Content Marketing News for February, 2016

Super Bowl ads, the U.S. elections, and a shifting climate for pay per click — plus a reader question on how a new player can get lift off in content marketing
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The Best Damn Web Marketing Checklist, Period! (Stoney deGeyter) – INTERNET MARKETING PODCAST #329

In today’s episode, Andy is joined by Stoney deGeyter author of ‘The Best Damn Web Marketing Checklist, Period!’ and CEO of polepositionmarketing.com, to talk about the book, the current status of the Digital Marketing industry and its evolution over the last few years.
Entering into the content of his book, Stoney explains that it includes all the elements a manager needs to know to excel in Digital Marketing. He also discusses the process of its creation and how he came up with the idea of creating a book in the form of a checklist.
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#SEOPodcast 309 - The Steps to Content Marketing Success

Welcome to the most popular internet marketing podcast on iTunes, hosted by eWebResults! Join us this week as we talk about:

Optimize Your Mobile Experience

Steps to Content Marketing Success

Email Marketing: The Misunderstood Powerhouse

Email is the conversion powerhouse for most content marketing programs — and it’s so often misunderstood.
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Every month or so, this podcast will tackle a cornerstone topic for content marketers. Today, it’s email marketing.

Keyword and topic research (Gianluca Fiorelli)

Today Andy is joined by Gianluca Fiorelli, International Independent SEO consultant, to talk about keyword research. Particularly, Gianluca discusses different tools to perform researches and the different uses he gives to them.
He offers an interesting and different approach on the creation of the keyword strategy, based on optimising for specific topics instead of for just one keyword. As an international SEO expert, Gianluca also recommends to pay special attention to the culture of the market we are trying to target to ensure each page is ranking for the right topic.

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