Feed aggregator

What’s one of the most reliable ways to earn an income online?

If done right, Affiliate Marketing is a hard model to beat.

Problem is, there’s a lot of bad (and unethical) advice out there on how to approach it. So, I’ve invited Sonia Simone and Jessica Commins to jump on the line today to counter that bad advice, and offer their best strategies for effective, ethical, and profitable Affiliate Marketing.

Where do you begin? How do you attract customers? What are the pros and cons of various Affiliate Marketing business plans? How do you make money by building a loyal audience?

Let’s find out …

In this episode we discuss:

• What is Affiliate Marketing?
• The best way to make a living as an Affiliate Marketer
• The vital element your Affiliate website and/or content must include
• How to choose an Affiliate Program
• Why content creation is key to profitable Affiliate Marketing
• Affiliate Marketing legal issues you need to understand

Hit the flash player below to listen now:

Other listening options:

• Click here to download the mp3 | 29.1 MB | 24:11
• Click here to subscribe via iTunes
• Click here for the RSS feed (non iTunes)
• Click here for the show archive

The Show Notes:

• Internet Marketing for Smart People Course (free)
• The Copyblogger Affiliate Programs
• How to Survive the Affiliate Evolution by Rae Hoffman-Dolan
• Copywriting 101
• Content Marketing 101
• Five Effective Copywriting Tactics for Affiliate Marketing
• How to Turn Affiliate Marketing Disclosure Into a Selling Point
• What’s the Difference Between Content Marketing and Copywriting?
• How to Write Ebooks That Sell
• Email Marketing 101
• We left the building with Girl Talk …

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.

We know that online marketing works when selling digital products.

When’s the last time you thought about selling physical products online?

Of course, the business of physical widgets is booming, even though Internet types tend to shy away from it. Online marketing doesn’t necessarily mean an exclusively online business.

Ben Settle jumped on the line with me this week to talk about his old school physical information product business.

Give it a listen to find how he gets it done, and how he gets his stuff into the hands of buyers …

In this episode, Ben Settle and I discuss:

• Why physical information products work in the digital age
• How to market and sell physical products online
• The 3 myths of selling physical products online
• The easy way to get information products printed and mailed
• Why you should consider adding physical products to your lineup

Hit the flash player below to listen now:

Other listening options:

• Click here to download the mp3 | 30.9 MB | 25:45
• Click here to subscribe via iTunes
• Click here for the RSS feed (non iTunes)
• Click here for the show archive

The Show Notes:

• Internet Marketing for Smart People Course (free)
• How to Push “Send” and Grow Your Business
• Content Marketing 101
• The “No Headache” Guide to Selling Physical Products Online
• We left the building with Girl Talk …

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.

What if most of the business world stopped blogging tomorrow?

Would you stop as well?

No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long.

This is why the annual “blogging is dead” claim is so dumb. Even if it were true, your continued content production would dominate the web in every way.

So, instead of worrying about the latest claimed trend or alarming decline of the moment, stay the course.

Original content creation is the present — and the future — of online marketing.

In this episode, Brian Clark and I discuss:

• Has blogging peaked?
• The clear future of online marketing
• What Twitter wants, and how to give it
• Is the online playing field really even?
• Why it doesn’t matter (at all) if “blogging” dies
• What even the major brands are focusing on right now

Hit the flash player below to listen now:

Other listening options:

• Click here to download the mp3 | 25.1 MB | 20:49
• Click here to subscribe via iTunes
• Click here for the RSS feed (non iTunes)
• Click here for the show archive

The Show Notes:

• Internet Marketing for Smart People Course (free)
• Blogging Declines Across the Inc. 500
• Are company blogs really declining? Maybe not…
• Content Marketing 101
• Why You Want To Be the Last Blog Standing
• Be Better at Twitter: The Definitive, Data-Driven Guide
• 10 Content Marketing Goals Worth Pursuing
• Do not click this link
• We left the building with Girl Talk …

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.

I asked two pros to come on and spill their best advice on the three biggest email marketing questions we get here at Copyblogger.

DJ Waldow joins me and Sonia Simone to discuss:

• The best way to build an email list
• The 2 reasons why people open an email
• The most important element of an email that sells
• How to write emails that get opened
• How to stay out of your reader’s spam filters
• Sonia’s secret weapon of email marketing that works

This one’s fast and useful, so keep your ears on …

Hit the flash player below to listen now:

Other listening options:

• Click here to download the mp3 | 29.5 MB | 24:31
• Click here to subscribe via iTunes
• Click here for the RSS feed (non iTunes)
• Click here for the show archive

The Show Notes:

• Internet Marketing for Smart People Course (free)
• Email Marketing 101
• We left the building with Girl Talk …

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.

What if getting big PR and media exposure for your business or idea were no longer out of your reach or budget?

What if you could “inject” your name or brand into a national or international story of your choosing, becoming part of the story yourself?

David Meerman Scott, a veteran PR and marketing expert, has written a book that teaches you how to accomplish that, and more.

