Internet Marketing Legends - Seth Godin

What does Seth Godin know about Internet Marketing?

Seth, the founder of Squidoo, is a regular speaker at notable events like TED, has written many books about marketing and has also popularized the term "permission marketing". Opposite of interruption marketing, permission marketing is where a business has asked if the customer might be interested and is then "allowed" by that customer to further the sales cycle. A great example is e-mail marketing: a company has to get permission from a potential customer before sending them any sort of correspondence.