Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
ChatGPT o3 UPGRADE: This Changes Everything
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Think you've mastered ChatGPT? Recent updates, new models (like O3 & O4 mini), and hidden features mean you might be missing out on its true power, feeling like you're drinking from a firehose just trying to keep up.
In this episode, we dive deep into the advanced capabilities of ChatGPT in April 2025. Forget basic prompts; learn how to leverage the latest features to reclaim hours, automate complex tasks, and make smarter decisions.
We reveal step-by-step techniques rarely shown elsewhere, including:
We reveal step-by-step techniques rarely shown elsewhere, including:
- Iterative Search: For complex research (e.g., trip planning).
- Projects & Files: Tailor workflows with custom knowledge (e.g., support).
- Canvas: Collaborate with AI on writing & editing.
- Data Analysis: Get insights directly from spreadsheets (e.g., ad reports).
- Creative Generation: AI-driven ideas for titles, thumbnails, etc.
- Model Selection: Choose the best model (4.0 vs O3 vs O4 Mini) for the task.
- Hidden Features: Boost efficiency with desktop, web & mobile tricks.
- Personalization: Use memory, custom instructions & voice effectively.
Go beyond simple queries and transform ChatGPT into a powerful assistant that automates research, analyzes data, visualizes information, and boosts your creative output, even if you thought you knew it all.
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A special thanks to our sponsors for this episode, Deadline Funnel. Build authentic urgency into your marketing (Get double free trial): https://www.deadlinefunnel.com/partne…
Plus thanks Thrivecart, the best shopping cart for digital sellers (we've used them for 7+. years) Check their new PRO out at https://thrivecart.com/
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Looking for 100s of more episodes like these?
Check out our main YouTube channel: / @authorityhackerpodcast
Or visit our podcast page: https://www.authorityhacker.com/podcast/
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Leave us a review on Amazon:
How are web standards made?
Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet’s governing bodies. From the IETF to the W3C, learn about the consensus-driven processes that shape the web. Find out why these standards are crucial for ensuring a consistent and reliable online experience.
Resources:
Episode transcript → https://goo.gle/sotr089-transcript
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO
Speakers: Lizzi Sassman, John Mueller, Martin Splitt, Gary Illyes Products Mentioned: Search Console – General
Build $10k apps in 30 minutes with AI (Full tutorial)
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Felt limited by coding skills or steep developer costs? AI just unlocked the ability for anyone to build custom web tools, obliterating the traditional $10k price tag and months-long waits.
In this episode, we dive deep into "AI Vibe Coding"—the groundbreaking approach letting you command AI to build functional web applications like interactive calculators and custom features, often faster than writing the spec.
We reveal the practical techniques—rarely shown step-by-step—including crafting AI-driven PRDs and using conversational prompts to generate and refine code, even if you've never touched code before.
From building lead-generating calculators to deploying interactive tools directly onto your site with platforms like Gemini, Lovable, and Windsurf, we share exactly how solopreneurs and marketers can implement this today.
We explore the shift away from traditional development, the surprising power now in non-coders' hands, and why interactive AI-built features are the future of websites.
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A special thanks to our sponsors for this episode, Bento, our new favorite email tool. Check them out at https://bentonow.com
Plus thanks Originality.ai and their new content optimizer
https://originality.ai/content-optimizer
Transcript for Deciphering INP and Core Web Vitals
#335 – How We Make Money From Facebook
Let’s face it.
Google is probably never going to be the same easy traffic source it has always been.
You won’t be able to solely rely on Google traffic to run an online business anymore, if that’s what you’re used to.
So the question a lot of people are asking now is:
What now? 😳
While nothing is a 1:1 replacement to Google search, in this episode, we talk about ONE of the things we are doing to diversify away from Google traffic: Meta ads.
We’ll show you exactly
👉 how we plan and build a funnel
👉 how we angle our ads, how we target them
👉 how much money you should spend…
… and a ton more practical details for those of you who are interested in taking action.
We’ll also talk about why we think it’s one of the safest ways to go for traffic and a bunch of other high level debates for those of you who are still on the fence.
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Hosts: Gael Breton & Mark Webster
Full show notes:
https://www.authorityhacker.com/podcasts/335-how-we-make-money-from-facebook/
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
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Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.authorityhacker.com/podcast/
Or visit our podcast page: https://www.authorityhacker.com/podcast/
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Love this episode? Here’s an easy way to leave a review – they really help us a lot:
Leave us a review on Amazon: https://www.amazon.com/review/create-review/
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► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
► Subscribe: http://bit.ly/2QB51kf to learn more secret authority site tips.
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