Enter Newsjacking, a powerful way to get seen and heard in today’s big media environment…

In this episode, David Meerman Scott and I discuss:

• How a single blog post brought one company $1,000,000 in sales
• How to become a Newsjacker with a blog and Twitter
• What your website must look like in the near future
• Where journalists are desperately looking for content
• 3 Newsjacking case studies you can use right away
• The main goal of Newsjacking and how to achieve it

Hit the flash player below to listen now:

Other listening options:

• Click here to download the mp3 | 29.6 MB | 24:41
• Click here to subscribe via iTunes
• Click here for the RSS feed (non iTunes)
• Click here for the show archive

The Show Notes:

• Internet Marketing for Smart People Course (free)
• Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
• David Meerman Scott’s blog
• We left the building with Girl Talk …

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.

It’s human nature to look for the easy way out.

We dream of the “big break” that will carry us away from our current troubles forever.

Then, along comes a guy like Steven Pressfield.

He’s the type that tells you that this single day is what matters. That money and recognition come and go, but your desk and your work remain.

He’s the type that shatters your illusions about the very nature of work, and the reasons why you do what you do.

And he gives you hope, because the work that you’re doing is actually far more important than you could have believed.

Work is war, and Steven Pressfield has a few thoughts on how to get through it, and how to thrive in it…

In this episode Steven Pressfield and I discuss:

• How to change everything about your work, in a moment
• Lessons from 17 years of struggle and failure
• Why you should approach your work with a warrior mindset
• How Steven “uses” social media
• The key to getting his work done every day
• How to quit screwing around and get serious

Hit the flash player below to listen now:

Other listening options:

• Click here to download the mp3 | 44.6 MB | 37:10
• Click here to subscribe via iTunes
• Click here for the RSS feed (non iTunes)
• Click here for the show archive

The Show Notes:

• Internet Marketing for Smart People Course (free)
• Steven Pressfield on Playing Hurt
• The Most Dangerous Threat to Your Online Marketing Efforts
• We left the building with Girl Talk …

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.

Applying web design to business goals is a serious business.

A few weeks ago — through the hard work and formidable talent of Rafal Tomal (our Lead Designer) — we launched a redesign of copyblogger.com.

There’s been a good bit of discussion around it, and a lot of good questions.

What’s changed? Why did we change it? And the big one — how is it all working out for the business?

Let’s answer those questions, and a lot more about the business end of design, right now …

In this episode Brian, Sonia, and I discuss:

• Why redesign the site now? Why do it at all?
• The 3 major goals of the Copyblogger redesign
• Specific conversion stats, including one that hit 92%
• How to think about design as it relates to business
• The specific thinking behind each element of the design
• The evolution of Copyblogger from blog to multi-million dollar business

Hit the flash player below to listen now:

Other listening options:

• Click here to download the mp3 | 52.5 MB | 45:45
• Click here to subscribe via iTunes
• Click here for the RSS feed (non iTunes)
• Click here for the show archive

The Show Notes:

• Internet Marketing for Smart People Course (free)
• The New Copyblogger.com
• The Copyblogger Blog
• Designing with Genesis
• We left the building with Girl Talk …

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.

We’re back with another SEO 101 episode! This time Brian and I discuss Google plus for business and dig deep to uncover the +1 Conspiracy. Here’s the link I promised in the podcast. Check back next week for another new episode.

Since Ray Tomlinson sent that first email in 1971, it’s been the backbone of all social technology.

40 years later, and it’s still the most powerful (digital) communication tool on earth.

My reclusive pal Ben Settle jumps on the show today to talk email marketing.

While the seven-step “snowball effect” he lays out can be applied to almost any aspect of profitable content marketing, we bring it all back to the loyal, always-willing, unbeatable and unstoppable … email.

Also, Ben explains why he thinks Facebook is stealing the, well, you-know-whats of men everywhere …

In this episode Ben Settle and I discuss:

• Dan Kennedy’s depression-proof secret of survival
• The quickest way to build a responsive email list
• Why email writing is like jazz composition
• How email unsubscribes actually build your list
• Why “intentional” social networking might save your business
• Weird email marketing, Settle style

Hit the flash player below to listen now:

Other listening options:

• Click here to download the mp3 | 30.7 MB | 25:29
• Click here to subscribe via iTunes
• Click here for the RSS feed (non iTunes)
• Click here for the show archive

The Show Notes:

• Internet Marketing for Smart People Course (free)
• Ben Settle
• Email Marketing 101
• 7 Mistakes that Lead to Guest Post Failure
• 10 Proven Steps to Snag a Guest Post on an A-List Blog
• We left the building with Girl Talk …

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.

I have a few things in common with Gene Hackman’s character in Enemy of The State.

If you want to build a loyal following and make more sales in the next ten years, so should you.

Get your tin foil hats on and pull the battery out of your cell phone, today we’re talking privacy-as-marketing.

Hey, who’s that behind you?

