Search - Social - Press Releases - And CYBER MONDAY!

Today I (David Brown) will be speaking with Joe Beaulaurier of WhatcomMarketing.com about his recently published blog post "And Again, The Press Release is Dead." Among other things we're going to have some Black Friday / Cyber Monday... Cyber Tuesday(?) chat. And really... anything else is fair game as Ryan and Fabio are playing hooky today. 

How We Built Our Careers Online (And What You Can Learn From It)

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Improve Your Performance with Callout Extensions – Felice Ayling – Internet Marketing Podcast #271

                                                                                                                              In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, about Google’s introduction of callout extensions for paid search ads. They first go through what they are and how they can improve the effectiveness of an ad. She notes how it can set a business apart from others as it can illustrate special offers that are running, therefore attracting people to click on that ad rather than another.

The importance of Social in your SEO efforts?

Listen to David Brown rant about some things he just needs to get off of his chest because you are better than paying for a shrink! :)

How can Trust Signals Boost Your Conversion Rates – Felice Ayling – Internet Marketing Podcast #270

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, about trust signals. They go through what trust signals are and the effect they can have on your business. Felice talks through each of the various trust signals and how they can be utilised most effectively, with particular attention paid to onsite reviews. They then discuss offsite trust signals and the importance of having a social presence. Finally, she mentions the potential revenue that businesses are losing by not implementing trust signals on their site.

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