We're back with another deep-dive niche analysis.
This time we focus our attention on the sleep niche. Is this a dream niche or is there more to it than the eye can see?
Tune in to find out!
Are websites getting "fat"? Page weight, HTML size & Googlebot limits explained
Mar 30, 2026
In this episode of Search Off the Record, Gary and Martin dig
into what “page size” and “page weight” actually mean for
developers, users, and search engines.
They discuss exploding web page sizes: median mobile homepages
hit 2.3 MB in 2025 Web Almanac (up 3x from 2015), key insights for
developers on page weight definitions, Googlebot’s crawl limits,
HTML bloat from structured data/images, and why size still hurts UX
on slow connections despite faster networks.
If you build or maintain websites, this conversation will help
you rethink how much data your pages ship, where bloat really comes
from, and why page weight still matters even as connections get
faster.
Resources:
Web Almanac → https://almanac.httparchive.org/en/2025/
HTML living standard → https://html.spec.whatwg.org/multipage/
How page speed helps with conversions →
https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-data/
Episode transcript → https://goo.gle/sotr106-transcript
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel →
https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind
the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO #GoogleSearch
Speakers: Martin Splitt, Gary Illyes
Your Claude Code Tokens Are Disappearing
Anthropic accidentally leaked the entire Claude Code source code. 512,000 lines of code, 1,906 files, every system prompt and sub-agent architecture exposed. We dug through the leak and found unreleased features including an always-on background mode that works while you sleep, a new model tier above Opus called Mythos, and more.
We also break down the Claude token limit crisis, share practical ways to reduce your token usage, take a first look at EmDash (Cloudflare's open source WordPress replacement), dig into OpenAI's new self-serve ads launching this month, and look at Gemini's play to steal ChatGPT users.
In this episode we break down:
→ What was inside the Claude Code leak (Kairos, Ultra Plan, Mythos)
→ The silent peak-hour token limit cut and how to work around it
→ 5 ways to use Claude Code tokens more efficiently right now
→ EmDash: Cloudflare's serverless WordPress killer with free hosting
→ OpenAI's $100M ad business and why early adopters should pay attention
→ Gemini's one-click ChatGPT data import play
The free token party is ending. Start optimizing now or pay for it later.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-acccelerator/
💻 Learn Claude Code: https://www.authorityhacker.com/learn-claude-code/
Are websites getting "fat"? Page weight, HTML size & Googlebot limits explained – transcript
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
#295 – Building a $7m Online Empire With Kevin Espiritu
Authority Hacker Pro is coming back THIS SUNDAY!
👉 Join the wait list: https://www.authorityhacker.com/subscribe
And to celebrate, Gael is joined by one of our most successful students to date, Kevin Espiritu, founder of epicgardening.com.
From appearances on Good Morning America to being the face of a national advertising campaign with Timerbland, Kevin shares his fluff-free methodology behind growing his 7 figure empire.
My Notion Runs Claude Code While I Sleep
Last Sunday my Gael texted me that he'd connected Claude Code to our Notion task board. You tick a checkbox, and Claude Code picks up the task, runs it headlessly, and comments back with the results. No terminal open. No VS Code. Just Notion.
In this episode we break down:
→ How Claude's Dispatch feature lets you run Claude Code from your phone
→ The custom Notion system that turns task checkboxes into Claude Code executions
→ Scheduling tasks with due dates so Claude runs them at 3am while you sleep
→ Why Claude Computer Use sounds cool but is underwhelming in practice
→ How non-technical team members can piggyback on one Claude Code setup
Notion just went from task manager to task executor.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator