help you build your brand over time and rank better.
Get started: As you brainstorm what you want to do for your podcast, make a comprehensive content strategy that you will follow as you continue to make episodes.
Cross-promoting your podcast on social media platforms (like posting snippets to TikTok or Reels, posting a video on Youtube, etc.) is a great way to expand its reach. And making sure that these other platforms are optimized can expand it even further. Instead of just simply posting to different platforms, optimize each platform by making sure your tags, keywords, and meta descriptions are all published as well.
Get started: Though it might be more work, don’t just set your podcast to automatically upload to other platforms. Manually go through each one and add your keywords, tags, etc.
When you devote your life and work to creating your podcast, blog, or brand, you want to get as many eyes on it as possible. This is where SEO for podcasts comes in. Optimizing your episodes will help you accomplish your content goals and grow your audience.
Why SEO matters:
Images don’t have a direct impact on boosting your SEO, but that doesn’t mean they aren’t necessary and don’t help move the needle at all. Google likes images, so having one is a bonus. And you can use image alt text to introduce some keywords, where applicable, and create even more authority.
Yes, video podcasts do help with SEO by continuing to build your brand, expanding your reach across various content platforms, and providing more backlink opportunities. While podcasts themselves may only be able to exist on podcast hosting platforms and social media, videos can also rank on Google’s video search and Youtube, which can increase their reach significantly. Adding a video to your podcast (especially if it comes with a video transcription) is a great way to get a quick SEO win.
Podcasts are a great way to draw users into your content. And with services like our VoiceHub, it’s easier than ever to get your podcast out there. The VoiceHub AI takes some of the hard work out of podcasting — it can create a seamless transcript, highlight important moments, and more, making audio SEO a breeze.
‍See how Rev VoiceHub can assist your podcast.
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10 Best Legal Marketing Podcasts Every Lawyer Should Listen To – LegalScoops

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LegalScoops
Lawyers need to stay up-to-date with legal industry marketing trends. Informative legal marketing podcasts can make generating business for your law firm easier by advising on various marketing strategies to increase its visibility and raise client awareness.
The activities related to driving new business to a legal firm can include traditional advertising and digital marketing. However, staying competitive in an ever-changing industry requires a deeper understanding of how to optimize your marketing efforts.
Podcasts can help ensure you understand the professional ethics required when promoting your legal firm, whether you plan to use traditional or digital marketing or a combination. Your time is money, but the best legal marketing podcasts are short and informative, giving you actionable marketing information to increase your clients.

