In this episode we discuss a minor, not major, Google Panda refresh. This is where Google code refreshes their index. We also discuss how the linchpin of SEO is Keywords, Keywords, Keywords. We also outline some success we have had with our client Delta Auto Glass Houston. We finally discuss Search Engine Optimization in Houston Video. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Houston SEO .
The Path to a Legendary Copywriting Career
John Carlton is a force of nature.
HeÛªs that rare breed who can write fascinating copy, and is just as fascinating to listen to. Every story ends up a great story.
Through the lens of his remarkable journey to and through the copywriting trade, John delivers practical business tips and killer copywriting advice in this first half of a two-part interview I did with him.
Whether youÛªre a veteran writer, or just starting to learn your craft, the next 30 minutes with this outspoken ad man is a worthwhile spend Û_
In this episode we discuss:
- How to go from slacker to pro
- Why writerÛªs block is a myth, and how to get your work done
- 4 books that will change your career (and you should read every year)
- The dirty little secret most copywriters donÛªt want you to know
- The mental attitude that made JohnÛªs career
- 2 secrets of JohnÛªs success
- A vital lesson on the nature of opportunity
Hit the flash player below to listen now:
Other listening options:
- Click here to download the mp3 | 36.3 MB | 30:13
- Click here to subscribe via iTunes
- Click here for the RSS feed (non iTunes)
- Click here for the show archive
The Show Notes:
- Internet Marketing for Smart People Course (free)
- John CarltonÛªs Blog
- Copywriting 101
- We left the building with Girl Talk Û_
About the Author: Robert Bruce is Copyblogger MediaÛªs copywriter and resident recluse.
Must Read Marketing Books with James Carson: Podcast Episode #159
In this episode of the Internet Marketing Podcast, KelvinÛªs interviewing James Carson of Bauer Media. TheyÛªre talking about the books that are important for digital marketers to read, including titles relevant for those people transitioning from offline to online media, their favourite contemporary books and some classic marketing texts for anyone in the industry. TheyÛªre also discussing what makes online writing and content unique and whether blogs will ever replace books.
The Yahoo! Style Guide
Permission Marketing by Seth Godin
Purple Cow by Seth Godin
Linchpin by Seth Godin
Building Strong Brands by David Aaker
Positioning by Al Ries and Jack Trout
The Tipping Point by Malcolm Gladwell
Herd by Mark Earls
The Cluetrain Manifesto by Christopher Locke, Doc Searls and David Weinberger
The One to One Future by Martha Rogers and Don Peppers
Clockwork Pirate by Kelvin Newman
Embed this podcast on your blog or website with this code:
align=”middle”>
align=”middle” marginheight=”20″ frameborder=”0″>
The
href=”http://www.sitevisibility.co.uk/impodcast/”>Internet Marketing Podcast is brought
to you by SiteVisibility
Post from Apple Pie & Custard blog by SiteVisibility – An SEO AgencyMust Read Marketing Books with James Carson: Podcast Episode #159
SEO Australia, SEO UK – Internet Marketing Podcast 136
In this 136th episode we discuss SEO in other English speaking countries, including Australia, England, Scottland, and Ireland. We also discuss Sitelinks and Google SERPS. Looking for characteristics in a SEO writer, check out this podcast. We finally discuss Search Engine Optimization in Houston Video. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Internet Marketing in Houston .
SEO Australia, SEO UK – #seopodcast 136
In this 136th episode we discuss SEO in other English speaking countries, including Australia, England, Scottland, and Ireland. We also discuss Sitelinks and Google SERPS. Looking for characteristics in a SEO writer, check out this podcast. We finally discuss Search Engine Optimization in Houston Video. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Internet Marketing in Houston .
WordPress Plugin 1.9 Released
We’ve totally changed the “Insert Keywords” tab.
Alex has been hard at work on a new version of our WordPress pluginÛ_ and itÛªs done! I think youÛªre going to like some of the updates.
You should be able to update the plugin automatically from within WordPress, but if not, you can download it here.
Completely Revised the ÛÏInsert KeywordsÛ tab
The biggest change is a complete revision of the ÛÏInsert KeywordsÛ tab to better support quickly adding keywords to your pages.
In the last update, we included a new set of controls on the ÛÏEdit PageÛ interface of WordPress, so you can see all the keywords that you could insert into pages. WeÛªve now updated the ÛÏKeywords NeededÛ tab to better take advantage of that service.
All the keywords are grouped up by page, so you can see at a glance which pages are being grouped with too many keywords.
Keyword Strategy menu in the Admin Bar
WeÛªve also added a drop down from the Admin tab on your website itself ÛÒ thatÛªs the bar at the top of your site that lets you add pages or access your WordPress dashboard.
WeÛªve added a new menu item called ÛÏKeyword StrategyÛ (of course). This lets you highlight all the links the plugin is generating in your site. You can also click to see the full list of keywords being linked through our program.
When you turn on the highlighting, youÛªre the only one who sees it.
Bug Fixes and Improvements
And of course, weÛªve put in lots of other minor bug fixes and improvements to the plugin.
I hope you enjoy and use this new version of the Keyword Strategy WordPress Plugin. As always, if you have any questions, comments or suggestions, just drop us an email, or chat in the forum.