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10 Quality Factors Search Engines Need to See on Your Site

by Sonia Simone

10 Quality Factors Search Engines Need to See on Your Site

What do the search engines mean by a “high quality site”?

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While technical SEO still exists, a huge chunk of modern search engine optimization consists of “generating high-quality content.”

So what does that mean? When a search engine ‘bot looks at your site, what kinds of things is it looking for?

In this 23-minute episode, I talk about:

  • Some of the things (both simple and complicated) that can mess up your search rankings
  • Why you need to use professional-quality tools if you care about your web traffic
  • 10 factors that generate the “signals of quality” that search engines look for
  • Other ways to get discovered beyond the search engines

The specific quality factors I talk about include:

  1. Mostly original content (not scraped)
  2. A reasonable commitment to quality
  3. Freedom from stupid tactics like keyword stuffing
  4. Using the language of your audience (in other words, keyword research)
  5. Usefulness
  6. Truth
  7. Creativity and interest
  8. Smart content promotion
  9. Good links
  10. Breadth, depth, and richness — showing you actually know the topic

Listen to Copyblogger FM below …

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The Show Notes

  • If you’re ready to see for yourself why over 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details
  • Sean Jackson’s post on OCDC (optimizing content for discovery and conversion)
  • Follow the link in this post to pick up my ebook on content promotion (it’s free with registration)
  • Good tools include reliable site monitoring to keep malware and hackers away. We like Sucuri
  • A post I wrote about the right way to think about Google
  • I’m always happy to see your questions or thoughts on Twitter @soniasimone — or right here in the comments!


Source: CopyBlogger

Filed Under: Uncategorized Tagged With: search engine optimization

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