Podcast popularity continues to grow since they provide a time-saving way to pick up tips and inform yourself. Legal marketing has become a burning topic for legal firms wanting to grow their business and retain their clients.
Podcasts can help you understand the importance of getting leads, call-to-action, conversion rates, Google Ads, SEO, and ROI. Moreover, they are convenient to follow because they are short and easy to listen to while commuting, in the gym, or relaxing on the weekend.
These five legal marketing podcasts can help you create a marketing strategy to attract more clients to your marketing firm.
Gyi Tsakalakis and Conrad Saam host Lunch Hour Legal Marketing (LHLM). Both are digital marketers, but Gyi is a non-practicing lawyer who provides ethical aspects of online marketing for legal firms. Conrad is the founder of Mockingbird Marketing, specializing in legal online marketing. You can watch two new episodes of the entertaining LHLM podcast a month for expert advice on all aspects of legal marketing and how to interest new clients to contact your legal practice.
As one of the top legal marketing agencies for lawyers, Good2bSocial provides a team of experts in business development and legal marketing. Guy Alvarez presents informative episodes of the Legal Marketing 2.0 Podcast, where he often shares his insights and perspectives with professional guests. The content is easy to follow whether you’re a lawyer or work in legal marketing. Learn about all the latest trends and the best strategies in these short podcasts.
Legal Marketing 101 focuses on how legal firms can use the latest trends to modernize their legal marketing. Toby Rosen hosts the podcast with regular episodes covering every aspect of marketing. Interesting podcast episodes include “Should I Invest in SEO?” “Why Should I Waste Time on Referrals?” “The Secret Power of User Generated Content,” and “Do This to Reduce Your Google Ads Spend by 20%.” On Legal Marketing 101, you can learn about viral marketing, automation, and all the most important legal tech.
These regular podcasts from Market My Market hosts Eric Bersano, Ryan Klein, and Chase Williams aim to provide you with knowledge from legal experts in concise and informative episodes. Topics range from marketing, branding, management, etc.
Andy Stickel hosts the Law Firm Marketing Hacks Podcast, where you can learn the best strategies for marketing your law firm quickly and efficiently. The regular episodes cover topics like using AI effectively to respond to reviews or crush competition. Take your legal firm marketing to a new level with this podcast that teaches tactics to save on your marketing.
These marketers specialize in legal marketing, giving you a fresh perspective on how to enhance your strategies. Find more legal marketing podcasts on PlayerPM or FeedSpot.
Legal Marketing 360 offers tips and strategies to market your law firm effectively in a digital age. Hosts Michael Mogill and Rob Kravitz provide marketing advice with practical examples and case studies from the legal industry. Listen to various topics about creating compelling content, video production, PR campaigns, email marketing, website development, SEO strategies, law practice management software, and more.
The Law Firm Leaders Podcast is hosted by lawyers-turned-marketers Eric Bllomberg and Ryan McKennna who offer actionable insights on delivering an exceptional law firm experience for clients while creating an inspiring environment for employees. They cover topics such as building a law firm culture, using technology to increase efficiency, creating client relationships, and uncovering the latest marketing trends.
The Law Practice Doctor podcast is hosted by attorney Bernie Gardner who focuses on helping lawyers create thriving practices through content marketing, SEO optimization, and other digital strategies. In his episodes, Gardner provides an insider’s look at the legal industry by discussing topics like developing strong relationships with clients, leveraging technology to enhance efficiency, and identifying new growth opportunities.
Anyone looking to understand the legal landscape better should check out Legal Toolkit podcast by host Jared Correia. His show covers new regulations, business operations, practice management, legal technology, and client relations. Correia also interviews experts on cybersecurity, law practice finance, and marketing.
Lawyer SEO Podcast is hosted by attorney-turned-marketer Ryan Chismar who covers all aspects of search engine optimization (SEO) for lawyers. Through his podcast, listeners can learn how to use various strategies to improve their ranking in Google and other search engines. He covers topics like creating effective content, optimizing website speed, developing a link-building strategy, and more.
When putting your legal marketing into action, remember to apply these four best practices in your efforts.
Your potential clients expect a client-centered approach while discovering your services and deciding to hire your law firm. Therefore, ensure your marketing approach matches client needs used by examples in other industries like Amazon, Lyft, etc.
When preparing your website and other marketing materials, you must empathize with client pain points instead of only stressing the legal services you offer. Additionally, make sure you create a website that’s easy to navigate. Finally, follow up on the leads quickly, proving you are there to help.
A few focused marketing strategies will give you better returns than overextending your marketing budget. For example, you cannot be present on all social media channels. Prefer to choose just one or two preferred by your potential clients. If you plan to start a blog or podcast, it is vital to ensure you post as regularly as you have promised. Therefore, don’t promise one if you don’t have the time for a weekly post. Instead, promise a monthly contribution.
Your legal practice relies on your expertise, but you must also run it as a business. If you don’t have experience in marketing or don’t have the time to do it yourself, consider using a marketing firm or tools to make the most of your marketing efforts.
You must know how well your marketing efforts and budget are performing. Some of the most important things you must know include:
Read this comprehensive guide on law firm marketing by Clio to ensure you understand the marketing terms, how to create a marketing budget, and how to implement it.
– Establish an online presence by creating a website, optimizing it for SEO, and creating social media accounts
– Utilize content marketing to demonstrate your expertise in the legal industry
– Make sure your website is mobile-friendly and user-friendly with a clear call to action
– Leverage email campaigns to nurture leads and build relationships with clients
– Create videos as part of your content strategy to reach new audiences
– Track metrics and analytics to understand what’s working best for you.
– Constantly monitor reviews about your law firm on different platforms (e.g., Google, Yelp)
– Use AI technologies like chatbots or automated response systems to respond quickly and efficiently to client inquiries
– Stay current with the latest trends in legal marketing and use podcasts like Legal Marketing 360, The Law Firm Leaders Podcast, The Law Practice Doctor Podcast, Legal Toolkit, and The Lawyer SEO Podcast for ideas.
– Develop an effective referral program that rewards clients for sending new business your way (ABA restricts this, so be cautious. A token of nominal value may be allowed in your state, but anything that can be construed as a bribe will not be allowed).
– Ensure you follow local regulations when launching a marketing campaign, as it may vary from state to state.
These five best legal marketing podcasts can help you improve your law firm’s marketing efforts by keeping you updated with digital marketing trends. Start small and focus on your key marketing areas, and keep your eyes peeled on the data to ensure your efforts are reaping their deserved rewards by converting leads into paying clients.
The top five legal marketing podcasts are Legal Marketing 360 Podcast, The Law Firm Leaders Podcast, The Law Practice Doctor Podcast, Legal Toolkit Podcast, and The Lawyer SEO Podcast.
You must use metrics to track your law firm’s marketing performance. Some important metrics include understanding how clients find you, how many visitors come from your marketing efforts, and how many convert to leads or paying clients.

