Top Tips for Creating Customer Personas – Felice Ayling – Podcast Episode #260

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about the benefits of building up in depth profiles of your brand’s customer groups. By doing so you can then hone your marketing campaigns, make them more targeted to appeal directly to that group, and feed them directly into your site design and tone of voice. She gives some top tips for identifying personas for both small and large businesses.

Content Redesign Tips - #SEOpodcast 244

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about

Bounce Rates and You - Analyzing Bounces

Content Redesign Tips

Reworking Missing Information

The Power of Cartoons – Stu Heinecke – Podcast Episode #259

In this week’s Internet Marketing Podcast Andy talks to the professional cartoonist Stu Heinecke about the power of cartoons in marketing. Stu notes that there have been various studies carried out into what people remember after they’ve read something in print or on screen, and cartoons are always found to be the most memorable. He discusses the benefits of using humour to convey marketing messages and gives some tips on how to use it effectively in your campaigns.

Internationalisation Stories – Joost de Valk – Podcast Episode #258

In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation. Joost talks about his recent involvement in the migration of The Guardian’s website from a .co.uk domain to a .com domain to satisfy its growing global audience. He discusses the differences between internationalisation and localisation, and how to get the most from each form of optimisation. Finally he gives some advice for small businesses about how to localise a site and gives some recommendations on optimising it for global audiences.

Important SEO Data Points - #SEOpodcast 243

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about

Making Sure You're Logged Into Bing

Important SEO Data Points

Reading your Bounce Rate - What It Means

Pages

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