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Whether You Call it Blogging or Not, Online Content Still Rules

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What if most of the business world stopped blogging tomorrow?
Would you stop as well?
No, if that happened, you‰Ûªd find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long.
This is why the annual ‰ÛÏblogging is dead‰Û claim is so dumb. Even if it were true, your continued content production would dominate the web in every way.
So, instead of worrying about the latest claimed trend or alarming decline of the moment, stay the course.
Original content creation is the present ‰ÛÓ and the future ‰ÛÓ of online marketing.
In this episode, Brian Clark and I discuss:

  • Has blogging peaked?
  • The clear future of online marketing
  • What Twitter wants, and how to give it
  • Is the online playing field really even?
  • Why it doesn‰Ûªt matter (at all) if ‰ÛÏblogging‰Û dies
  • What even the major brands are focusing on right now

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The Show Notes:

About the Author: Robert Bruce is Copyblogger Media‰Ûªs copywriter and resident recluse.

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Fraser‰Ûªs Interview with Niche Pursuits

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I‰Ûªve mentioned Niche Pursuits and Spencer Haws before as an example of someone with some great insights in internet marketing. Spencer and I have talked quite a bit, but we made the conversation public in the Niche Pursuits podcast.
In this episode, we talked about my background with Universe Today and Keyword Strategy, my philosophy for building great content, (and not building links). I offered some advice for people hit by the Panda/Penguin, and made some recommendations on how to build an amazing community.
Give it a listen!