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Are websites getting "fat"? Page weight, HTML size & Googlebot limits explained

by admin

Mar 30, 2026

In this episode of Search Off the Record, Gary and Martin dig
into what “page size” and “page weight” actually mean for
developers, users, and search engines.

They discuss exploding web page sizes: median mobile homepages
hit 2.3 MB in 2025 Web Almanac (up 3x from 2015), key insights for
developers on page weight definitions, Googlebot’s crawl limits,
HTML bloat from structured data/images, and why size still hurts UX
on slow connections despite faster networks.

If you build or maintain websites, this conversation will help
you rethink how much data your pages ship, where bloat really comes
from, and why page weight still matters even as connections get
faster.

Resources:
​Web Almanac → https://almanac.httparchive.org/en/2025/
HTML living standard → https://html.spec.whatwg.org/multipage/
How page speed helps with conversions → 
https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-data/ 

Episode transcript → https://goo.gle/sotr106-transcript

Listen to more Search Off the Record → https://goo.gle/sotr-yt
 Subscribe to Google Search Channel →
https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind
the scenes of Google Search with the Search Relations team.

 #SOTRpodcast #SEO #GoogleSearch

Speakers: Martin Splitt, Gary Illyes

 

 


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Filed Under: Internet Marketing Podcast

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