By Post LegalScoops Editors
By Post LegalScoops Editors
By Post LegalScoops Editors
By Post John Hanson, Esq.
© 2016-2024 LegalScoops. Rights Reserved. Privacy Policy
Disclaimer: Information on this site may be considered attorney advertising under your state’s laws and ethical rules. This site and its content are for general information purposes, not legal advice. Information on this site may be incomplete or out-of-date. Always consult with your doctor before stopping any medication.
No attorney-client relationship is created between you and any attorney who publishes content or contact forms on this site. Hiring a lawyer is an important decision that should not be based solely on articles or advertisements.

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Know all about Kim Ji Won’s dating History: Rumors with Queen of Tears co-star Kim Soo Hyun, Park Seo Joon, and more – PINKVILLA

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Curious about Queen of Tears’ Hong Hae In’s real-life romances? Here’s all about Kim Ji Won’s dating history, rumored boyfriends, and more. Read on!
Curious about Queen of Tears star Kim Ji Won’s dating history? This stunning K-drama sensation has captivated fans not just with her on-screen roles, but also with her off-screen connections, sparking curiosity about her love life, and relationship status.
From rumors with her recent co-star Kim Soo Hyun to past speculations involving K-drama stars like Park Seo Joon, Ji Chang Wook, and Song Joong Ki, Kim Ji Won’s dating history has been a hot topic among fans. Here’s a closer look at the dating speculations that have put Kim Ji Won at the center of attention in the K-drama world!

Perhaps one of the most talked-about rumored relationships in Kim Ji Won’s dating history revolves around her on-screen partnership with actor Park Seo Joon. The two starred together in the 2017 romantic comedy Fight For My Way, where their undeniable chemistry made fans believe they were an item off-screen as well.
During the filming of the show, Park Seo Joon and Kim Ji Won were spotted exchanging sweet notes on each other’s scripts, which sparked the initial rumors. K-drama fans, enchanted by their chemistry and flirtatious banter, took to social media to create a buzz about their possible relationship. At one point, during an awards ceremony, the hosts cheekily asked the two actors if they had any off-screen crush on each other, to which both raised their hands in playful agreement. This moment seemed to confirm the speculations.

However, in a 2020 interview, Park Seo Joon firmly denied the rumors, stating, “We’re not dating. It’s not like that.” Despite his clear statement, fans continued to hope that there was more to the friendship between the two stars. Though no romantic relationship was ever confirmed, the buzz around them remains one of the most memorable in Kim Ji Won’s dating history.
In 2016, another dating rumor involving Kim Ji Won made headlines. This time, the actress was linked to Reply 1994 star Yoo Yeon Seok. According to a report by Sports Chosun, the two were allegedly spotted having a casual date at a lamb skewer restaurant in the upscale neighborhood of Cheondam Dong in Seoul. The report further suggested that the pair shared food and displayed affectionate gestures, which raised eyebrows and led to widespread speculation about their relationship.
Adding fuel to the fire, an industry insider claimed that both families had reportedly approved of their relationship. However, the rumors were quickly debunked when Yoo Yeon Seok’s agency issued a statement clarifying that the two were simply friends.
They further explained that their managers were also present during the outing, reinforcing the idea that it was a casual meal and not a romantic rendezvous. Despite the clarification, the brief buzz surrounding Kim Ji Won and Yoo Yeon Seok remains a highlight in her dating history.
In 2020, Kim Ji Won starred opposite Ji Chang Wook in the romance drama Lovestruck in the City, where their intense on-screen chemistry once again sparked rumors of a real-life romance. Fans were convinced that their captivating portrayal of a couple in love transcended the script and had blossomed into something beyond friendship.

Even the show’s director seemed to buy into the idea, initially suggesting that their on-screen chemistry was so powerful that it may have reflected real feelings. However, later, the director clarified that the chemistry was simply a result of their professionalism and dedication to their roles.
Despite the director’s statement, fans continued to speculate about the nature of their relationship, with many hoping for a romance to match their on-screen love story. However, like the others, the rumors were never confirmed, leaving fans to wonder if Kim Ji Won and Ji Chang Wook could have been more than just co-stars.
Kim Ji Won’s rumored relationship with Vincenzo star Song Joong Ki came after their collaboration in the 2019 fantasy drama Arthdal Chronicles. Their on-screen romance was so gripping that it fueled rumors about their relationship off-screen.
In 2019, a post circulated online claiming that Song Joong Ki had shared a private photo with Kim Ji Won, further intensifying the speculation. However, it was later revealed that the photo was actually from a magazine photoshoot, and the rumors were based on a misunderstanding.

Despite the clarification, the Arthdal Chronicles co-stars remained in the spotlight, and their excellent teamwork continued to spark the imagination of fans. Still, no concrete evidence has emerged to suggest that Kim Ji Won and Song Joong Ki were ever involved in a romantic relationship.
The most recent and perhaps the most intriguing rumor surrounding Kim Ji Won’s love life involves her Queen of Tears co-star, Kim Soo Hyun. The two had previously worked together in Embracing the Sun and Descendants of the Sun, but their most recent collaboration in Queen of Tears reignited speculation about their relationship.

This time, the rumors gained more traction when Kim Soo Hyun posted an Instagram photo in July 2023 that seemed to closely resemble a photo previously shared by Kim Ji Won. Netizens quickly coined the term “Lovestagram” to describe these social media posts, suggesting that the pair may have been hinting at a secret relationship through their similar posts. While the fans were eager to see more signs of this possible romance, neither Kim Ji Won nor Kim Soo Hyun, nor their agencies, have confirmed or denied these speculations.
Kim Ji Won’s dating history continues to intrigue fans, with rumors about her relationships fueling much discussion across social media and tabloids. From the on-screen chemistry with her co-stars like Park Seo Joon, Yoo Yeon Seok, and Ji Chang Wook, to the current buzz surrounding her rumored romance with Queen of Tears co-star Kim Soo Hyun, Kim Ji Won’s personal life has captured the hearts of many.
While nothing has been confirmed, the speculation around Kim Ji Won’s dating history only adds to the mystery and allure of the talented actress, keeping fans eagerly awaiting more updates.
ALSO READ: 7 TV shows with Kim Hieora to watch if you are a fan of The Glory star

Saumya is a Journalism and Mass Communication graduate, with a knack for digital storytelling and over a

…

Saumya is a Journalism and Mass Communication graduate, with a knack for digital storytelling and over a
Saumya is a Journalism and Mass Communication graduate, with a knack for digital storytelling and over a year’s experience in content creation. A passionate music enthusiast, she navigates everything from K-pop beats to classical melodies while riding the Hallyu wave. Whether she’s sipping coffee, chatting with animals, or finding inspiration in everyday moments, Saumya brings creativity and curiosity to every story she tells.
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Google’s Mixed Messages: Does Googlebot Really “Follow” Links? – Search Engine Journal

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How To Get a Podcast on Apple Podcasts (iTunes Connect Guide) – Rev

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The Benefits of a Topic-Focused Marketing Strategy with Jesse McDonald [PODCAST] – Search Engine Journal

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Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead.
Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years.
Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth.
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025.
Jesse McDonald of IBM talks about the difference between a topic-focused strategy and a keyword-focused strategy, why it matters, and more.
Podcast: Download
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For episode 174 of The Search Engine Journal Show, I had the opportunity to interview Jesse McDonald, Global SEO Strategist at IBM and world-renowned expert and speaker.
McDonald talks about the difference between a topic-focused strategy and a keyword-focused strategy, why it matters, and more.