Also, Sonia exercises monumental self-control and allows me to live for one more week.

In this episode Sonia Simone and I discuss:

• Tin Foil Hat Marketing and the rise of the “good guy”
• Why turning down freelance work can boost your bottom line
• Should you worry about new mobile privacy guidelines?
• The 80/20 rule of slow copywriting
• Why aren’t you specializing?!
• How to write a remarkably simple business plan

Hit the flash player below to listen now:

Other listening options:

• Click here to download the mp3 | 30.8 MB | 21:23
• Click here to subscribe via iTunes
• Click here for the RSS feed (non iTunes)
• Click here for the show archive

The Show Notes:

• Free Internet Marketing for Smart People Course
• Mobile Marketing Association Sets Privacy Guidelines
• In Praise of Slow Copywriting
• Permission Marketing by Seth Godin
• Online Crime is Growing Exponentially
• A Remarkably Simple Business Plan
• We left the building with Girl Talk …

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse. Get him on Twitter.

Copyblogger Media is a company that was built on two blog posts per week.

In the early days it was just Brian, and those two posts. Week in and week out.

A lot has happened since then, but the basic structure of how this business is marketed remains.

The writer runs this show.

The writer should run yours too.

I asked Sonia Simone to come around and tell us how she approaches the three basic types of articles we use to build and grow Copyblogger Media.

You can use this same structure for almost any online marketing you do.

It ain’t easy, but you might be surprised at just how simple it really is …

In this episode Sonia Simone and I discuss:

• Why you shouldn’t “monetize” your blog
• How to write the 3 types of blog posts that build a business
• The foundation of Copyblogger Media’s marketing plan
• How the legendary “AIDA” formula will change your writing life
• What teaching can do for your bottom line
• Why direct response copywriting is still crucial

Hit the flash player below to listen now:

Other listening options:

• Click here to download the mp3 | 38.8 MB | 26:54
• Click here to subscribe via iTunes
• Click here for the RSS feed (non iTunes)
• Click here for the show archive

The Show Notes:

• Free Internet Marketing for Smart People Course
• The AIDA Formula for Blogging
• Copywriting 101
• Premise WordPress Landing Page Software
• 5 Dumb Mistakes that Crush Copy (and How to Fix Them)
• We left the building with Girl Talk …

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse. Get him on Twitter.

We discuss some of the fallout that has occurred over the past week with the changes Google has made that will affect analytics of all types. We also cover a new search engine that’s just coming out and introduce you to a tool for requesting backlinks from sites around the web.

Robert Greene is the bestselling writer of some of the most legendary nonfiction books of his generation.

The 48 Laws of Power, The 33 Strategies of War, The 50th Law (with rapper 50 Cent), and …

The Art of Seduction.

Though much of his work can be applied directly to good writing, business, and marketing online, it’s the principles of seduction that can seal the deal between you and your audience.

So grab a coffee and come on in, the water’s just fine …

In this episode Robert Greene and I discuss:

• How to connect your readers with your words more deeply
• The “Death Ground” strategy of getting things done
• Why gaining attention is more important than ever
• Is it too late? Has your “last chance” passed you by?
• How suspenseful storytelling can create a raving audience
• What suffering has to do with creativity
• The simple way to become a better writer

Hit the flash player below to listen now:

Other listening options:

• Click here to download the mp3 | 42.4 MB | 29:23
• Click here to subscribe via iTunes
• Click here for the RSS feed (non iTunes)
• Click here for the show archive
• Click here for the show transcript

The Show Notes:

• Power, Seduction, and War
• Robert Greene on Wikipedia
• Copywriting 101
• Content Marketing 101
• We left the building with Girl Talk …

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse. Get him on Twitter.

In this episode, we answer a couple of listener questions, talk about the updated show format, and mention our new product launch.

To Register Visit: Grow Your Brand

Wendy Coulter of Hummingbird Creative Group discusses her upcoming event at the Capital City Club in Raleigh.

7 Minute Audio – Click the Arrow below to listen:

To Register Visit: Grow Your Brand

Buzz This Post Delicious Reddit Stumble This Post

In this episode of the SEO 101 podcast, we take some questions from the listeners in the SEO 101 chatroom and from the forums and answer them live. We answer one on ranking an XML file, one about Bing.com, and a few other beginner type questions from the forums…

[chuck-norris]

Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video.

Buzz This Post Delicious Reddit Stumble This Post

This is a short audio about the most important part of the web page. What is the most important part? You’ll have to listen to find out.

Buzz This Post Delicious Reddit Stumble This Post

Some people think it’s all about Search Engine Rankings. Listen to my short rant. The reference to the intro at the beginning of the audio is referring to the disclaimer page.

Click the Arrow Below to Listen Now:

Chesapeake Bay Yacht Lease

Buzz This Post Delicious Reddit Stumble This Post

Learn more about Frank Reed by Visiting Frank Thinking / About.

Buzz This Post Delicious Reddit Stumble This Post