Shh. Listen. SEO is talking to you
Let's say you've got money to spend and want to kickstart a new project.
That's great and all, but how exactly do you spend that money, and what do you do to start your new project off the right way?
In this episode, Mark and Gael go through their step-by-step guide for nailing the first 90 days of your site.
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
We're back with another end-of-year prediction roundup.
We'll be running through all the weird and wonderful predictions we made this time last year to see what came true, as well as looking forward to 2023 and making our top ten predictions for the year ahead!
Martin and Gary unpack how HTML parsing really works, why the HTML standard is so lenient, and how messy markup can silently break key SEO signals like hreflang and rel=canonical. They revisit validators and cross‑browser hacks from the Netscape/IE days, and discuss whether semantic HTML and strict validity truly matter for search. You’ll also hear when link hints like preload, prefetch, and DNS prefetch help performance (and indirectly SEO), and where meta and link tags really belong.
Resources:
HTML Living Standard → https://html.spec.whatwg.org/
Episode transcript → https://goo.gle/sotr105-transcript
Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO #GoogleSearch
Speakers: Martin Splitt, Gary Illyes
Everyone's trying to automate social media with AI. Just plug in a prompt, hit post, watch the followers roll in. Sounds great. Except it doesn't work.
It's actually one of the biggest traps in AI right now. You end up with generic, soulless posts that get zero engagement and attract zero customers. We've tested this extensively and in this episode we break down exactly where it goes wrong and what actually works.
In this episode we break down:
→ Why fully automating social media with AI is a trap
→ The "emotion first" framework that actually gets engagement
→ How to use AI as a social media assistant (not replacement)
→ X's "Operation Kill the Bots" and what it means for AI content
→ How we cracked profitable Meta ad creatives with AI
→ Claude remote control, enterprise plugins, and desktop vibe coding
If you're letting AI run your social media on autopilot, this is your wake-up call.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator/
⏱️ Timestamps:
00:00 – AI + social media is a trap
02:00 – Why views and traffic don't equal money
07:00 – The emotion-first approach to social media
20:00 – Live demo: AI social media skill in action
27:00 – Auto-replies and X's Operation Kill the Bots
29:00 – Profitable Meta ads with AI (live demo)
37:00 – Claude remote control feature
43:00 – Enterprise plugins in Cowork
50:00 – Claude Desktop vibe coding
55:00 – Notion custom AI agents
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!
