seo.fm

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In this week’s internet marketing podcast Andy talks to Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, about email marketing. Kelvin talks about the importance of having character within your emails to stand out from the crowd. He then gives some advice on how to develop your company’s personality and ends by giving some general rules for email content.

So, you need Google Analytics and Webmaster tools.  Yes, there are myriad programs to track your traffic and analytics for your website, but it’s important to utilize Google’s tools even if you’re using something else.
Google is by far the number one search engine, so you definitely want to know exactly how Google is indexing your site and what results they’re turning up across all data centers.

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In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Gerry White, Technical Director at SiteVisibility. They discuss international SEO and how to improve your website appropriately for international markets, focusing on the differences between translation and localisation. Gerry talks about the benefits of using ‘hreflang’ coding to target users at a more granular level.