Jesse McDonald (JM): [W]ith things like E-A-T and BERT, it has been a big shift away from just this keyword focus and into more of a topical sort of focus when creating content for SEO, or at least considering content for SEO.
Basically when I’m saying that, I’m thinking of it from the perspective of back in the day you were going to create a page that you wanted to rank for, you did some keyword research on the keyword you wanted the page to really focus on, and basically that’s what you targeted on the page. Cut and dry, pretty simple.
But as the algorithms of search engines have evolved over the last few years, and we’ve gotten smarter and understand the relationship between multiple pages and the aspects that make up a topic, it’s become a bit more complex than just quick keyword research.
Now you have to think of it from the perspective of, “What do I need to cover to make a comprehensive?” I guess focus, on a topic itself. It’s not necessarily just a single page in some instances.
Sometimes there are multiple things you need to cover. You need to cover more of that broad early funnel sort of content, that someone’s really just trying to figure out what problem they’re actually having.
Then you need to look into what type of solution you or your product can offer them. And it’s things like that.
It’s looking at the topic holistically and figuring out exactly where you need to go to have this almost, we like to call it the right to rank. What gives you the right to rank for this topic. That’s kind of what I’m thinking of when I say that.
JM: What I always like to do, either working with a new site or working with something that’s been around for a while is really making sure to dedicate an appropriate amount of time to strategy building.
When I’m doing that, I take a look at everything that the site is offering, be it products, be it services, whatever. I start trying to break that down as a user and into a broad perspective…
Then doing the usual keyword research… throwing them into whatever tool you prefer using keyword research, especially if it has a semantic or a natural language sort of perspective to it.
Seeing what other recommendations are there to rank for this, sort of portion of a topic, what do you need to cover in it?
Then that’ll start sending you down these rabbit holes of, “I need to cover this on a page,” or “this wouldn’t merit being a page in itself.”
Basically using that to map out everything as early on as you can, and as you’re allowed to.
JM: Once I understand what I need to focus on topically, then I start diving into the trenches portion of the work – actually looking into the searches themselves of the keywords and topics that I’ve identified and [identifying] what is the intent behind this. What does this mean?
Because I, at IBM, work more with the cloud side, I will take the products or topics that we’re working on and [determine]:
Then taking that and building an information architecture (IA) structure out of that.
If it is that “early learn”, this is where it’s going to sit, this is what it’s going to link to, this is what I need to get to link to it.
By that, I’m saying early on, “User, here’s the information for you. If you want to leave, that’s fine because you know what your problem is now.”
That’s giving them an opportunity to either consider us in the future or continue to move forward if they are moving closer to that buy stage.
Mapping intent and then the information architecture and structure of the site so that it can complement the early steps of the funnel and lead deeper into it.
Those sorts of things would be kind of what I would do next after identifying the topic.
JM: Theoretically, you would get sort of the same end goal. I think with more of a topic focus you would get there faster.
I’ve been preaching about having a user-first approach to SEO for a while. The way I’ve always thought of it is, if your user isn’t happy, then your SEO is working for no reason.
If you’re giving the user an experience and the content that that works for them, then your SEO will only benefit further from it.
Theoretically, if you create a topic focus, put your effort into creating content around a topic, and giving a more holistic approach to a topic, you’re going to satisfy users more often than not.
Plus, you’ll be giving them more information, which will build up your authority in a certain area – people’s awareness of you and people’s trust in you. So you have the E-A-T model.
By doing that, you’re more likely to drive more of a conversion to your site, be it a service or a product, because you’re genuinely trying to help people.
You’re putting content out there to help them, even if it’s not necessarily super marketing-driven early on in the funnel, you’re not shoving your product down their throat, you’re just giving them more information.
Because of that, you’re more likely to gain that trust, and hopefully, that sell in the long run.
JM: For me, I really enjoy the kinds of BERT, the natural language processing portion of things.
It’s something that I’m actively working on internally at IBM and I’ve been thinking about for about a year or two now anyway, because I think that truly does help solve user needs more efficiently.
While it can be a bit of a pain, and can take some time and investment to get into, I think it’s going to yield the most lasting results. For me, in my day-to-day work, that is what I’ve enjoyed the most.
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Image Credits
Featured Image: Paulo Bobita
Managing Partner / Owner at Search Engine Journal with over 18 years experience in Digital Marketing, specializing in Reddit, Search …
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