What do the search engines mean by a “high quality site”?
While technical SEO still exists, a huge chunk of modern search engine optimization consists of “generating high-quality content.”
So what does that mean? When a search engine ‘bot looks at your site, what kinds of things is it looking for?
In this 23-minute episode, I talk about:
- Some of the things (both simple and complicated) that can mess up your search rankings
- Why you need to use professional-quality tools if you care about your web traffic
- 10 factors that generate the “signals of quality” that search engines look for
- Other ways to get discovered beyond the search engines
The specific quality factors I talk about include:
- Mostly original content (not scraped)
- A reasonable commitment to quality
- Freedom from stupid tactics like keyword stuffing
- Using the language of your audience (in other words, keyword research)
- Usefulness
- Truth
- Creativity and interest
- Smart content promotion
- Good links
- Breadth, depth, and richness — showing you actually know the topic
Listen to Copyblogger FM below …
The Show Notes
- If you’re ready to see for yourself why over 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details
- Sean Jackson’s post on OCDC (optimizing content for discovery and conversion)
- Follow the link in this post to pick up my ebook on content promotion (it’s free with registration)
- Good tools include reliable site monitoring to keep malware and hackers away. We like Sucuri
- A post I wrote about the right way to think about Google
- I’m always happy to see your questions or thoughts on Twitter @soniasimone — or right here in the comments!
Source: CopyBlogger